Open main menu

Nash (brand)

  (Redirected from Nash FM)
Nash logo

Nash is a media brand owned by Cumulus Media. It covers country music-related properties owned by Cumulus, including radio stations, digital properties and publications (Nash Country Daily), Nash TV (a video on-demand service operated in partnership with Music Choice),[1] concerts promoted by Nash FM stations (Nash Bash), and associated programming syndicated by Westwood One—including Ty, Kelly & Chuck (formerly called America's Morning Show), Nash Nights Live with Shawn Parr (heard evenings) and The Blair Garner Show (heard overnight). Its name comes from Nashville, Tennessee, the center of the commercial country music industry in the United States, which in turn was named for colonial-era politician and Continental Army General Francis Nash.

The brand launched in 2013 with the launch of WNSH in New York City, and has since been adopted by other Cumulus-owned stations carrying country music (typically hot country formats with a focus on current hits and acoustic-leaning pop crossovers),[2] although those with heritage brands have not always switched to the Nash FM branding (but may still carry programming associated with it).

A sub-brand, Nash Icon, covers radio stations and a record label oriented towards acts associated with the 1990s and early 2000s.

List of Nash FM-branded stationsEdit

Callsign MHz City Market Start date Former name Notes
WKAK 104.5 Albany, Georgia Albany, Georgia May 24, 2013[3] "K-Country 104"
KHKI 97.3 Des Moines, Iowa Des Moines, Iowa May 24, 2013[3] "97.3 The Hawk"[3]
WLXX 92.9 Lexington, Kentucky Lexington, Kentucky May 24, 2013[3] "92.9 WLXX"
WPKR 99.5 Omro, Wisconsin Green Bay, Wisconsin[3] May 24, 2013[3] "99.5 & 104.9 The Wolf"[3]
WHKR 102.7 Rockledge, Florida Melbourne, Florida[4] July 3, 2013[4] "102.7 The Hit Kicker"[4]
WSJR 93.7 Dallas, Pennsylvania Scranton, Pennsylvania [4] July 3, 2013[4] "Great Country 93.7"[4] ("JR 93.7" before that)
KAYD-FM 101.7 Silsbee, Texas Beaumont, Texas[4] July 3, 2013[4] "KD 101"[4]
WFYR 97.3 Elmwood, Illinois Peoria, Illinois[5] September 6, 2013[5] "97.3 River Country"[5]
WMDH-FM 102.5 New Castle, Indiana Muncie, Indiana[5] September 6, 2013[5] "Hit Country 102.5 WMDH"[5]
KXKC 99.1 New Iberia, Louisiana Lafayette, Louisiana[5] September 6, 2013[5] "New Country 99.1 KXKC"
WLFF 106.5 Georgetown, South Carolina Grand Strand / Myrtle Beach, South Carolina September 6, 2013[5] "106.5 The Coyote"
KBBM 100.1 Jefferson City, Missouri Columbia, Missouri October 7, 2013 "Sports Radio 100.1 The Fan" Formerly sports talk
WDRQ 93.1 Detroit, Michigan Detroit, Michigan December 13, 2013[6] "93.1 Doug FM"[6] Formerly adult hits
WKDF 103.3 Nashville, Tennessee Nashville, Tennessee February 3, 2014[7] "103.3 WKDF"[7] Nominal flagship station
WYZB 105.5 Mary Esther, Florida Fort Walton Beach, Florida February 3, 2014[7] "105.5 The Wolf"[7]
WXBM-FM 102.7 Milton, Florida Pensacola, Florida[7] February 3, 2014[7] "Your Country 102.7"[7]
WFBE 95.1 Flint, Michigan Flint, Michigan February 3, 2014[7] "B95.1"[7]
WKOR-FM 94.9 Columbus, Mississippi Columbus, Mississippi February 3, 2014[7] "K-94.9"[7]
WXTA 97.9 Edinboro, Pennsylvania Erie, Pennsylvania February 3, 2014[7] "Country 98"[7]
KRST 92.3 Albuquerque, New Mexico Albuquerque, New Mexico May 30, 2014 "92.3 KRST Country"[8]
KATC-FM 95.1 Colorado Springs, Colorado Colorado Springs, Colorado October 31, 2014 "Cat Country 95.1"[9]
KSAN-HD2 107.7 San Mateo, California San Francisco Bay Area[5] March 1, 2016 Formerly active rock
KLSZ 100.7 Fort Smith, Arkansas Fort Smith, Arkansas October 31, 2016 "100.7 Nash Icon"[10]
WZCY-FM 93.5 Mechanicsburg, Pennsylvania Harrisburg, Pennsylvania March 15, 2018 "Hot 93.5"[11]

