The normalcy bias, or normality bias, is a belief people hold when facing a disaster. It causes people to underestimate both the likelihood of a disaster and its possible effects, because people believe that things will always function the way things normally have functioned. This may result in situations where people fail to adequately prepare themselves for disasters, and on a larger scale, the failure of governments to include the populace in its disaster preparations. About 70% of people reportedly display normalcy bias in disasters.
Journalist Amanda Ripley identified common response patterns of people in disasters and found that there are three phases of response: Denial, Deliberation and the Decisive Moment. The faster people can get through the Denial and Deliberation phase, the quicker they will reach the Decisive Moment and begin to take action.
The normalcy bias can manifest itself in various disasters, ranging from car crashes to world-historical events. It is hypothesized that the normalcy bias may be caused by the way the brain processes new information. Stress slows information processing, and when the brain cannot find an acceptable response to a situation, it fixates on a single and sometimes default solution. This single resolution can result in unnecessary injury or death in disaster situations. The lack of preparation for disasters often leads to inadequate shelter, supplies, and evacuation plans. Thus, normalcy bias can cause people to drastically underestimate the effects of the disaster and assume that everything will be all right. The negative effects of normalcy bias can be combatted through the four stages of disaster response: preparation, warning, impact, and aftermath.
Normalcy bias has also been called analysis paralysis, the ostrich effect, and by first responders, the negative panic. The opposite of normalcy bias is overreaction, or worst-case scenario bias, in which small deviations from normality are dealt with as signals of an impending catastrophe.
Amanda Ripley, author of The Unthinkable: Who Survives When Disaster Strikes – and Why, identifies common response patterns of people in disasters and explains that there are three phases of response: Denial, Deliberation and the Decisive Moment. With regard to the first phase, described as Denial, Ripley found that people were likely to deny that a disaster was happening. It takes time for the brain to process information and recognize that a disaster is a threat. In the Deliberation phase, people have to decide what to do. If the person does not have a plan in place, this creates a serious problem because the effects of life-threatening stress on the body (e.g. tunnel vision, audio exclusion, time dilations, out-of-body experiences, or reduced motor skills) limit an individual's ability to perceive information and make plans. Ripley asserts that in the third and final phase, described as the Decisive Moment, a person must act quickly and decisively. Failure to do so can result in injury or death. She explains that the faster someone can get through the Denial and Deliberation phase, the quicker they will reach the Decisive Moment and begin to take action.
"Normalcy bias flows into the brain no matter the scale of the problem," journalist David McRaney has written. "It will appear whether you have days and plenty of warning or are blindsided with only seconds between life and death." It can manifest itself in phenomena such as car crashes. Car crashes occur very frequently, but the average individual experiences them only rarely, if ever. It also manifests itself in connection with events in world history. According to a 2001 study by sociologist Thomas Drabek, when people are asked to leave in anticipation of a disaster, most check with four or more sources of information before deciding what to do. The process of checking in, known as milling, is common in disasters.
As for events in world history, the normalcy bias explains why, when the volcano Vesuvius erupted, the residents of Pompeii watched for hours without evacuating. It explains why thousands of people refused to leave New Orleans as Hurricane Katrina approached and why at least 70% of 9/11 survivors spoke with others before leaving. Officials at the White Star Line made insufficient preparations to evacuate passengers on the Titanic and people refused evacuation orders because they underestimated the odds of a worst-case scenario and minimized its potential impact. Similarly, experts connected with the Fukushima nuclear power plant were strongly convinced that a multiple reactor meltdown could never occur.
The normalcy bias also explains why many Jews stayed in Nazi Germany despite increasing discrimination, harassment, and oppression. In his book Wealth, War, and Wisdom, investment strategist Barton Biggs writes: "By the end of 1935, 100,000 Jews had left Germany, but 450,000 still [remained]. Wealthy Jewish families... kept thinking and hoping that the worst was over... Many of the German Jews, brilliant, cultured, and cosmopolitan as they were, were too complacent. They had been in Germany so long and were so well-established, they simply couldn't believe there was going to be a crisis that would endanger them. They were too comfortable. They believed the Nazi’s antisemitism was an episodic event and that Hitler's bark was worse than his bite. ... [They] reacted sluggishly to the rise of Hitler for completely understandable but tragically erroneous reasons. Events moved much faster than they could imagine." Quoting this passage, investment advisor Porter Stansberry commented: "This is one of the most tragic examples of the devastating effects of the 'normalcy bias' the world has ever seen."
