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Marketing Science is a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2009 impact factor of 2.194, ranking it 20th out of 87 journals in the category "Business".[1]


  1. ^ "Journals Ranked by Impact: Business". 2010 Journal Citation Reports. Web of Science (Social Sciences ed.). Thomson Reuters. 2015.

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