Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University.[1] His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time,[2] technology consumption,[3] moral consumption,[4] and the role of multiple stakeholders in the market creation process.[5] Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany.[6] In 2014, he was named "one of the most outstanding business school professors under 40 in the world."[7] Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.
Markus Giesler | |
|---|---|
 | |
| Born | |
| Nationality | Canadian, German |
| Education | Witten/Herdecke University |
| Occupation(s) | Author, Marketing Professor |
| Scientific career | |
| Fields | Marketing Consumer Research |
| Institutions | York University, Schulich School of Business |
| Website | www |
Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.[8] He emigrated to Canada in 2004.
Selected publications edit
- 'Consumers and Artificial Intelligence: An Experiential Perspective' with Stefano Puntoni, Rebecca Reczek Walker, and Simona Botti Journal of Marketing, forthcoming 2020.
- 'Creating a Consumable Past: How Memory Making Shapes Marketization' with Katja H. Brunk and Benjamin J. Hartmann Journal of Consumer Research, 44, April 2018, pp. 1325–1342.
- 'Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject' with Ela Veresiu Journal of Consumer Research, 45, October 2018, pp. 553–570.
- 'A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research' with Craig J. Thompson Journal of Consumer Research, 43, December 2016, pp. 497–508.
- 'Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity' with Ela Veresiu, Journal of Consumer Research, 41, October 2014, pp. 849–867.
- 'Discursivity, Difference, and Disruption: Genealogical Reflections on the CCT Heteroglossia' with Eric Arnould and Craig Thompson, Marketing Theory, 13, June 2013, pp. 149–174.
- 'How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic', Journal of Marketing, 76, November 2012, pp. 55–68.
- 'Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict', with Marius Luedicke and Craig Thompson, Journal of Consumer Research, 36, April 2010, pp. 1016–1032.
- 'Conflict and Compromise: Drama in Marketplace Evolution', Journal of Consumer Research, 34, April 2008, pp. 739–753.
- 'Consumer Gift Systems', Journal of Consumer Research, 33, September 2006, pp. 283–290.
References edit
- ^ York University. "Faculty Profile Markus Giesler, Ph.D." York University.
- ^ Shaw, Hollie. "Botox overcomes 'frozen face' stereotype". National Post.
- ^ Kahney, Leander. "My iPod, My Self". Wired Magazine.
- ^ Walker, Rob. "Hummer Love". New York Times Magazine.
- ^ Schulich School of Business. "Biography Markus Giesler". Schulich School of Business Faculty Pages.
{{cite web}}:|author=has generic name (help) - ^ Harris, Rebecca. "How Sociology Trumps Economics in Marketing". Marketing Magazine.
- ^ Everitt, Lauren. "The 40 most outstanding B-School Profs Under 40 In The World". Poets & Quants.
- ^ Mohr, Christoph. "Akademischer Jungstar". Karriere.