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Maytime in Mayfair is a 1949 British musical comedy film directed by Herbert Wilcox and starring Anna Neagle, Michael Wilding, Nicholas Phipps, and Tom Walls.[2] It was a follow up to Spring in Park Lane.[3]

Maytime in Mayfair
"Maytime in Mayfair".jpg
Directed byHerbert Wilcox
Produced byAnna Neagle
Herbert Wilcox
Written byNicholas Phipps
StarringAnna Neagle
Michael Wilding
Music byRobert Farnon
CinematographyMutz Greenbaum (as Max Greene)
Production
company
Distributed byBritish Lion Films
Release date
15 August 1949
Running time
94 minutes
CountryUnited Kingdom
LanguageEnglish
Box office£268,984 (UK)[1]

The film was one of the most popular movies at the British box office in 1949.[4][5]

Contents

PlotEdit

Debonair Michael Gore-Brown inherits a dress shop and becomes romantically involved with its manager, Eileen Grahame. But when a rival shop across the street always seems to get the new fashions first, some investigation is required.[6]

CastEdit

Costume DesignEdit

ProductionEdit

The film marked the fourth teaming of Anna Neagle and Michael Wilding.[7]

After the film started shooting Tom Walls called Wilcox asking for a role. Wilcox put in a part of a policeman for the actor.[8] Filming took place in January through to March 1949.[9] Four lines of clothing were designed specifically for the film.[10][11]

SoundtrackEdit

  • Maytime in Mayfair

Music by Harry Parr Davies
Lyrics by Harold Purcell

Written by Gabriel Ruiz and Ricardo Lopez
English Lyrics by Sunny Skylar

  • Do I Love You?

Written by Bruno Bidoli, David Heneker and Don Pelosi

  • I'm Not Going Home

Written by Kermit Goell and Fred Prisker

  • The Moment I Saw You

Music by Manning Sherwin
Lyrics by Harold Purcell

ReceptionEdit

Box OfficeEdit

The film was hugely popular in Britain. The Motion Picture Herald said it was the third most watched film of the year after The Third Man and Johnny Belinda and more than Scott of the Antarctic, Paleface, Easter Parade, Blue Lagoon, Red River, The Secret Life of Walter Mitty and The Hasty Heart. Neagle and Wilding were voted the most popular stars of the year in Britain.[12]

However even by December 1949 it had not recouped its cost.[13]

Critical receptionEdit

The New York Times called the film "nauseously Technicolored flimflam";[14] while TV Guide noted "The plot is about as simple as they come, but it's told so nicely that you can't help but be charmed. Wilding and Neagle are a sort of British Astaire and Rogers, playing well off each other in this lighthearted romp. The beautiful fashion designs, as well as glorious set decor, are well captured in the Technicolor photography."[15]

ReferencesEdit

  1. ^ Vincent Porter, 'The Robert Clark Account', Historical Journal of Film, Radio and Television, Vol 20 No 4, 2000 p489
  2. ^ BFI Database entry
  3. ^ MAYTIME IN MAYFAIR Monthly Film Bulletin; London Vol. 16, Iss. 181, (Jan 1, 1949): 115.
  4. ^ "TOPS AT HOME". The Courier-Mail. Brisbane: National Library of Australia. 31 December 1949. p. 4. Retrieved 24 April 2012.
  5. ^ Thumim, Janet. "The popular cash and culture in the postwar British cinema industry". Screen. Vol. 32 no. 3. p. 258.
  6. ^ "Maytime in Mayfair | Film review and movie reviews". Radio Times. 8 April 2013. Retrieved 20 June 2014.
  7. ^ "THE STARRY WAY". The Courier-mail (3729). Queensland, Australia. 6 November 1948. p. 2. Retrieved 20 May 2019 – via National Library of Australia.
  8. ^ "News from the studios". The Australian Women's Weekly. 16, (32). Australia, Australia. 15 January 1949. p. 31. Retrieved 20 May 2019 – via National Library of Australia.
  9. ^ "U.K. movie producers wait for Govt, move". The Sun (12, 187). New South Wales, Australia. 17 February 1949. p. 25 (LATE FINAL EXTRA). Retrieved 20 May 2019 – via National Library of Australia.
  10. ^ "LONDON FASHION IN A FILM". The Sunday Herald (Sydney) (15). New South Wales, Australia. 1 May 1949. p. 6 (Magazine Section). Retrieved 20 May 2019 – via National Library of Australia.
  11. ^ "Parade of model gowns in new film". The Sun (2404). New South Wales, Australia. 8 May 1949. p. 5 (COLOR MAGAZINE). Retrieved 20 May 2019 – via National Library of Australia.
  12. ^ "BRITISH STUDIOS PLAN 44 FILMS". Newcastle Morning Herald And Miners' Advocate (22, 854). New South Wales, Australia. 31 December 1949. p. 3. Retrieved 20 May 2019 – via National Library of Australia.
  13. ^ FILM PRODUCERS' HEAVY LOSS: A Shareholder's Questions The Manchester Guardian 31 Dec 1949: 3.
  14. ^ Crowther, Bosley (23 April 1952). "Movie Review – Maytime in Mayfair – THE SCREEN IN REVIEW". NYTimes.com. Retrieved 20 June 2014.
  15. ^ "Maytime In Mayfair Review". Movies.tvguide.com. Retrieved 20 June 2014.

External linksEdit