NDHU School of Management

The NDHU School of Management (also known as NDHU SOM; Chinese: 國立東華大學管理學院; pinyin: Dōnghuá Guǎnlǐ Xuéyuàn) is the business school of National Dong Hwa University (NDHU), a national research university in Hualien, Taiwan. Established in 1995, NDHU SOM awards the undergraduate, MSc in Finance, MSc in Accounting, MIM, MBA, MBA in International Business, MBA in Logistic Management, EMBA, and PhD in Business Administration, as well as dual degree programs with institutions throughout the world.

NDHU School of Management
國立東華大學管理學院
NDHU School of Management Building
TypeNational Business School
Established1995 (1995)
Parent institution
National Dong Hwa University
DeanHsu Fang-Ming, Ph.D.
DirectorPeng,Yu-Shu (Associate Dean)
Chen, Shu-Ling (EMBA Director)
Chen Po-Yuan (EMBA Associate Director)
Chen Cheng-Chieh (International Accreditation Center Director)
Academic staff
81
Students1,898 (Fall 2020)
Undergraduates1,477 (Fall 2020)
Postgraduates421 (Fall 2020)
64 (Fall 2020)
Location, ,
CampusShoufeng Campus
WebsiteManagement.NDHU.edu.tw

NDHU SOM conducts research and education in strategic management, operations management, marketing, information management, international business, finance, accounting, and tourism & recreation management, which is renowned for its consistent high rankings in the world for Tourism & Recreation, and Leisure Studies. [1][2]

History edit

Foundation edit

 
The overview of NDHU School of Management Building

NDHU School of Management traced its root back to Graduate Institute of Business Administration (BA) and Graduate Institute of Natural Resources Management (NRM) in 1994, with Lee Shao-Ju, Chair of Management Science at California State University, Los Angeles, as Founding Dean.[3]

In 1996, the school founded Graduate Institute of International Business (IB), with Cheng Chih-Ming, Professor of Economics at Georgia Institute of Technology, as Founding Director. In 1998, the school establish Department of Accounting (ACC), with Chang Young-Hang, Professor of Accountancy at North Dakota State University. Following the school's rapid growth in the field of Natural Resources Management, the school expand its academic to established Graduate Institute of Tourism and Recreation Management (TRM) and Graduate Institute of Environmental Policy (EP) in 1999.[4]

In 2001, NDHU School of Management extend its academic field into In Management Information System and E-commerce, founding Department of Information Management (IM), and establish the 1st PhD in Business Administration program in Eastern Taiwan.

In 2002, the school established Department of Finance, with Ken Hung, Professor of Accounting and Finance at Morgan State University, as Founding Chair. The NDHU Department of Finance later attract many notable scholars to work there, such as Lin Jin-Lung,[5] the board of directors at Central Bank of Taiwan, Wen Yin-Kann,[6] the board of directors at Central Bank of Taiwan, and Wu Chung-Shu, chairman at Chung-Hua Institution for Economic Research.[7]

Fast growth edit

 
NDHU Campus View includes NDHU School of Management

In 2008, with merger of NDHU and NHUE, the Graduate Institute of Natural Resources Management and Graduate Institute of Environmental Policy were incorporated into newly established NDHU College of Environmental Studies. Meanwhile, NDHU SOM established Department of Tourism, Recreation, and Leisure Studies through merger of Graduate Institute of Tourism and Recreation Management, and NDHU College of Humanities and Social Sciences's Department of Sport and Leisure Studies.

In 2010, NDHU SOM established the oldest three international MBA & MS programs among Taiwan's business schools, MBA in Business Administration, MBA in International Business, MS in Finance. In 2011, NDHU School of Management offered International BBA in Management Science and Finance, which was the oldest international BBA program among Taiwanese business schools.[8]

In 2022, NDHU School of Management was ranked as world's Top 150 institution in Hospitality & Tourism Management jointly with NDHU College of Environmental Studies by Academic Ranking of World Universities (ARWU).

In 2023, NDHU SOM established International BBA in Accounting and Information Management, was NDHU SOM's 2nd international BBA program. In 2024, it established International BBA in Digital Marketing and Service Innovation, was the third international BBA program of the school.

The establishment of NDHU School of Management set many records in Taiwan. The school was the first business school in Eastern Taiwan, as well as the first institution in Taiwan to award MBA Logistics Management, MSc Natural Resources Management, MSc Environmental Policy, MBA Tourism and Recreation Management, and PhD Natural Resources and Environmental Studies.