Former "Nash FM" stationsEdit

Nash IconEdit

In May 2014, Westwood One announced a spin-off of the Nash brand known as Nash Icon (previously announced as Nash Icons). The Nash Icon brand encompasses radio stations, content, and events oriented towards the "biggest country artists of the last two decades, who are still recording and touring but not getting enough exposure today"; Westwood One CEO Lew Dickey felt that there was not yet a "middle ground" between modern and classic country similarly to that of the Adult contemporary format (which lies between Contemporary hit radio and classic hits).[28] The first Nash Icon stations were launched at 12:00 p.m. ET on August 15, 2014 with the flips of W255CJ in Atlanta and WZAT in Savannah, Georgia, followed by a number of other Westwood One stations throughout the day.[29][30] In January 2015, Westwood One began to syndicate Nash Icon to non-Westwood One stations.[31]

The Nash Icon brand also includes a vanity label for veteran country artists operated in partnership with Big Machine Records.[28] On October 21, 2014, it was announced that Reba McEntire would be the first artist to be part of the label. Shortly after McEntire's announcement, Ronnie Dunn began to tease that he would be the next artist to sign. Dunn officially confirmed on December 1, 2014 that he was indeed the second artist to sign with the label.[32] Martina McBride announced that she had signed with the label on December 29, 2014. On April 29, 2015, Hank Williams Jr announced that he had signed with the label.

The airstaff of Nashville's WSM-FM serves as the network's 24/7 airstaff, although individual stations reserve the right to use local personalities. Some Nash Icon stations also carry Westwood One's "Ty, Kelly, and Chuck" morning show, which primarily serves Nash FM stations.

List of Cumulus-owned Nash Icon stationsEdit

Callsign MHz City Market Start date Former name Notes
WSM-FM 95.5 Nashville, Tennessee Nashville, Tennessee August 15, 2014 "95.5 WSM-FM" Serves as the nominal flagship station, although its programming is locally focused and differs slightly from all other stations on the network; WSM-FM airstaff serves as network airstaff
WNUQ 102.1 Albany, Georgia Albany, Georgia August 15, 2014 “Q102.1” Was Top 40 (CHR)
WJBC-FM 93.7 Pontiac, Illinois Bloomington-Normal, Illinois August 15, 2014 1230 AM/93.7 FM, WJBC Was previously a simulcast of News/Talk WJBC.
KQLK 97.9 De Ridder, Louisiana Lake Charles, Louisiana August 15, 2014 “Hot 97.9” Was Top 40 (CHR)
WDRQ-HD2 93.1 Detroit, Michigan Detroit, Michigan August 15, 2014 "93-1 DRQ" Was Rhythmic Hot AC
KBZU 96.3 Albuquerque, New Mexico Albuquerque, New Mexico August 15, 2014 “96.3 The Mountain” Was Classic Rock
WMIM 98.3 Luna Pier, Michigan Monroe, Michigan-Toledo, Ohio October 3, 2014 "My 98.3 WMIM" Was Adult Contemporary
WORC-FM 98.9 Webster, Massachusetts Worcester, Massachusetts October 31, 2014 "98.9 ORC-FM" Was Classic Hits
WOGT 107.9 East Ridge, Tennessee Chattanooga, Tennessee October 31, 2014 "107.9 Big FM" Was Classic Hits
WWFF-FM 93.3 New Market, Alabama Huntsville, Alabama November 14, 2014[33] "Journey 93.3" Was 1980s & '90s Hits
WKOS 104.9 Kingsport, Tennessee Tri-Cities, Tennessee / Virginia April 24, 2015 104.9 Nash FM Flipped from Nash FM to the Nash Icon format.[34] The station also maintained a Country music format known as "Great Country 104.9" before that.[4]
KTOP-FM 102.9 St. Marys, Kansas Topeka, Kansas December 22, 2015 "102.9 Nash FM" Flipped from Nash FM to the Nash Icon format.[35]
KAMO 94.3 Rogers, Arkansas Fayetteville, Arkansas July 3, 2016 "94.3 Nash FM" Flipped from Nash FM to Nash Icon[36]
KARX 107.1 Canyon, Texas Amarillo, Texas January 15, 2018 "95.7 Nash Icon" Switched frequencies with 95.7 as 107.1 Nash Icon[37]
WRKN 106.1 Picayune, Mississippi New Orleans, Louisiana November 8, 2018 "106.1 Nash FM" Dropped Nash FM branding to Nash Icon.[23]
WHLL 98.1 Springfield, Massachusetts Springfield, Massachusetts December 27, 2018 "1450 The Hall" Flipped from Sports to Country as Nash Icon.[38] Operated by Entercom since March 1, 2019, pending that company's purchase of the station.[13]
WWSN 97.5 Newaygo, Michigan Muskegon, Michigan April 1, 2019 "92.5 Nash Icon" Switched frequencies with sister WLAW on 92.5 to 97.5 as 97.5 Nash Icon.[39]

