Morinaga & Company

Morinaga & Company, Ltd. (森永製菓株式会社, Morinaga Seika Kabushiki-gaisha) is a confectionery company in Tokyo, Japan, in operation since 1899.[4] Their products include candy and other confectioneries.[3] Morinaga has had Ayumi Hamasaki and Mao Asada appear in their commercials, and in the past has used stars such as the Carpenters to advertise their products.

Morinaga & Co., Ltd.
Native name
TypePublic (K.K)
TYO: 2201
FoundedAugust 15, 1899; 121 years ago (1899-08-15) as Morinaga’s Western Confectionary Shop
FounderTaichiro Morinaga
Area served
Key people
Toru Arai
RevenueIncrease JPY 205 billion (FY 2017) (US$ 1.9 billion) (FY 2017)
Decrease JPY 10.2 billion (FY 2017) (US$ 97 million) (FY 2017)
Number of employees
3,170 (consolidated, as of March 31, 2018)
SubsidiariesMorinaga Milk Industry (10.34%)
WebsiteOfficial website
Footnotes / references

In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)

Affiliate companyEdit

See alsoEdit


  1. ^ "Corporate Profile". Morinaga & Company. Retrieved January 9, 2019.
  2. ^ "Company Profile". Nikkei Asian Review. Nikkei Inc. Retrieved January 17, 2019.
  3. ^ a b "About the company". Financial Times. Retrieved January 17, 2019.
  4. ^ Picken, Stuart D.B. (December 19, 2016). Historical Dictionary of Japanese Business. Rowman & Littlefield. p. 282. ISBN 978-1-4422-5589-0.

External linksEdit