Nancy Green

1909 ad showing Nancy Green as Aunt Jemima, and rag doll family

Nancy Green (March 4, 1834 – August 30, 1923) was a storyteller, cook, activist, and the first of many African-American models hired to promote a corporate trademark as "Aunt Jemima". The famous Aunt Jemima recipe was not her recipe, but she became the advertising world's first living trademark.[1]

Biography

Nancy Hayes (or Hughes) was born enslaved on March 4, 1834.[2] Montgomery County Historical Society oral history places her birth at a farm on Somerset Creek, six miles outside Mount Sterling in Montgomery County, Kentucky. She had 4 children with George Green. Local farmers from that area named Green raised tobacco, hay, cattle, and hogs. There were no birth certificates or marriage licenses for slaves.[3][4]

Green has been variously described as a servant, nurse, nanny, housekeeper, and cook for Charles Morehead Walker and his wife Amanda.[2][4][5][6] She also served the family’s next generation, again as a nanny and a cook. They later became well-known as Chicago Circuit Judge Charles M. Walker, Jr., and Dr. Samuel J. Walker.[5][6]

By the end of the American Civil War, Green had already lost her husband and children. She lived in a wood frame shack (still standing as of 2014) behind a grand home on Main Street in Covington, Kentucky.[2][4] She moved with the Walkers from Kentucky to Chicago in the early 1870s, before the birth of Samuel's youngest child in 1872.[6] The Walker family initially settled in a swank residential district near Ashland Avenue and Washington Boulevard called the "Kentucky Colony," then home to many transplanted Kentuckians.[6]

On the recommendation of Judge Walker,[7] she was hired by the R.T. Davis Milling Company in St. Joseph, Missouri, to represent "Aunt Jemima", an advertising character named after a song from a minstrel show.[1] They were looking for a Mammy archetype to promote their product.[8]

At the age of 59, Green made her debut as Aunt Jemima at the 1893 World's Columbian Exposition held in Chicago in the guise of a plantation slave, beside the "world's largest flour barrel" (24 feet high), where she operated a pancake-cooking display, sang songs, and told romanticized stories about the Old South (a happy place for blacks and whites alike).[7][9][10][11]

After the Expo, Green was reportedly offered a lifetime contract to adopt the Aunt Jemima moniker and promote the pancake mix; however, it is likely the offer was part of the lore created for the character rather than Green herself.[12] This marked the beginning of a major promotional push by the company that included thousands of personal appearances and Aunt Jemima merchandising. She appeared at fairs, festivals, flea markets, food shows, and local grocery stores; her arrival heralded by large billboards featuring the caption, "I'se in town, honey."[7][11]

Despite her "lifetime contract," she portrayed the role for no more than 20 years.[5][9] She refused to cross the ocean for the 1900 Paris exhibition.[5][9][13] She was replaced by Agnes Moodey, "a negress of 60 years", who was then reported as the original Aunt Jemima.[14]

In 1910, at age 76 Green was still working as a residential housekeeper according to the census.[6][9][12] Few people were aware of her role as Aunt Jemima.[12] Green lived with nieces and nephews in Fuller Park and Grand Boulevard into her old age.[6] At the time of her death, she was living with her great nephew and his wife.[13]

Religion and advocacy

Green was active in the Olivet Baptist Church.[5][6][7] During her lifetime, it grew significantly, becoming the largest African-American church in the United States, with a membership at that time of over 9,000.[5][15]

She used her stature as a spokesperson to advocate against poverty and in favor of equal rights for individuals in Chicago.[1][16]

Death

Green died on August 30, 1923, in Chicago, when a car collided with a laundry truck and flipped over onto the sidewalk where she was standing.[5][6][17][18] She is buried in the northeast quadrant of Chicago's Oak Woods Cemetery.[17] Her grave was unmarked and unknown until 2015.[6] Sherry Williams, founder of the Bronzeville Historical Society, spent 15 years uncovering Green's resting place.[13] Williams received approval to place a headstone in March 2020, and is fundraising for the stone. Williams reached out to Quaker Oats about whether they would support a monument for Green’s grave. "Their corporate response was that Nancy Green and Aunt Jemima aren’t the same — that Aunt Jemima is a fictitious character."[13]