Academic programs edit

 
NDHU School of Management Building

Graduate edit

Doctor of Philosophy (PhD) edit

The doctoral program (PhD) at NDHU School of Management is a full-time, in-residence program intended for students who plan scholarly careers involving research and teaching in management. There are seven major tracks for PhD students follow at NDHU School of Management:[9][10]

  • Business Administration
    • Concentration in Marketing Management
    • Concentration in Strategic Management and Human Resource Management
    • Concentration in Operation Management and Management Science
  • International Business
  • Logistics Management
  • Information Management
  • Accounting
  • Finance
  • Tourism and Recreation Management

Master of Business Administration (MBA) edit

There are 3 specialization MBA programs students can choose from:

  • MBA in Business Administration [11]
  • MBA in International Business [12]
  • MBA in Logistics Management [13]

Master of Science (MS) edit

There are 3 specialization M.S. programs students can choose from:

  • MSc in Finance [14]
  • MSc in Accounting [15]
  • MSc in Tourism, Recreation and Leisure Studies [16]

Master of Information Management (MIM) edit

The NDHU Master of Information Management (M.I.M.) is aiming to empower students with the necessary computer literacy to implement theoretical information management strategies and techniques into practical situations existing in the industry.[17]

Executive MBA (EMBA) edit

The NDHU School of Management also offers "NDHU EMBA" for those who have already reached a senior level in their organisations or professions, and are seeking to study part-time while maintaining their current role.

The school also offers an Entrepreneurship and Innovation MBA (EiMBA) for those aiming to advance their capabilities in entrepreneurship, innovation, and action in changes.[18]

Undergraduate edit

Bachelor of Business Administration (BBA) edit

NDHU School of Management offers nine programs in different majors.

  • Business Administration
  • International Business
  • Digital Marketing and Service Innovation
  • Information Management
  • Finance
  • Accounting
  • Management Science and Finance
  • Accounting and Information Management
  • Tourism, Recreation, and Leisure Studies

These programs operate on a modular system where students design their curricula to pace their studies. They may also take modules of their interest, subject to any prerequisite requirements and to the availability of modules.[19]

Dual Degree edit

The NDHU School of Management offers dual degree in partnership with leading universities across Asia, Europe, Australia, and North America:[20]

North America edit

Oceania edit

Europe edit

Asia edit

Academics edit

The NDHU School of Management offers programs at both the graduate and undergraduate levels, including Bachelor's degrees, Master's degree, and PhDs. Degrees are offered in the majors such as Business Administration, International Business, Information Management, Accounting, Finance, Logistics Management, and Tourism, Recreation and Leisure Studies.[27]

Departments/Graduate Institute edit

  • Department of Business Administration (B.B.A., M.B.A., Ph.D.)
  • Department of International Business (B.B.A.,M.B.A., Ph.D.)
  • Department of Finance (B.F., M.S., Ph.D.)
  • Department of Accounting (B.S., M.S., Ph.D.)
  • Department of Information Management (B.B.A., M.I.M., Ph.D.)
  • Department of Tourism, Recreation and Leisure Studies (B.S., M.S., Ph.D.)
  • Graduate institute of Logistics Management (M.B.A., Ph.D.)

Research Centers edit

The School is home to several research facilities, in the fields of Transportation Studies, FinTech Studies, Enterprise Resource Planning Studies, as well as New Economic Policy.

  • East Center for Transportation Research & Development (ECTRD) [28]
  • FinTech Big Data Research Center (FBDRC) [29]
  • Finance.Innovation.Training Center (FITC) [30]
  • Sustainable Finance Research Center (SFRC) [31]
  • New Economic Policy Research Center (NEPRC) [32]
  • Enterprise Resource Planning Center (ERPC) [33]

Ranking and reputation edit

NDHU School of Management
Global Ranking
ARWU Hospitality & Tourism Management 101-150 (2021)
EduRank Real Estate 384 (2021)
National Ranking
ARWU Hospitality & Tourism Management 4 (2021)
EduRank Real Estate 2 (2021)

The NDHU School of Management strengths in both academics and research are reflected in its rankings and other accolades.

In 2021, ARWU Global Ranking of Academic Subjects ranked Hospitality & Tourism Management program in NDHU School of Management as Top 150 worldwide, holding the equal statue with Texas Tech University, Indiana University Bloomington, and University of Illinois at Urbana-Champaign.[34] NDHU SOM was ranked 2nd in Taiwan and 384th in the world for Real Estate by EduRank.[35] NDHU was selected as "Key Bilingual College" (雙語重點學院) in "Program of Bilingual Education for Students in College" (大學雙語學習計畫) by Ministry of Education (MOE) to facilitate international learning and teaching, which was among 13 business schools selected in this program and the only one from Eastern Taiwan.[36]

NDHU SOM is ranked Top 6 among schools in Humanities and Social Sciences, Law, and Business (文法商) by Global Views Monthly (遠見雜誌), which is placed No.4 among Taiwanese public schools.[37] In 2010–2019, NDHU's Master of Science in Accounting program achieved 100% graduates received at least one offer from Big Four accounting firms for consecutive 9 years.[38]

Notable Alumni edit

References edit

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  5. ^ "Lin Jin-Lung, Central Bank of China Taiwan: Profile and Biography". Bloomberg.com. Retrieved 2023-12-18.
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  13. ^ "Study in Taiwan Learning plus Adventure". www.studyintaiwan.org. Retrieved 2020-09-27.
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External links edit