NBC Kids is a defunct American children's programming block that aired on NBC from July 7, 2012 to September 25, 2016. The Final Show on The Block was Noodle and Doodle at 12:30. Telemundo also airs a version of the block under "MiTelemundo" brand, which was aired same as the main program, featuring a separate lineup of Spanish-dubbed programs until December 31, 2017.[1] NBC Kids, which replaced the Qubo block (as a result of NBCUniversal dropping out of the joint venture, which also included Ion Media Networks), was programmed by the Sprout cable network, and was targeted at children ages 2 to 9.[2]

NBC Kids
Nbckidslogo.png
Network
LaunchedJuly 7, 2012; 7 years ago (2012-07-07)
ClosedSeptember 25, 2016; 3 years ago (2016-09-25) (NBC)
December 31, 2017; 2 years ago (2017-12-31) (Telemundo)
Country of originUnited States
FormatSaturday morning pre-school block
Running time3 hours

The three-hour block featured educational entertainment series for younger children, which met programming requirements defined by the Federal Communications Commission's Children's Television Act.[3][4] All NBC Kids programs featured Descriptive Video Service on the second audio program channel for the visually impaired, with access depending on the local NBC affiliate.

NBC Kids was succeeded by Litton Entertainment's The More You Know which features live-action educational programming on October 8, 2016 on NBC and January 6, 2018 on Telemundo.[5]

HistoryEdit

On March 28, 2012, NBC announced that the three-hour children's programming time period allocated by the network on Saturday mornings would be taken over by Sprout (which had become a sister television property to NBC following parent company NBC Universal's 2010 majority purchase by Comcast; NBC later took full ownership of the network, whose owners previously included Sesame Workshop and HIT Entertainment) and launch a new Saturday morning block called NBC Kids, which is aimed at preschoolers and grade school-aged children ages 2 to 9.[6][7] Sprout also produced a Spanish-language sister block for Telemundo known as MiTelemundo.

NBC Kids debuted on July 7, 2012, one week after the Qubo block ended its run on both NBC and Telemundo on June 30 (leaving Ion Television as the only network to retain a Qubo-branded children's block, as Ion Media Networks is now sole owner of the Qubo properties including the flagship Qubo Channel television service).[8]

On February 24, 2016 and March 1, 2016, NBC and Telemundo announced that NBC Kids would be discontinued and succeeded on October 8, 2016 and January 6, 2018 by The More You Know, a block produced by Litton Entertainment that would feature live-action documentary and lifestyle programs aimed at pre-teens and teenagers, similarly to a block also introduced by Litton for NBC co-owner CW the previous 2 years. The move came as part of a shift by broadcast television networks towards using their Saturday morning lineup solely to comply with the educational programming requirements and when Sprout changed its name to Universal Kids. NBC Kids aired for the final time on September 25, 2016 on NBC and December 30, 2017 on Telemundo.

ProgrammingEdit

Final programmingEdit

Former programmingEdit

See alsoEdit

ReferencesEdit

  1. ^ "Telemundo anuncia nuevo bloque infantil "Mi Telemundo!"". Primera Hora. GFR Media LLC. October 24, 2012. Retrieved November 8, 2015.
  2. ^ Nellie Andreeva (March 28, 2012). "NBC Launches Preschool Saturday Block Programmed By Sprout". Deadline Hollywood. Retrieved March 29, 2012.
  3. ^ "FCC Form 398 "KidVid" Children's Television Programming Report, 2nd Quarter of 2013 for WTVA, Tupelo, Mississippi" (PDF). WTVA. WTVA, Inc. July 2, 2013. Retrieved September 7, 2013.
  4. ^ "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 29, 2012.
  5. ^ Malone, Michael (February 24, 2016). "NBC, Litton Partner on 'The More You Know' Block". Broadcasting & Cable. Retrieved February 25, 2016.
  6. ^ Jon Weisman (March 28, 2012). "NBC to launch Saturday kids block". Variety. Penske Media Corporation. Retrieved March 27, 2015.
  7. ^ Lindsay Rubino (March 28, 2012). "NBC, With Assist From Sprout, to Launch Saturday Morning Preschool Block". Multichannel News. Retrieved March 27, 2015.
  8. ^ "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 27, 2015.