Munchy's

Munchy Food Industries Sdn Bhd
Trade name	Munchy's
Company type	Subsidiary
Industry	Food processing, snack
Founded	1991; 33 years ago in Batu Pahat, Johor, Malaysia
Headquarters	Tongkang Pecah, Batu Pahat, Malaysia
Area served	Global
Key people	CK Tan
Products	Biscuits, cookies
Owner	Munchy Food Industries Sdn Bhd
Number of employees	1,000+
Parent	Universal Robina
Website	www.munchys.com

Munchy Food Industries Sdn Bhd (doing business as Munchy's) is a Malaysia-based snack food manufacturer with presence in over 60 countries around the world.^[2] Its group headquarters is in Batu Pahat and its corporate headquarters is in Klang. Munchy's has offices in Ipoh, Butterworth, Johor Bahru, Kota Bharu, Kuantan, Malacca City, Kota Kinabalu, Kuching and international offices in Singapore and Thailand.^[3]

History edit

Establishment edit

Munchy's started in 1991, in a small town in the South of Malaysia, Batu Pahat. The Munchy's origins started with the two brothers SK Tan and LK Tan setting up Munchy Food Industries. With an initial investment of RM80,000 the brothers developed the company to its current state, with the involvement of their siblings, CK Tan and Net Tan.

Munchy's production capacity increased by the year as the brothers worked towards their goal to market Munchy's globally.^[4] The first destination for international expansion was South Africa. Subsequently, the brothers established a partnership with a reputable MNC chocolate company that allowed them to extend Munchy's product range to include chocolate wafers.

International expansion edit

In 1996, Munchy's factory was built in Johor, Malaysia, with 120,000 sq ft (11,000 m²) of real estate and fully automated wafer technology. Considered the most advanced fully automatic wafer plant in South East Asia to date, three new products were revealed – Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits.

Munchy's Factory

Today, Munchy's owns a production plant and warehouse facility in Batu Pahat, Johor, Malaysia. The built-up area of these facilities amounts to more than 300,000 sq ft (28,000 m²) and is outfitted with:

2 wafer plants with the capacity to manufacture up to 410 tons per month.
4 biscuit plants with production capacity up to 2,940 tons per month.
5 wafer stick machines with 20 production lines with production capacity up to 280 tons per month.

A 120,000 sq ft (11,000 m²) warehouse was commissioned to be built. Munchy's had more recently adopted a new third-party logistics provider to enable its business to be executed with "Speed to Market" distribution.

All Munchy's products are manufactured solely under the brand name of Munchy's, with a record of 80 SKUs (Stock-Keeping Units) under their belt. The main product offerings for Munchy's are Krunch, Muzic, Munchy's, Lexus and Captain Munch.

1997 saw the introduction of MunchWorld Marketing Sdn Bhd, Munchy's marketing arm and sole distributor of Munchy's products. This entity was set up to spearhead Munchy's branding, marketing, advertising, events, promotions and distribution.

In 2018, CVC Capital Partners acquired 100% of Munchy's.^[5]

In 2021, Universal Robina of the Philippines acquired 100% of Munchy's for 1.925 billion Malaysian Ringgit from CVC Capital Partners.^[6]

Operations edit

Munchy Food Industries Sdn Bhd remains the manufacturing and group headquarters for the Munchy's brand. Munchy's maintains branches in Ipoh, Butterworth, Johor Bahru, Kota Bharu, Kuantan, Malacca City, Kota Kinabalu, Kuching and international offices in Singapore, Thailand and Indonesia.^[3]