Nortal is a multinational strategic change and technology company headquartered in Tallinn, Estonia, with operations in the US, Europe, the Middle East and Africa.[1][2]

IndustryBusiness transformation, Government contractor, IT consulting
FoundedTartu, Estonia (incorporated 2000 (2000))
Area served
Key people
Priit Alamäe (CEO)
Revenue 100.3 million (2020)
Number of employees
1000+ (2021)

Nortal provides public sector and private sector clients data-driven business transformation.[3] Most notably a large part of the digitalization of Estonia's governmental e-services has been planned and implemented by Nortal and its Estonian predecessor Webmedia.[4] Nortal is a keen promoter of good governance through e-government focusing on removing obstacles of human development, reducing hidden transaction costs in societies, increasing transparency of administration, reducing waste and increasing overall procedural efficiency.[5]


Nortal headquarters in Ülemiste City, Tallinn, Estonia.

2000 – Nortal was established under the name Webmedia in Tartu, Estonia.

2004 – Webmedia was ranked first in the Estonian IT-companies TOP, published by Bonnier Group business newspaper Äripäev.[citation needed]

2006 – Webmedia expanded operations to Lithuania, Romania and Serbia, doubling the number of employees from 62 to 126.

2008 – Webmedia opened a branch office operates in Qatar.[6] In July 2009, Webmedia Group signed a contract to participate in the development of Qatar's e-state.

2008 – Deloitte & Touché ranked Webmedia among the 30 fastest-growing companies in Central and Eastern Europe, and among the 500 fastest-growing technology companies in the EMEA region.

2010 – Webmedia acquired the healthcare unit of Cybernetica AS, adding laboratory information system to eHealth product line.

2011 – Webmedia Group AS acquired Finnish CCC Corporation Oy,[7] a systems' development partner for telecommunication, shipping and industrial companies, resulting in the largest software development company in the Baltics.[8] They rebrand into Nortal.[9]

2012 – Nortal helped create the electronic financial management platform GIFMIS (Government Integrated Financial Management and Information System[10]) for the federal government of Nigeria, an integral part of the Treasury Single Account (TSA) financial policy. It goes on to save N153 billion and uncover about 46,000 ghost workers by 2013.[11]

2012 – Nortal was the IT-partner for the first Estonian e-census, breaking the world record – 66% of the population participated in the census over the internet.

2013 – Nortal started developing Oman's Invest Easy portal, which has received high critical acclaim as one of the best Government to Business portals in the world.

2013 – Nortal and Fast Enterprises won €226 million tender to supply the Finnish Tax Administration with a new tax system.[12]

2014 – Nortal received an award for the most employee and family friendly company in Estonia for the third time.

2016 – Nortal creates a government e-services portal for the Sultanate of Oman. The Invest Easy portal allows Omani entrepreneurs to register a company in 1 minute 50 seconds.[13] Oman rose 127 places in the World Bank's Ease of Doing Business index ranking as a result.[14]

2016 – Nortal acquired marketing automation and lead management company Element, based in Stockholm, Sweden.[15]

2016 – Nortal Group shareholders bought back 50% of Group shares from Enterprise Investors and LHV Pension Funds, regaining full ownership of the company.

2017 – Nortal issued bonds for 15 million euros to boost expansion.

2018 – Nortal opens an office in Düsseldorf, Germany.

2018 – Nortal acquires U.S. Company Dev9 [16] expanding its North American footprint.

2020 – Nortal announced selling off its marketing automation division in Sweden via a management buyout.[17]

2020 – Nortal acquired Schütze AG,[18] a leading strategic consulting and software engineering company in Germany. The merge strengthened Nortal’s expansion strategy in Europe, creating a transatlantic digital transformation powerhouse of 1000 experts.

Over the years Nortal has been the start for several spin-off businesses, which continue to operate as separate companies – ZeroTurnaround, Plumbr, eInvoices Centre, OpenText ECM[19] and Leanest Ltd.[20]

One of the founding members, Taavi Kotka left Nortal in 2012 to become the first Chief Information Officer of the Estonian government and one of the founders of the e-Residency program.[21]

Areas of expertiseEdit

Since the foundation of the company, Nortal's solutions have been implemented in 60 countries across five continents. Nortal has received significant critical acclaim for many of its solutions. Most notably a third of all e-government solutions in Estonia have been planned and implemented by Nortal, for example operative system of European Union structural funds for Estonian Ministry of Finance,[22] employment information system for Estonian Unemployment Insurance Fund,[23] launching proactive family and parental benefits[24] for Social Insurance Board etc.

