Mary Brown's

Mary Brown's Chicken, also known as Mary Brown's, is a Canadian fast food restaurant with approximately 200 locations coast-to-coast across Canada. The chain specializes in fried chicken and fried plant-based chicken substitute dinners, including sandwiches and tenders with appropriate side dishes, and national specialties such as poutine.

Mary Brown's Chicken
TypePrivate
IndustryCasual dining
Fast Food
Founded1969; 53 years ago (1969)
FoundersPat Tarrant
Cyril Fleming
HeadquartersMarkham, Ontario
Number of locations
Approx. 200
Key people
Gregory Roberts (CEO)
Number of employees
Approx. 3,100
Websitehttp://www.marybrowns.com
Mary Brown's headquarters in Markham

HistoryEdit

In 1969, Pat Tarrant and Cyril Fleming purchased rights to open up the first Canadian Golden Skillet fried chicken franchise (originally from Richmond, Virginia) in Newfoundland.[1] The first location was located in St. John's Avalon Mall, however, Tarrant and Fleming were forced to rename the establishment because of legal reasons. They eventually decided to name it Mary Brown's Virginia Fried Chicken, after Mary Brown Guthrie (1909–1955),[2] the wife of Golden Skillet owner and founder Clifton W. Guthrie.[3][4] According to the company, Mary Brown, who was from Petersburg, Virginia,[2] was the creator of the chain's proprietary recipe for American Southern-fried chicken, which was sold to Tarrant and Fleming in 1969.[5]

By 1972, Mary Brown's had grown beyond the island of Newfoundland, opening locations in Oshawa and Mississauga in the Greater Toronto Area. From there, the chain expanded west to Alberta, throughout the remaining Maritime Provinces, then to Manitoba and Saskatchewan. More recently, Mary Brown's has opened several locations in British Columbia, and a store in Yellowknife, Northwest Territories. The brand continues to grow coast-to-coast across Canada.[6]

Key executivesEdit

The owner and CEO of Mary Brown's is Gregory Roberts of PI Enterprises Group, an entrepreneur and chartered accountant from Triton, Newfoundland and Labrador. Roberts acquired the brand in 2007 and since that time, has grown the chain from about 67 stores to its current count of approximately 200 stores.

The president and COO of Mary Brown's is Hadi Chahin, a 20-year plus executive of the food services industry.[7] Prior to joining Mary Brown's, Chahin was the vice president of operations for Chartwells, a division of Compass Group Canada. He also held leadership roles with Sodexo Canada, Prime Restaurants and White Lodging Services. Chahin has undertaken a national rebrand, as well launching the brand in new channels and expanding in existing markets.

MarketingEdit

Mary Brown's uses the slogans "Made Fresh from Scratch" and "100% Canadian" in their materials. "Crave Delicious" has become the brand's overriding tagline since mid-2019.[8]

"Made Fresh from Scratch" is a reflection of the brand's preparation methods, focusing on fresh rather than frozen chicken and farm fresh potatoes. Menu items are prepared and cooked by hand in each location, always in small batches to ensure peak flavour and juiciness. Mary Brown's frequently uses the word "handcrafted" to express how they prepare their food.[9]

"Truly Canadian" was adopted as a slogan in 2017 to reflect the brand's heritage as a Newfoundland-founded, Canadian-owned business. Company materials note that the company is family-owned and operated by Canadians, and sells Canada Grade A chicken raised by Canadian farmers.[10]

Mary Brown's original logo was developed in the 1970s and drastically updated in 2000.[11] In late 2017, the logo underwent a refresh as part of a more complete rebranding.

In April 2020, in the midst of the COVID-19 pandemic, Mary Brown's sponsored the temporary removal of all paywalls from Postmedia Network newspaper websites for the month.[12]

In October 2021, Mary Brown’s acquired the naming rights to the Mile One Centre in St. John's, in a 10-year deal worth 1.5 million dollars. These changes took effect on November 5, 2021.[13][14]

Franchises and corporate storesEdit

Mary Brown's has about 20 corporate stores. The balance of its stores, about 180, are franchised and located throughout Canada.[15]

Mary Brown's has been a member of the Canadian Franchise Association for over 35 years. They have been awarded the Canadian Franchisees’ Choice Award 9 years consecutively. In 2019, 2020, and 2021, Mary Brown's was named one of the Best Managed Companies in Canada by Deloitte Canada.[16]

Mary Brown's currently operates approximately 200 stores nationally.

See alsoEdit

ReferencesEdit

  1. ^ "Mary Brown's Famous Chicken & Taters, A Canadian Success Story". Profile Magazine. Modern Empire. Retrieved April 2, 2022.
  2. ^ a b "Obituaries". The Progress-Index. Petersburg, Virginia. August 3, 1955. p. 13. Retrieved April 2, 2022.
  3. ^ Belec, Bonnie (March 20, 2014). "Scratching his way to the top". St. John's, Newfoundland: The Telegram. Retrieved April 2, 2022.
  4. ^ "Obituaries". UPI. October 2, 1981. Retrieved April 2, 2022.
  5. ^ "About Us". Mary Brown's Famous Chicken & Taters. Retrieved 2022-02-23.
  6. ^ "Mary's Story". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  7. ^ "CFA Board of Directors | Canadian Franchise Association". www.cfa.ca. Retrieved 2018-01-04.
  8. ^ "Home". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  9. ^ "Made Fresh From Scratch™". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  10. ^ "A Canadian Success". Mary Brown’s Quick Serve Chicken Franchise | Across Canada. Retrieved 2018-01-04.
  11. ^ "Mary's Story". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-09.
  12. ^ "All of our content is now accessible for free". National Post. 2020-04-01. Retrieved 2020-04-01.
  13. ^ "The Biggest Mary: Chicken chain Mary Brown's buys naming rights to Mile One Centre". CBC. Retrieved Nov 15, 2021.{{cite web}}: CS1 maint: url-status (link)
  14. ^ Mary Brown's [@MaryBrowns] (2021-10-22). "In case you haven't heard.... we're kinda a big deal. 😉 t.co/sYvev24xHz" (Tweet). Archived from the original on 2021-10-22. Retrieved 2022-03-27 – via Twitter.
  15. ^ "Home". Mary Brown’s Quick Serve Chicken Franchise | Across Canada. Retrieved 2018-01-04.
  16. ^ "Home". Mary Brown’s Quick Serve Chicken Franchise | Across Canada. Retrieved 2018-01-04.