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Nestea is a brand of iced tea and cold beverage solutions owned by Nestlé,[1] manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW),[2] a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Fuze Tea. Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.

Nestea
Nestea 2017.svg
Product typeIced tea
OwnerNestle
CountryUnited States, Canada
Introduced1948
Websitenestea.com

Since the start of 2017, Nestlé and Coca-Cola agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this, is that Coca-Cola and Nestlé wants to pursue different strategies in a rapidly changing market. Nestlé will handle the distribution of Nestea in most countries except in Canada, Spain, Portugal, Romania, Andorra, Bulgaria, Hungary and Serbia where Coke will retain a license.[3][4]

The new recipe, launched by Nestlé after the end of the joint venture, does not contain artificial colors and flavors, corn syrup and no GMO ingredients anymore. Also, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors such as lemon, raspberry and peach.[5] The new recipe sources its tea leaves form Nilgiri, a region in India known for producing high-quality tea.[6]

See alsoEdit

ReferencesEdit

  1. ^ "Nestea". Nestle.
  2. ^ Nestlé - Nestlé and Coca-Cola: Joint venture to tap rapidly growing beverage segments Archived May 7, 2006, at the Wayback Machine
  3. ^ "Nestea and Coke ending their joint venture". Fortune.
  4. ^ "Coca-Cola Hellenic Bottling Company Official Website".
  5. ^ "Nestea Rolls Out Next-Generation Brewed Iced Tea". Food Processing.
  6. ^ "Nestle overhauls Nestea tea brand". Food Business News.

External linksEdit