List of non-Cumulus-owned Nash Icon stationsEdit

Callsign MHz City Market Start date Former name Notes
WHHT 103.7 Cave City, Kentucky Bowling Green, Kentucky February 20, 2015[40] "HOWDY 103.7"
WKMO 99.3 Lebanon Junction, Kentucky Lebanon Junction, Kentucky February 20, 2015 "KMO 99.3"
WYRY 104.9 Hinsdale, New Hampshire Hinsdale, New Hampshire August 3, 2015 "Hot Country 104.9"
WXKU-FM 92.7 Austin, Indiana Austin, Indiana September 15, 2015 "Kix 92.7"
KGIL 98.5 Ridgecrest, California Ridgecrest, California February 18, 2016 "98.5 Nash Icon"
KORL-FM 107.5 Waianae, Hawaii Honolulu, Hawaii January 1, 2017 "KPOP 107.5"
WWKY-FM 104.9 Providence, Kentucky Providence, Kentucky April 2, 2017 "104.9 The Wave"
WABH 1380 Bath, New York Elmira-Corning/Hornell unknown "1380/100.3 WABH"

Former "Nash Icon" stationsEdit

Critical receptionEdit

While there has been some good feedback on the launching of the Nash FM brand, it was a different story involving the Nash Icons' launching. In a commentary from Radio Insight, Lance Venta notes that Nash Icon's soft launch did not generate the attention that Nash FM got, adding that the stations that flipped to the format are in markets with more than 2 Country outlets (or in the case of Kansas City, 3 and Toledo, Ohio, 4) that have better ratings and more established, while others (like KQLK at Lake Charles, Louisiana) flipped from a format that had good ratings in order to cut into the ratings of a competitor (KNGT) and to protect a sister Country station (KYKZ). Venta later stated "Does this mean Nash Icon is destined for failure? Not at all. Cumulus is putting resources behind the Nash and Nash Icon brands that puts other formats to shame. This launch though has felt disjointed, rushed, and not what Cumulus and Big Machine first hyped it to be. Once the brand is fleshed out and additional features/shows are added, there could easily be additional demand for a brand to acts as the Adult Contemporary equivalent for Country listeners in a world where many of the format’s stations are evolving towards a CHR styling."[50]

