Open main menu

Wikipedia β

One by AOL is an advertising company that places display ads on mobile devices.

One by AOL
Industry Mobile Advertising & Monetization
Headquarters Baltimore, Maryland, USA
Area served
Key people
Tim Mahlmann (President)
Seth Demsey (CTO)
Number of employees
601 (January 23, 2014)

AOL (2015-2017)

Oath Inc. (2017- Present)

On September 3, 2015, AOL agreed to buy Millennial Media for US$238 million .[1] On October 23, 2015, AOL completed the acquisition, and changed the name to ONE by AOL. [2]

The company is based in Baltimore, with offices in Boston, London, Singapore, New York City and San Francisco.


Millennial Media was founded in May 2006 by Paul Palmieri and Chris Brandenburg.[3][4] On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett.[5]

Millennial Media has acquired several companies, including TapMetrics in 2010,[6] Condaptive in 2011,[7] Jumptap in 2013,[8] and Nexage in 2014.

Beginning in March 2009, Millennial Media has provided regular research reports.[9][10][11] Millennial Media has won several awards.[12][13][14][15][16]


Millennial Media received $64.8M in funding between 2007 and 2011.[17][18][19]

In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock,[20] and the company was first listed in March 2012.[20]

When Millennial Media went public, it was noted that "The company has never been profitable since its inception in 2006, and warns that it may not ever be."[21] In the second quarter of 2014, Millennial Media's stock lost more than one-fourth of its value, finishing the quarter in the bottom 2% of NYSE-listed stocks.[22] In July, 2014, several analysts downgraded their ratings of the company's stock.[23][24][25] In 2014, former Yahoo and Google executive Michael Barrett was appointed Millennial Media's new CEO.[26]


  1. ^ "AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads". TechCrunch. 
  2. ^ "AOL Completes Acquisition of Millennial Media". Nasdaq. 
  3. ^ Edit Staff. "Mobile Ad Firm Millennial Media Gets $16 Million Funding". 
  4. ^ "CTO Chris Brandenburg to leave Millennial Media post-Metaresolver acquisition". 
  5. ^ "Michael Barrett Is New CEO At Millennial Media, Palmieri Leaves". AdExchanger. 
  6. ^ "Mobile ad network Millennial Media acquires analytics firm TapMetrics - VentureBeat - Deals - by Devindra Hardawar". 
  7. ^ Leena Rao. "Millennial Media Acquires Mobile Data Startup Condaptive". TechCrunch. AOL. 
  8. ^ "Millennial Media Signs Definitive Agreement to Acquire Jumptap" (Press Release). The Wall Street Journal. August 13, 2013. 
  9. ^ "Millennial Media's Mobile Mix: Android leads smartphone impressions". Fortune. 
  10. ^ Leena Rao. "Millennial: Android Mobile Ad Impressions Up 48 Percent, iOS Remains Flat". TechCrunch. AOL. 
  11. ^ "When It Comes to Mobile Advertising, iPhone Still the Biggest Target". AllThingsD. 
  12. ^
  13. ^ "Millennial Media - Baltimore, MD". 
  14. ^ "2012 Best Places To Work". 
  15. ^
  16. ^ "2011: Marketing Awards Category Honorees". The American Business Awards. 
  17. ^ "PE HUB » Millennial Media Raises Series A". PE HUB. 
  18. ^ "Millennial Media scores $15 million in Series B". FierceMobileIT. 
  19. ^ "Mobile Ad Network Millennial Media Raises $27.5 Million to Fight Apple and Google". AllThingsD. 
  20. ^ a b Leena Rao. "Mobile Ad Network Millennial Media Prices IPO At $13 Per Share". TechCrunch. AOL. 
  21. ^ "IPO OUTLOOK: 9 IPOs Led By Annie's Mac 'N Cheese, Tech Firm Millennial Polycom PLCM". 
  22. ^ "Millennial Media continues downtrend, now tumbles 27.8% in second quarter ending". BuySellSignals: 1. 30 June 2014. 
  23. ^ Pearson, Nolan. "Millennial Media Downgraded to "Equal Weight" at Citigroup Inc. (MM)". WKRB. Retrieved 18 July 2014. 
  24. ^ "UPDATE: Evercore Group Downgrades Millennial Media On Approaching Headwinds". Benzinga. 
  25. ^ "UPDATE: Evercore Group Downgrades Millennial Media On Approaching Headwinds". Benzinga. 
  26. ^ "Millennial Media announced today the appointment of Michael Barrett as CEO"