Moray Firth Radio
MFR (previously Moray Firth Radio) is a group of Independent Local Radio stations, serving the Scottish Highlands, Moray, the Orkney islands and parts of north west Aberdeenshire. MFR is owned and operated by Bauer Radio, based at studios in the Scorguie area of Inverness, and forms part of the Hits Radio network.
|Broadcast area||Moray, Highland, and parts of NW Aberdeenshire|
|Slogan||The Biggest Hits, The Biggest Throwbacks|
|Frequency||FM: 96.6, 96.7, 97.4, 102.5 & 102.8 MHz (Also broadcasts on 106.5 MHz (Caithness FM) during daytime hours)|
MW: 1107 kHz
|First air date||23 February 1982|
|Format||Contemporary hit radio|
|Sister stations||MFR 2|
MFR operates two separate services on 97.4 FM (from the Mounteagle transmitter) and 1107 AM. The first voice heard on MFR, shortly after 6:30am on 23 February 1982, was Dave Cochrane. The longest serving presenter on MFR of 33 years was Tich McCooey, leaving on 29 May 2015.
MFR on FM largely broadcasts contemporary and chart music-led programming alongside hourly news bulletins and peak-time traffic updates. The majority of the station's output is produced and broadcast from its Inverness studios. In recent years, MFR opted out on Saturday evenings for a weekly bilingual music programme in English and Scots Gaelic, which also aired on Argyll FM, Cuillin FM, Isles FM, Nevis Radio and Two Lochs Radio.
Until August 2014, MFR 2 on AM and DAB aired specialist programming on Sunday - Friday evenings with automated music broadcast at all other times. In September 2014, the station axed its specialist output and began carrying programming from Bauer's 'Greatest Hits Network' of Scottish AM stations, switching to the Bauer City 2 network in January 2015. Since January 2019 it is part of the Greatest Hits Radio network. MFR 2 continues to air local news, sports coverage and traffic updates.
MFR 3 launched on Monday 19 January 2015, broadcasting on DAB and online as a locally branded relay of The Hits aimed at 15-25-year-olds, with opt-outs for advertising. MFR3 ceased broadcasting on 31 August 2017 and was replaced with a single national feed of The Hits, which was replaced ten months later with Hits Radio.
In addition to the main services, there is a local community station which opts into MFR during the daytime, broadcasting local programming produced by a non-profit community group during the evenings.
- Caithness FM (Caithness), used to use 102.5 FM from MFR but now broadcasts under its own licence on 106.5 FM.
There also used to be three other community stations taking MFR:
- KCR 107.7FM (Keith, Moray), formerly known as Keith Community Radio, used to use 102.8 FM from MFR during evenings but now broadcasts under its own licence 24/7 on 107.7 FM.
- SpeySound Radio (Aviemore), used to use 96.6 FM from MFR during evenings but now broadcasts under its own licence 24/7 on 107.1 FM.
- Kinnaird Radio (Fraserburgh), used to use 96.7 FM from MFR during evenings but has now ceased broadcasting.
MFR's local programming on its main service originates from its Inverness studios, with networked output carried from Clyde 1 in Clydebank, Hits Radio in Manchester and Forth 1 in Edinburgh. Local programming airs from 6am-2pm and 4-7pm on weekdays, 2-6pm on Saturdays and 12-4pm on Sundays.
The station's local presenters are Daniel Gilchrist & Grace Nicoll (Dan & Grace in the Morning), Jodie McCluskey, Martin Morrison (Home Run), Amy Jamieson (Saturday afternoons) and Grace Nicoll (Sunday afternoons).
All of MFR 2's programming is carried from Greatest Hits Radio's network of locally-branded Scottish stations with some off-peak output also carried from GHR's sister network in England. Networked programming originates from the studios of Clyde 2 in Clydebank, Tay 2 in Dundee, Forth 2 in Edinburgh and from Greatest Hits Radio's Manchester studios.
News and sportEdit
MFR broadcasts local news bulletins hourly from 6am to 7pm on weekdays and from 7am to 1pm on Saturdays and Sundays. Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside sport and traffic bulletins.
- Moray Firth Radio takes Gaelic Chart Show, Radio Today, 20 September 2011
- "Highland radio station goes live". The Glasgow Herald. 22 February 1982. p. 5. Retrieved 4 July 2016.
- "Profit in the air for local radio". The Glasgow Herald. 23 February 1983. p. 6. Retrieved 28 January 2017.
- Bauer City Network 3 launches on local DAB Radio Today, 19 January 2015
- MFR - Presenters