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Nat Mags (short for National Magazine Company) was a British magazine publisher based in London. It was established in 1910 by William Randolph Hearst and was a wholly owned subsidiary of the Hearst Corporation.
Arnaud de Puyfontaine became chief executive of Nat Mags in 2009. His predecessor Duncan Edwards had been at the company since around 1990 and was previously managing director. In 2008 The Guardian newspaper named Duncan Edwards the 75th most important person in the British media.
In 2006 Nat Mags expanded into digital media by purchasing women's portal website Handbag.com. Nat Mags soon launched its digital arm Hearst Digital to act as an umbrella for Handbag and its other web acquisition, Net Doctor.
Nat Mag published 19 magazines in total in the United Kingdom. They were:
- The National Magazine Company Ltd is registered in England 112955
- Nat Mags acquire 100% of weekly joint venture. FastMags
- Media Top 100 2008. Media Guardian, July 14, 2008.
- Nat Mags buys up Handbag.com. NMA, October 2, 2006
- Nat Mags launches digital network. mad.co.uk, 10 October 2006