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The number of active users is a performance metric for the success of an internet product such as a social networking service, online game, or mobile app. It measures how many users visit or interact with the product or service over a given interval.[1] This metric is commonly assessed per month as monthly active users (MAU),[2] per week as weekly active users (WAU),[3] or per day as daily active users (DAU).[4]

Usually, a product user is considered "active" if they view the product or engage with the product during this interval. Examples of this type of product usage can include visiting the splash page of the product, commenting on a post on the product's social media page, and actually using the product itself.[5]

Active users are calculated using the internal data of the specific company.[6] Each company has their own method of determining their number of active users, and many companies do not share specific details regarding how they calculate them.[1] Some companies make changes to their calculation method over time.[6]

See alsoEdit


  1. ^ a b Henry, Theresa F., et al. "Socially awkward: social media companies' nonfinancial metrics can send a mixed message." Journal of Accountancy, Sept. 2014, p. 52+. Business Collection. Accessed October 25, 2018.
  2. ^ "Free Internet Dictionary by Farlex: MAU".
  3. ^ Darrow, Barb (September 12, 2017). "How Slack Plans to Make It Easier to Chat With Colleagues at Other Companies". Fortune. Retrieved February 16, 2019.
  4. ^ Shaban, Hamza (February 7, 2019). "Twitter reveals its daily active user numbers for the first time". The Washington Post. Retrieved February 16, 2019.
  5. ^ Seif El-Nasr, Magy; Drachen, Anders; Canossa, Alessandro (March 30, 2013). Game Analytics: Maximizing the Value of Player Data. Springer. pp. 56–57. ISBN 978-1-4471-4769-5.
  6. ^ a b UNITED STATES SECURITIES AND EXCHANGE COMMISSION, July 26, 2018. November 9, 2018.