ReferencesEdit

  1. ^ "NashTV To Debut January 26". RadioInsight. 2015-01-20. Retrieved 2019-02-27.
  2. ^ Ross, Sean (March 23, 2015). "Country Radio Goes Pop: How Formats Shift When Genres Cross". Billboard. Retrieved March 24, 2015.
  3. ^ a b c d e f g Venta, Lance (May 24, 2013). "Cumulus Launches Five Additional NashFM's". RadioInsight. RadioBB Networks. Retrieved March 17, 2014. Source claims that change "already" happened at noon, but with a last update time of "5:00 am", it's unclear whether the article originally referred to May 23 or some other date.
  4. ^ a b c d e f g h i j Venta, Lance (July 3, 2013). "Cumulus' NashFM Expansion Continues". RadioInsight. RadioBB Networks. Retrieved March 17, 2014.
  5. ^ a b c d e f g h i j Venta, Lance (September 6, 2013). "Cumulus Launches Six More Nash-FM's". RadioInsight. RadioBB Networks. Retrieved March 17, 2014.
  6. ^ a b Venta, Lance (December 13, 2013). "Nash Comes To Detroit". RadioInsight. RadioBB Networks. Retrieved March 17, 2014.
  7. ^ a b c d e f g h i j k l m "Cumulus Adds 11 More NashFM's". RadioInsight. RadioBB Networks. February 3, 2014. Retrieved March 15, 2014.
  8. ^ Venta, Lance (May 30, 2014). "Nash Takes Left Turn Into Albuquerque". RadioInsight. RadioBB Networks.
  9. ^ Venta, Lance (October 31, 2014). "3 More Stations Rebrand as Nash FM". RadioInsight. RadioBB Networks.
  10. ^ Venta, Lance (October 31, 2016). "KLSZ Segues From Nash Icon To Nash". RadioInsight. RadioBB Networks.
  11. ^ Venta, Lance (March 2, 2018). "Cumulus Completes Harrisburg Format Swap; Revamps Nash Lineup". RadioInsight. RadioBB Networks. Retrieved February 21, 2019.
  12. ^ Venta, Lance (January 21, 2013). "Cumulus Planning A National Country Brand". RadioInsight. RadioBB Networks. Retrieved March 15, 2014.
  13. ^ a b Venta, Lance (February 13, 2019). "Cumulus Sells Six To EMF & Swaps With Entercom In New York & Indianapolis". RadioInsight. RadioBB Networks. Retrieved February 21, 2019.
  14. ^ Venta, Lance (March 25, 2019). "WNSH Relaunches as "New York's Country 94.7"". RadioInsight. RadioBB Networks. Retrieved March 25, 2019.
  15. ^ WJCL Savannah drops Nash branding to return to kix
  16. ^ "92.3 KSJO Drops Nash For Bolly" from Radio Insight (March 1, 2016)
  17. ^ Cumulus Snags Fayetteville AR Morning Team To Launch Radio Jon/Deek
  18. ^ KRMD Drops Nash Branding
  19. ^ KQFC Boise Drops Nash And Goes Classic Country
  20. ^ WHLZ Florence SC Flips To Hot AC Q100.5
  21. ^ Cumulus Moves Alternative & Country In New Orleans
  22. ^ [1]
  23. ^ a b Another Cumulus New Orleans Change
  24. ^ 96.9 Nash-FM Charleston Returns To Wolf Identity; Flips To Christmas Music
  25. ^ WBBL Flips To Country As Thunder Returns To Grand Rapids
  26. ^ WNNF Cincinnati Drops Nash For Cat Country
  27. ^ WPCK Becomes Christmas 104.9 Ahead Of EMF Sale
  28. ^ a b "Wanted for Radio: More Country Greats". Billboard. Retrieved August 16, 2014.
  29. ^ "Oldies 98.9 becomes older-skewing country NASH Icon 98.9". Atlanta Journal-Constitution. Cox Media Group. August 15, 2014. Retrieved August 16, 2014.
  30. ^ "Nash Icons launches across the country". Radio Insight. Retrieved August 16, 2014.
  31. ^ "Nash Icon Gets Syndicated; Debuts In Ocean City". Radio Insight. Retrieved 7 March 2015.
  32. ^ "Reba McEntire Becomes Nash Icon Music Label's Inaugural Signing". Billboard.com. October 21, 2014. Retrieved November 17, 2014.
  33. ^ WWFF Huntsville ends its journey & shifts to icon status
  34. ^ WKOS shifts from Nash to Nash Icon
  35. ^ KTOP Shifts from Nash to Nash Icon
  36. ^ Cumulus Snagged Fayetteville AR Morning Team To Launch Radio Jon/Deek
  37. ^ Cumulus Amarillo Country Pair To Swap Frequencies
  38. ^ WHLL Brings Nash Icon To Springfield MA
  39. ^ WLAW & WWSN To Trade Places
  40. ^ Nash Icon Brand spreads through Kentucky
  41. ^ South Stunt To Lead To Talk 99.5 Birmingham
  42. ^ KRRF Spins The Wheel To Classic Hip-Hop "Spin-FM"
  43. ^ WOMG Columbia Returns To Classic Hits
  44. ^ Cumulus Snags Fayetteville AR Morning Team To Launch Radio Jon/Deek
  45. ^ KLSZ Segues From Nash Icon To Nash
  46. ^ WELJ Goes Christmas Under New Owners
  47. ^ Saga Launches "92.7 C-Ville Country" Charlottesville
  48. ^ 102.1 The Sound Launches In Savannah
  49. ^ Jack-FM Debuts In Lexington
  50. ^ "Looking At The Nash Icons Launch" by Lance Venta from Radio Insight (August 17, 2014)