Among some of its most noteworthy projects are also the electronic financial management platform GIFMIS for the federal government of Nigeria,[25] e-tax system for Botswana Unified Revenue Service (BURS) and Invest Easy,[26] major government e-services portal for the Sultanate of Oman. Invest Easy is widely acknowledged and awarded EODB (ease of doing business) project that has had substantial impact on local business environment and climate in Oman. Following successful launch and implementation of Invest Easy portal, Oman made an unprecedented leap in the Ease of Doing Business Ranking of World Bank's annual Doing Business 2017 report, jumping 127 places in category ’Starting a Business’ compared to previous year.[27] Invest Easy has also been awarded: H H Sheikh Salem al Ali al Sabah Informatics Award 2016 in the Government category; Al Roya Economic Award for Best Government to Business e-service; GCC e-Government Award for Best Government to Business e-service etc. UNCTAD ( rating [28]) rated Invest Easy portal in Oman with a perfect score of 10/10, naming it one of the five best government-to-business (G2B) solutions in the world

Among other examples, in Germany the company launched an award-winning pilot to manage digital prescriptions, paired with medical video consultations in the federal state of Hessen, together with Optica and other partners.[citation needed]


Since the founding of the company in 2000, Nortal's solutions have been implemented in 60 countries across five continents. Nortal has eight home marketsEstonia, Finland, Lithuania, Oman, UAE, Germany, United States and Serbia.[citation needed]

Social ResponsibilityEdit

To promote learning and innovation, software development and IT-analysis, Nortal has launched cooperation initiatives with universities in Tartu and Tallinn, where Nortal's senior specialists run educational courses on a regular basis.

Nortal supports mathematics and science education both through participating in the organization of science and mathematics competitions in Estonian secondary schools as well as by providing awards.[citation needed]

Nortal contributes to the development of the Estonian ICT sector by providing know-how, consultations and financial support to Estonian start-ups through strategic partnerships with EstBAN,[29] the Estonian Business Angel Network.

Nortal was awarded the Silver Level in 2015, 2016 and 2017 by EcoVadis.


The company has been owned entirely by employees since 2016.[30] The chairman of the board of Nortal is Priit Alamäe. The management board members include Andre Krull, Jaanus Erlemann and Neringa Narbutiene.


  1. ^ Estonian IT company ranked 2nd on the Baltic marketplace
  2. ^ Webmedia seeking growth in Middle East and Africa
  3. ^ "Enterprise Investors in €12.3m Nortal exit | Unquote". Retrieved 2017-01-02. {{cite news}}: External link in |newspaper= (help)
  4. ^ "Nortal chief's new world order". Retrieved 2017-01-02.
  5. ^ "Ease of Doing Business - Nortal". Nortal. Retrieved 2017-01-02.
  6. ^ Webmedia Sets Foot in the Middle East
  7. ^ "Webmedia of Estonia Purchases Finnish Software Developer CCC". Retrieved 2017-01-02.
  8. ^ Webmedia and CCC to merge, creating software development leader Archived 2012-03-22 at the Wayback Machine
  9. ^ Webmedia Group and CCC Corporation to adopt a common name and image Archived 2016-08-28 at the Wayback Machine
  10. ^ "Welcome to GIFMIS - Government Integrated Financial Management Information System". Retrieved 2017-01-02.
  11. ^ "Nigeria saves N153bn from ghost workers, other fiscal measures- Okonjo-Iweala - Premium Times Nigeria". Premium Times Nigeria. 2013-07-23. Retrieved 2017-01-02.
  12. ^ "Verohallinto > Verohallinto valitsi Fast-Nortal-ryhmittymän uuden verotusjärjestelmänsä toimittajaksi". Archived from the original on 2017-01-03. Retrieved 2017-01-02.
  13. ^ курс, The Baltic Course - Балтийский. "Oman's Invest Easy portal by Nortal enables to register a company in 110 seconds". The Baltic Course | Baltic States news & analytics. Retrieved 2017-01-02.
  14. ^ "Invest Easy portal by Nortal propels Oman 127 places up in World Bank ranking - Nortal". Nortal. 2016-11-09. Retrieved 2017-01-02.
  15. ^ "Swedish marketing automation firm Element to merge with Estonian software developer Nortal". Sport. Retrieved 2017-01-02.
  16. ^ "Nortal acquires cloud modernization startup Dev9, will expand Seattle-area footprint". GeekWire. 2018-10-02. Retrieved 2018-10-02.
  17. ^ курс, The Baltic Course-Балтийский. "Estonia's Nortal divesting Swedish marketing automation division in MBO". The Baltic Course | Baltic States news & analytics. Retrieved 2023-01-16.
  18. ^ "Nortal to acquire Schütze, a recognized digitalization company in Germany". Nortal. 2020-09-10. Retrieved 2021-04-20.
  19. ^ "Nortal müüs osa ärist ekstöötajaile - IT uudised". Archived from the original on 2016-10-24. Retrieved 2017-01-02.
  20. ^ "Nortal m??b ?he Eesti ?risuuna t??tajatele - ?rip?ev". Archived from the original on 2016-08-26. Retrieved 2017-01-02.
  21. ^ "Taavi Kotka: Hüvasti, Webmedia!". Ajakiri Director. 15 October 2012.
  22. ^ "How to grant EU funds efficiently for the development of a country". Nortal.
  23. ^ "The information system that increased employment in Estonia". Nortal.
  24. ^ "Proactive service propels Estonia closer to a truly seamless society". Nortal. 2019-10-17. Retrieved 2021-04-20.
  25. ^
  26. ^ "Nortal's Invest Easy Portal helps businesses - Oman - Muscat Daily". Archived from the original on 2015-08-06.
  27. ^ "Invest Easy portal by Nortal propels Oman 127 places up in World Bank ranking". The Baltic Course | Baltic States News & Analytics.
  28. ^
  29. ^
  30. ^ "Enterprise Investors in €12.3m Nortal exit | Unquote". Retrieved 2017-01-02. {{cite news}}: External link in |newspaper= (help)

External linksEdit