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Max Miedinger (24 December 1910 in Zurich, Switzerland – 8 March 1980, Zurich, Switzerland) was a Swiss typeface designer. He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
At age sixteen Max became an apprentice typesetter for Jacques Bollmann at a book printing office in Zurich. After four years as an apprentice, Miedinger enrolled in the School of Arts and Crafts.
At 26 he went to work as a typographer in the advertising department of Globus, a renowned chain of department stores. After ten years at Globus, Miedinger gained employment with Haas Type Foundry as a representative. In 1954, he created his first typeface design for Haas, Pro Arte, a condensed slab serif.
In 1956 Miedinger became a freelance graphic designer. Shortly after he collaborated with Edouard Hoffmann at Haas on the typeface Neue Haas Grotesk, which would later be called Helvetica.
- Max Miedinger, Font Designer of Helvetica
- Max Miedinger, the man
- Max Miedinger, History of the typeface
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