MysteryVibe is a British manufacturer of sex toys.
|Type of business||Privately owned|
|Founded||London, United Kingdom (2014)|
|Headquarters||London, United Kingdom|
|Industry||Health and Lifestyle|
MysteryVibe was founded by a group of researchers, engineers and designers. Inspired by trends in smartphones like Nokia Morph, the founders came up with the idea of creating a sex toy that would adapt to any body shape and vibrate to any pattern. They continued to research for a number of years before formally starting the company in May 2014, when they were incubated by London-based industrial design firm Seymourpowell.
MysteryVibe released their iOS app on the Apple App Store in December 2015 and their Android app on Google Play in September 2016. The apps are designed without any adult themes to support MysteryVibe's wider goal of improving sex education for teenagers and are the only apps in their class to be rated 12+. Their apps have been downloaded more than 250,000 times since launch.
MysteryVibe's flagship product, Crescendo, is the world's first vibrator that can be bent to adapt to any body shape. Crescendo was the first crowdfunding project to offer its backers 2 versions of their product: Pilot and Retail. They ran what they called the #Pilot1000 programme for their first 1,000 users to get feedback on their Crescendo product. The #Pilot1000 users spanned 48 countries and included both backers and experts. MysteryVibe gave all 1,000 users full access to their founding CEO with direct email, phone and Skype. They then used the feedback they received to make the final Retail Crescendo.
Due to the lean model adopted by MysteryVibe with collectives and collaborations, they were able to build the company from a sketch to shipped products with less than £1m ($1.5m) in funding. They were also unique in raising 100% of the money from Angel investors without any recourse to Venture capital. As of Q2 2017, MysteryVibe has raised $3.5m in total funding.
MysteryVibe has won numerous awards for their company, products and founders. Notable mentions are Red Dot, IDA Design, The Drum, and Excellence in Design. Their biggest recognition has been the Young Guns award.
In June 2016, MysteryVibe became the first pleasure product to be featured by Virgin in their #VOOM competition. They were showcased under the Export Awards category for exporting their products to over 50 countries worldwide. This led to their selection to the Hardware Club and a nomination for the 'Best Hardware Startup' award at The Europas in London.
MysteryVibe is the first brand in their category to have been featured on BBC. Ranked by European investors as No. 9 of the 100 Slush start-ups in Cofounder Magazine, MysteryVibe has been named as one of the "Top 100 Europe's hottest early-stage Founders" by PathFounders, Europas. They have been listed at No. 7 in the "12 days of start-ups: Spectacular businesses set for stardom in 2016".
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