Modisto de señoras

Modisto de señoras ("Ladies' Fashion Designer" or "Fashion Designer for Ladies" in English) is a 1969 Mexican sex comedy film directed by René Cardona Jr.,[1] and starring Mauricio Garcés, Zulma Faiad, Irma Lozano, Claudia Islas and Patricia Aspíllaga. It is considered perhaps "the most popular and representative" of the series of films that featured Garcés as an upper middle class ladies' man.[2]

Modisto de señoras
Directed byRené Cardona Jr.
Screenplay byFernando Galiana
Story byRené Cardona Jr.
Fernando Galiana
Produced byAlberto López
StarringMauricio Garcés
Zulma Faiad
Irma Lozano
Claudia Islas
Enrique Rocha
Carlos López Moctezuma
Patricia Aspíllaga
CinematographyJosé Ortiz Ramos
Edited byAlfredo Rosas Priego
Music byGustavo César Carrión
Ernesto Cortázar II
Productora Fílmica Real
Release date
  • 16 October 1969 (1969-10-16) (Mexico)
Running time
85 minutes


D'Maurice (Mauricio Garcés) is a fashion designer who pretends to be effeminate in order to fit into the world of haute couture, and taking advantage of that appearance, D'Maurice, a womanizer, seduces all his female clients while making fun of all their husbands, who confidently believe they leave their wives in good hands, such as Rebeca (Claudia Islas), the young and beautiful wife of the rich Don Álvaro, (Carlos López Moctezuma), a parody of the typical nouveau riche in the high society of Mexico. Suspecting the deception, his competitors, Perugino, Antoine and Mao (Enrique Rocha, Hugo Goodman and Carlos Nieto respectively), determined to unmask him, hire a detective (who is also effeminate) and a beautiful woman (Patricia Aspíllaga) to obtain evidence to ruin D'Maurice. Meanwhile, Magda (Irma Lozano), a beautiful waitress, falls in love with the gallantry of D'Maurice, while worrying about his sudden swings from extreme manliness to effeminacy. D'Maurice in turn confronts Luigi, a dangerous mobster, by getting involved with his mistress, Doris (Zulma Faiad), a renowned Argentine vedette with no talent other than a voluptuous beauty.



The film has been noted for featuring male gay characters, and as such has been considered an example of a LGBT-themed Mexican film.[3] José César del Toro noted the symbolism of Garcés's character being stated to be 41 years old, as 41 is a number associated with homosexuality in Mexican popular culture,[4] and Karen Cordero and Iván Acebo Choy in Sin centenario ni bicentenario: revoluciones alternas said that "the actor's charisma and his command of comedy even manage to make [his character's] sexual ambiguity to be seen as pertinent within the plot; ultimately it's just a tool for his conquests."[5]


  1. ^ García Riera, Emilio (1992). Historia documental del cine mexicano (in Spanish). 18. University of Guadalajara. p. 483. ISBN 9789688956625.
  2. ^ Hernandez-Rodriguez, R. (2009). Splendors of Latin Cinema. ABC-CLIO. p. 65. ISBN 978-0-313-34978-2.
  3. ^ Schuessler, Michael K.; Capistrán, Miguel (2018). México se escribe con J: Una historia de la cultura gay. Edición corregida y aumentada (in Spanish). Penguin Random House Grupo Editorial México. p. 206. ISBN 978-607-316-131-2.
  4. ^ del Toro, José César (2015). El cuerpo rosa. Literatura gay, homosexualidad y ciudad: Los espacios de entretenimiento de la Ciudad de México a través de la novela (in Spanish). Editorial Verbum. p. 34. ISBN 978-84-9074-140-5.
  5. ^ Cordero, Karen; Acebo Choy, Iván (2009). Sin centenario ni bicentenario: revoluciones alternas (in Spanish). Mexico City, Mexico: Ibero-American University. p. 8. ISBN 978-607-417-075-7.

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