Lawsuit

In 2014, a lawsuit was filed against Quaker Oats, PepsiCo, and others, claiming that Green and Anna Short Harrington (who portrayed Aunt Jemima starting in 1935) were exploited by the company and cheated out of the monetary compensation they were promised. The plaintiffs were two of Harrington's great-grandsons, and they sought a multi-billion dollar settlement for descendants of Green and Harrington.[19] The lawsuit was dismissed with prejudice and without leave to amend on February 18, 2015.[20]

See also

Other actresses portraying Aunt Jemima:

References

  1. ^ a b c "Nancy Green, the original "Aunt Jemima"". aaregistry.org. 2005. Retrieved 2020-06-19.
  2. ^ a b c Turley, Alicestyne (June 25, 2020). "The real story behind 'Aunt Jemima,' and a woman born enslaved in Mt. Sterling, Kentucky". Lexington Herald-Leader. Retrieved 2020-06-25.
  3. ^ Eblen, Tom (February 8, 2012). "New location fitting for black history museum". Lexington Herald-Leader. Retrieved 2020-06-22.
  4. ^ a b c Downs, Jere (October 7, 2014). "Pancake flap: Aunt Jemima heirs seek dough". Louisville Courier Journal. Retrieved 2020-06-25.
  5. ^ a b c d e f g "'Aunt Jemima' of Pancake Fame Is Killed by Auto". Chicago Daily Tribune. September 4, 1923. p. 13. Retrieved 2020-06-19 – via Newspapers.com.  
  6. ^ a b c d e f g h i Hansen, John Mark (June 19, 2020). "The real stories of the Chicago women who portrayed Aunt Jemima". Chicago Tribune. Retrieved 2020-06-22.
  7. ^ a b c d Kern-Foxworth, Marilyn (1994). Aunt Jemima, Uncle Ben and Rastus: Blacks in advertising, Yesterday, Today and Tomorrow. Public Relations Review. 16 (Fall):59. Connecticut and London: Greenwood Press. Archived from the original on 2014-04-24.
  8. ^ Manring, Maurice M. (1998). Slave in a Box: The Strange Career of Aunt Jemima. University of Virginia Press. ISBN 0-8139-1811-1.
  9. ^ a b c d Witt, Doris (2004). Black Hunger: Soul Food and America. University of Minnesota Press. ISBN 978-0-8166-4551-0.
  10. ^ Wallace-Sanders, Kimberly (2008). "Dishing Up Dixie: Recycling the Old South". Mammy: A Century of Race, Gender, and Southern Memory. Ann Arbor: University of Michigan Press. pp. 58–72. ISBN 978-0-472-11614-0. OCLC 185123470.
  11. ^ a b "Caricatures of African Americans: Mammy". Regnery Publishing. November 25, 2012. Retrieved 2020-06-19.
  12. ^ a b c McElya, Micki (2007). Clinging to mammy : the faithful slave in twentieth-century America. Cambridge, Mass.: Harvard University Press. ISBN 978-0-674-04079-3. OCLC 433147574.
  13. ^ a b c d Nagasawa, Katherine (June 19, 2020). "The Fight To Preserve The Legacy Of Nancy Green, The Chicago Woman Who Played The Original 'Aunt Jemima'". WBEZ. Retrieved 2020-06-22.
  14. ^ ""Aunt Jemima" Back: Famous Baker of Hoe Cakes Returns from Her Service in Corn Kitchen of Paris Exposition"". Independence Daily Reporter. Independence, Kansas. December 3, 1900. p. 4. Retrieved 2020-06-24 – via Newspapers.com.  
  15. ^ Best, Wallace. "Olivet Baptist Church". Encyclopedia of Chicago. Retrieved 2019-09-11.
  16. ^ Roberts, Diane (1994). The Myth of Aunt Jemima: Representations of Race and Region. Routledge. ISBN 0-415-04918-0.
  17. ^ a b "Death Notices". Chicago Daily Tribune. August 31, 1923. p. 10.
  18. ^ "Pan-Cake "Mammy" Is Dead". Chicago Daily News. August 31, 1923. p. 4.
  19. ^ "Aunt Jemima Might Have Been Real, and Her Descendants Are Suing for $2 Billion". TakePart. Retrieved 2019-02-27.
  20. ^ "'Aunt Jemima' Heirs' $3B Royalties Suit Against Pepsi Axed". law360.com.

External links