Memorex
Brand
Industry consumer electronics
Founded 1961
Founder Laurence L. Spitters
Parent Digital Products International
Website memorex-ce.com

Memorex is a consumer electronics brand specializing in disk recordable media for CD and DVD drives, flash memory, computer accessories and other electronics. It began as a computer tape producer and expanded to become a major IBM plug compatible peripheral supplier. It was broken up and ceased to exist after the 1990s other than as a brand.

Contents

History and evolutionEdit

 
MRX V brand Memorex magnetic tape

Established in 1961 in Silicon Valley, Memorex started by selling computer tapes, then added other media such as disk packs. The company then expanded into disk drives and other peripheral equipment for IBM mainframes. During the 1970s and into the early 1980s Memorex was worldwide one of the largest independent suppliers of disk drives and communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers.

 
Memorex brand Mini-Disc

Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. In the commercials she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" This would become the company slogan which was used in a series of advertisements released through 1970s and 1980s.

In 1982 Memorex was bought by Burroughs. Over the next six years, Burroughs and its successor Unisys shut down, sold off or spun out the various parts of Memorex.

The computer media, communications and IBM end user sales and service organization were spun out as Memorex International. In 1988 Memorex acquired the Telex Corporation becoming Memorex Telex NV, a corporation based in the Netherlands, which survived as an entity until the middle 1990s.[1] The company evolved into a provider of information technology solutions including the distribution and integration of data network and storage products and the provision of related services in 18 countries worldwide. As late as 2006, several pieces existed as subsidiaries of other companies, see e.g., Memorex Telex Japan Ltd[2] a subsidiary of Kanematsu[3] or Memorex Telex (UK) Ltd. a subsidiary of EDS Global Field Services.[4]

Over time the Memorex consumer brand has been owned by Tandy, Handy Holdings, Imation and as of 2016 Digital Products International (DPI).

Today, Memorex is a brand for consumer electronics and accessories such as portable audio players, iPod accessories, flat panel TVs, Blu-ray Disc players, flash drives, CDs and DVDs.[5] These products are actually manufactured for the Memorex brand by a variety of manufacturers; for example, CD-Rs have been made by CMC Magnetics of Taiwan, Ritek of Taiwan and Moser Baer of India. Memorex storage products are sold[6] and supported[7] by PNY Technologies, while its consumer products are sold and supported by MEM-CE.[8]

TimelineEdit

  • 1961 - Memorex is founded by Laurence L. Spitters, Arnold T. Challman, Donald F. Eldridge and W Lawrence Noon with Spitters as President.[9]
  • 1962 - Memorex is one of the early independent companies to ship computer tape.
  • May 1965 - Memorex IPO's at $25 and closes at $32.
  • 1966 - Memorex is first independent company to ship a disk pack.
  • Jun 1968 - Memorex is first to ship an IBM-plug-compatible disk drive
  • 1970 - Memorex ships 1270 Communications Controller
  • 1971 - With CBS Memorex forms CMX Systems, a company formed to design videotape editing systems
  • Sep 1971 - Memorex launches its consumer tape business
  • 1972 - Memorex launches its "Is it live, or is it Memorex?" campaign
  • Apr 1981 - Burroughs acquires Memorex
  • Apr 1982 - Burroughs sells Memorex consumer brand to Tandy
  • May 1985 - Burroughs exits OEM disk drive business, selling sales and service to Toshiba
  • Sep 1986 - Burroughs acquires Sperry and renames itself as Unisys
  • Dec 1986 - Unisys spins off Memorex Media, Telecommunications and International businesses as Memorex International NV.
  • Jan 1988 - Memorex-Telex merger[10]
  • Dec 1988 - Unisys mainly shuts down large disk business and spins off service and repair as Sequel.
  • Nov 1993 - Tandy sells Memorex consumer brand to Hanny Holdings of Hong Kong [11]
  • Oct 1996 - The U.S. operations of Memorex Telex NV filed for bankruptcy and with court approval were sold November 1, 1996.[12]
  • Jan 2006 - Imation acquires Memorex brand[13]
  • Jan 2016 - Imation closed on the sale of its Memorex trademark and two associated trademark licenses to DPI Inc., a St. Louis-based branded consumer electronics company for $9.4 million.[14]


ReferencesEdit

External linksEdit