|Type of business||Private|
Type of site
|Social networking service|
|Headquarters||San Francisco, California|
|Area served||Australia, France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom, United States, Canada, Denmark |
|Created by||Sarah Leary, Nirav Tolia, Prakash Janakiraman, David Wiesen|
|Key people||Sarah Friar (CEO)|
|Native client(s) on||iOS, Android, web|
Users of Nextdoor submit their real names and addresses to the website. Posts made to the website are available only to other Nextdoor members living in the same neighborhood.
Typical platform uses include neighbors reporting on news and events in their "neighborhood" and members asking each other for local service-provider recommendations. "Neighborhood" borders were initially established with Maponics, a provider of geographical information. According to the platform's rules, members whose addresses fall outside the boundaries of existing neighborhoods can establish their own neighborhoods. "Founding" members of neighborhoods determine the name of the neighborhood and its boundaries, although Nextdoor retains the authority to change either of these. A member must attract a minimum of 10 households to establish a new "neighborhood," as of November 2016.
While allowing for "civil debate", the platform prohibits canvassing for votes on forums. The service does however allow separate forums just for political discussions. According to the New York Times, these discussions are "separated from [a user's regular] neighborhood feeds". The company had established these separate forums in 12 markets by 2018. The company has stated it "has no plans" to accept political advertising.
The company exchanges services with government agencies such as the California Secretary of State's office and the District of Columbia Board of Elections. These public agencies collect and present voter-education information, such as voting locations and voter registration deadlines. This is offered as a link in the Nextdoor platform for members in those neighborhoods.
The platform reports increased activity during disasters. In May 2017, the company offered its services to the Federal Emergency Management Agency to facilitate the delivery of geo-targeted "emergency and disaster preparedness" alerts through the platform. A National Oceanic and Atmospheric Administration partnership allows Nextdoor to send out local-community alerts during extreme weather incidents.
Nextdoor was co-founded by Sarah Leary, Nirav Tolia, Prakash Janakiraman and David Wiesen in 2008. Tolia had previously helped start Epinions. Early investors included Benchmark Capital, Shasta Ventures, and Rich Barton. As of February 2014[update] Nextdoor had 80 to 100 employees. In July 2012, Nextdoor raised US$18.6 million in venture capital funding. Dan Clancy (formerly of Google) joined Nextdoor in February 2014.
Nextdoor introduced advertising to the platform, including real estate advertising, in 2017. Advertising includes posts inside user's feeds about business services and products. In February 2017, Nextdoor acquired the UK local social network service Streetlife in a "multimillion pound deal". The service became available in the Netherlands in February 2016, in Germany in 2017, and in France in February 2018. Nextdoor also launched in Italy and Spain during September 2018.
In July 2018, Nirav Tolia, Nextdoor's then CEO and one of its co-founders, announced plans to bring in someone else to take over the position of chief executive officer, stating he intended to become chair of the company's board once the transition is complete.
In May 2019, Nextdoor raised $123 million at $2.1 billion valuation.
Starting around 2015, concerns about Nextdoor being used for racial profiling within neighborhoods arose around the country. In 2016, Nextdoor said it was a social problem found on any public platform, but could be particularly acute on Nextdoor.
Law enforcement officials in Oakland, California, who had generally embraced the forum as a means to connect with local residents, were wary of being seen as endorsing or associating with a website that enables racial profiling. Nextdoor changed its user interface, saying the purpose was to make it harder for users to create race-based posts. After the change, the Oakland Police Department said the changes made Nextdoor "more helpful" to the police department's work.
The police department in Seattle had been engaging with people through "town hall meetings" held on the platform, but in 2016 concerns were raised about whether their engagement complied with open meeting laws. Reporting from The Atlantic has discussed further concerns over hyperactive "crime and safety" sections of Seattle's private community pages. According to The Atlantic, "Seattle Mayor Ed Murray derided an atmosphere of 'paranoid hysteria' he’d witnessed on the message boards of some of Seattle’s more upscale neighborhoods." The mayor told KUOW-FM, the local NPR affiliate, that Seattle's wealthiest areas are some of the most active communities on Nextdoor. "The neighborhoods where most of the social-media complaints are coming out of are not even the neighborhoods that have significant crime problems, which tend to be our communities of color in the south part of the city. If it's simply about creating a sense of paranoia or if it's about stigmatizing folks in our city that are struggling, then I have to think about why we’re in that kind of partnership."
Robert E. Kraut and Tom Lodge have both described how moderation structures and power dynamics are concerns in any online community. With respect to that moderation structure, Christina Masden et al., in a 2014 study of three neighborhoods in Atlanta, Georgia, found that Nextdoor's potential lay in "fostering grassroots moderation rather than the top-down approach they are currently using.":3247 Masden's study also stated that despite the availability of other means of networking, participants found the Nextdoor application organizing and archiving their interactions "in ways that added value, above and beyond what they could accomplish with traditional media.":3246
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- Sweeney, Deborah (2018-09-21). "Lessons Of Inspiring Women Entrepreneurs Who Founded Unicorn Companies". Forbes. Retrieved 2018-09-21.
This week, Leary is in Italy and Spain launching the Nextdoor presence in both countries.
- "Nextdoor Raises $75M Funding Round, Easily One of Gov Tech's Largest Deals of the Year". www.govtech.com. Retrieved 2018-04-12.
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- "Neighborhood social network Nextdoor raises $123 million at $2.1 billion valuation". VentureBeat. 2019-05-14. Retrieved 2019-06-17.
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- Streetlife users urged to consider privacy & safety Get Safe Online 17 Feb 2017
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- Lodge, Tom; Rodden, Tom; Mortier, Richard (2013). Communities in the Clouds: Support for High-rise Living. Proceedings of the 2013 ACM Conference on Pervasive and Ubiquitous Computing Adjunct Publication. ACM. pp. 829–836. doi:10.1145/2494091.2497324.
- Masden, Christina A.; Grevet, Catherine; Grinter, Rebecca E.; Gilbert, Eric; Edwards, W. Keith (2014). Tensions in Scaling-up Community Social Media: A Multi-neighborhood Study of Nextdoor. Proceedings of the 32Nd Annual ACM Conference on Human Factors in Computing Systems (PDF). ACM. pp. 3239–3248. doi:10.1145/2556288.2557319.