A website for police officers has noted that members of that profession have "all seen videos of officers who were injured or killed while dealing with an ambiguous situation, like the old one of a father with his young daughter on a traffic stop". In a video referred to, "the officer misses multiple threat cues...because the assailant talks lovingly about his daughter and jokes about how packed his minivan is. The officer only seems to react to the positive interactions, while seeming to ignore the negative signals. It's almost as if the officer is thinking, 'Well I've never been brutally assaulted before so it certainly won't happen now.' No one is surprised at the end of the video when the officer is violently attacked, unable to put up an effective defense." This professional failure, notes the website, is a consequence of normalcy bias.
Normalcy bias, David McRaney has written, "is often factored into fatality predictions in everything from ship sinkings to stadium evacuations." Disaster movies, he adds, "get it all wrong. When you and others are warned of danger, you don’t evacuate immediately while screaming and flailing your arms." McRaney notes that in the book Big Weather, tornado chaser Mark Svenvold discusses "how contagious normalcy bias can be. He recalled how people often tried to convince him to chill out while fleeing from impending doom. Even when tornado warnings were issued, people assumed it was someone else's problem. Stake-holding peers, he said, would try to shame him into denial so they could remain calm. They didn't want him deflating their attempts at feeling normal".
People who promote conspiracy theories or apocalyptic future scenarios have cited the normalcy bias as a prime reason why others scoff at their pronouncements. For example, survivalists who fear that the U.S. will soon descend into totalitarianism cite normalcy bias as the reason why most Americans do not share their worries. Similarly, fundamentalist Christians use the normalcy bias to explain why others scoff at their beliefs about the "End Time". One fundamentalist website writes: "May we not get blinded by the 'normalcy bias' but rather live with the knowledge that the Lord’s coming is near."
The normalcy bias may be caused in part by the way the brain processes new data. Research suggests that even when the brain is calm, it takes 8–10 seconds to process new information. Stress slows the process, and when the brain cannot find an acceptable response to a situation, it fixates on a single and sometimes default solution that may or may not be correct. An evolutionary reason for this response could be that paralysis gives an animal a better chance of surviving an attack and predators are less likely to see prey that is not moving.
About 70% of people reportedly display normalcy bias in disasters. Normalcy bias has been described as "one of the most dangerous biases we have". The lack of preparation for disasters often leads to inadequate shelter, supplies, and evacuation plans. Even when all these things are in place, individuals with a normalcy bias often refuse to leave their homes.
Normalcy bias can cause people to drastically underestimate the effects of the disaster. Therefore, people think that they will be safe even though information from the radio, television, or neighbors gives them reasons to believe there is a risk. The normalcy bias creates a cognitive dissonance that people then must work to eliminate. Some manage to eliminate it by refusing to believe new warnings coming in and refusing to evacuate (maintaining the normalcy bias), while others eliminate the dissonance by escaping the danger. The possibility that some people may refuse to evacuate causes significant problems in disaster planning.
The negative effects of normalcy bias can be combatted through the four stages of disaster response:
- preparation, including publicly acknowledging the possibility of disaster and forming contingency plans.
- warning, including issuing clear, unambiguous, and frequent warnings and helping the public to understand and believe them.
- impact, the stage at which the contingency plans take effect and emergency services, rescue teams, and disaster relief teams work in tandem.
- aftermath, reestablishing equilibrium after the fact, by providing both supplies and aid to those in need.
The opposite of normalcy bias is overreaction bias. Noting the effect regression to the mean, most deviations from normalcy do not lead to catastrophe, despite regular predictions of doomsday.[further explanation needed] Both underreaction (normalcy bias) and overreaction (worst-case thinking) are cognitive flaws and may extend to patterns of cognitive distortions.
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This is a world where a relatively ordinary, technical, information-technology problem such as the so-called millennium bug was interpreted as a threat of apocalyptic proportions, and where a flu epidemic takes on the dramatic weight of the plot of a Hollywood disaster movie. Recently, when the World Health Organisation warned that the human species was threatened by the swine flu, it became evident that it was cultural prejudice rather than sober risk assessment that influenced much of present-day official thinking.