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Nigo (ニゴー, Nigō, born Tomoaki Nagao (長尾 智明) on December 23, 1970) is a Japanese fashion designer, DJ, record producer and entrepreneur best known as the creator of the urban clothing line A Bathing Ape (Bape). He is the DJ of the Japanese hip hop group Teriyaki Boyz.
|Also known as||Nigo|
|Born||December 23, 1970|
|Occupation(s)||Fashion designer, DJ, record producer, entrepreneur|
|Labels||Bape Human Made|
|Associated acts||Teriyaki Boyz, Pharrell Williams, Kanye West, Verbal, Wise, Ilmari, Ryo-Z|
Nigo's venture into fashion started in a small store selling a few Bape T-shirts and camouflage print hoodies, which became very popular among teenagers. In 2002, Nigo released the Bapesta sneaker, which according to BBC presenter Jonathan Ross, later became the "epitome of collectable footwear." The sneaker resembles Nike's Air Force 1 design, but instead of the swoosh on the side, it has Nigo's Bapesta logo, a star with a lightning zap extending out of it. In 2005, Nigo partnered with Pharrell Williams to create and launch the streetwear brands Billionaire Boys Club and Ice Cream footwear. In 2014, Nigo became the creative director for Uniqlo's UT brand and his new brand Human Made.
Musical and entertainment backgroundEdit
Nigo has been associated with popular rap and hip hop artists such as Kanye West and Pharrell Williams. He is the DJ of the Japanese hip hop group Teriyaki Boyz and is also owner of BAPE Sounds record label. He also has an MTV Japan show which he created called Nigoldeneye.
Together with BiS manager Watanabe Junnosuke, Nigo is the producer and manager for the female pop group BILLIE IDLE. His involvement with the group began in 2014, when he directed a music video for BiS' song "nerve", and after the group disbanded, Nigo and Watanabe offered BiS members First Summer Uika and Hirano Nozomi the chance to join their new project, BILLIE IDLE. The group debuted in 2014 with the album "IDLE GOSSIP", for which Nigo is the executive producer.
Nigo met artist Kaws in 1996 and became an early supporter of his work. In 2005, he commissioned him a painting and Kaws painted the Kaws Album. The painting was sold in 2019 for $14.8 million at Sotheby’s in Hong Kong among other artworks. The total of the sales of his art collection was $28 million.
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- Sanchez, Karizza. "Kid Cudi & Nigo Talk Streetwear, Music & Kids See Ghosts 2". Complex.com. Retrieved 2020-07-27.