Money-rich, time-poor

Money-rich, time-poor, is an expression used to describe groups of people who have relatively little leisure time despite having a high disposable income through well-paid employment. Time poverty has also been coined as a noun for the phenomenon.

White collar workers hurry to their trains during rush hour in Tokyo.

Marketing researchers Kenhove and De Wulf have suggested that grocery-shoppers can be divided into four segments: 'money-poor, time-rich', 'money-poor, time-poor', 'money-rich, time-rich' and 'money-rich, time-poor'. Their analysis suggests that these groups have significant differences in behaviour and attitudes which impact their buying habits.[1]

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  1. ^ Kenhove, Patrick Van; De Wulf, Kristof (2000). "Income and time pressure: a person-situation grocery retail typology". The International Review of Retail, Distribution and Consumer Research. Informa UK Limited. 10 (2): 149–166. doi:10.1080/095939600342334. ISSN 0959-3969.

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