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Mark Manson (born March 9, 1984) is an American self-help author, blogger and entrepreneur.[1] He is the author of the website and two books, The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, and Models: Attract Women through Honesty. He is also the CEO and founder of Infinity Squared Media LLC.[2]

Mark Manson
Mark Manson in early 2016
Born (1984-03-09) March 9, 1984 (age 34)
Austin, Texas, U.S.
Residence Manhattan, New York
Nationality American
Citizenship American
Occupation Writer
Notable work The Subtle Art of Not Giving a F*ck
Fernanda Neute (m. 2016)



Mark Manson is from Austin, Texas, in the United States.[3] He moved to Boston, Massachusetts, to study and graduated from Boston University with a degree in finance in 2007.[4]

Mark Manson started his first blog in 2009 as a marketing channel for his dating advice business[1] and later shifted to blogging full-time as a digital nomad.[3]

Career as a bloggerEdit

Mark Manson's website,, hosts a popular blog written by Manson that garnered 400,000 monthly visitors in 2014[1] and had grown to 2 million monthly visitors by 2016.[3] He writes about topics related to culture, dating and relationships, life choices, and psychology, and states that he writes 'personal development advice that doesn't suck.'[5]

Mark Manson's articles have been published and quoted in CNN,[6] BBC News,[7] Business Insider,[8] Yahoo! News, The Sydney Morning Herald,[1] Time,[9] Vox,[10] The Huffington Post,[11] and others.

In her book, Big Magic: Creative Living Beyond Fear, author Elizabeth Gilbert cites Mark Manson's blog, stating, "I recently read a fabulous blog by a writer named Mark Manson, who said that the secret to finding your purpose in life is to answer this question in total honesty: 'What's your favorite flavor of shit sandwich?'"[12]


Manson acknowledges that he has "a potty mouth," and in an online article summarizes his response to those who object to coarse language as being both unnecessary and needlessly offensive by saying, "Fuck you."[13]



Mark Manson's first book, Models: Attract Women through Honesty, was self-published in 2011 and by 2014 it had sold over 15,000 copies.[1] The book teaches men how to attract women through honest communication and creating a lifestyle that's in line with one's values,[14] standing in contrast to many popular ideas in the pickup artist community that have been labeled as deceptive and dishonest.[15]

The Subtle Art of Not Giving a F*ckEdit

Mark Manson's second book, The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, was published under the imprint of HarperOne, a division of HarperCollins Publishers, and was released on September 13, 2016.[16]

The book is a reaction to the self-help industry and what Manson saw as a culture of mindless positivity that isn't practical or helpful for most people.[17] Manson uses many of his own personal experiences to illustrate how life's struggles often give it more meaning, which, he argues, is a better approach than constantly trying to be happy.[18]

Manson's approach and writing style have been categorized by some as contrarian to the general self-help industry, using blunt honesty and profanity to illustrate his ideas.[18][19]

It first appeared on the New York Times Bestseller List at #6 for the category of How-to and Miscellaneous for the week of October 2, 2016.[20]. It also appeared on the Washington Post's Bestseller List at #9 in the Non-fiction/General category for the week of September 25, 2016,[21] and on the Toronto Star List at #1 in the Self-Improvement category on September 23, 2016.[22] In 2017, it was a featured best seller on Barnes & Noble[23], the #4 best-selling book on[24], and the #9 best-selling book in Canada.[25]


  • The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life (2016) ISBN 0062457713
  • Models: How To Attract Women Through Honesty (2011) ISBN 978-1-4637-5035-0


  1. ^ a b c d e Schwabel, Dan. "Mark Manson: The Accidental Self-Help Entrepreneur". Forbes. Retrieved October 6, 2016.
  2. ^ Schwabel, Dan. "Mark Manson: Why Personal Relationships Are More Important Than Career Goals". Forbes. Retrieved October 6, 2016.
  3. ^ a b c Vongkiatkajorn, Kanyakrit. "Stop Trying to Feel Awesome All the Time, Says Millennial Whisperer". Mother Jones. Retrieved October 6, 2016.
  4. ^ Park, Michael. "Case Study: How Mark Manson Makes Money". Career Hack. Retrieved October 6, 2016.
  5. ^ "About Mark Manson". Retrieved October 6, 2016.
  6. ^ "CNN Travel Author Page: Mark Manson". CNN. Retrieved October 6, 2016.
  7. ^ Saragosa, Manuela. "How to be mediocre and be happy with yourself". BBC News. Retrieved October 6, 2016.
  8. ^ "Business Insider". Business Insider. Retrieved October 6, 2016.
  9. ^ "Time Magazine Author Page: Mark Manson". TIME. Retrieved October 6, 2016.
  10. ^ "Vox Author Page: Mark Manson". Vox. Retrieved October 6, 2016.
  11. ^ "Huffington Post Author Page: Mark Manson". Huffington Post. Retrieved October 6, 2016.
  12. ^ Gilbert, Elizabeth (September 22, 2015). Big Magic: Creative Living Beyond Fear. Riverhead Books. pp. 150–151. ISBN 1594634718.
  13. ^
  14. ^ "Mark Manson Books: Models". Retrieved October 6, 2016.
  15. ^ Sidell, Holly. "My Interview With a Professional Pick Up Artist (and Why Some Men Can't Make It Past the 'Chase')". Huffington Post. Retrieved October 6, 2016.
  16. ^ "The Subtle Art of Not Giving a F*ck". HarperCollins Publishers. Retrieved October 6, 2016.
  17. ^ Franklyn, Tree. "The Subtle Art of Not Giving a F*ck – A Book Review". Huffington Post. Retrieved October 6, 2016.
  18. ^ a b Pushkar, Katherine. "The last f—king self-help book you'll ever buy". NY Daily News. Retrieved October 6, 2016.
  19. ^ Rivera, Erica. "Interview: Mark Manson on "The Subtle Art of Not Giving A F*ck"". Crave. Retrieved October 6, 2016.
  20. ^ "The New York Times Best Seller List: Advice, How-to and Miscellaneous. Week of Oct 3, 2016". New York Times. Retrieved October 6, 2016.
  21. ^ "The Washington Post Best Seller List. Week of September 25, 2016". Washington Post. Retrieved October 6, 2016.
  22. ^ "Toronto Star Bestsellers". Toronto Star. Retrieved October 6, 2016.
  23. ^ "Fast Company: Barnes & Noble's best-selling books of 2017 are just so 2017". Retrieved February 19, 2018.
  24. ^ "Amazon Best Sellers of 2017". Retrieved February 19, 2018.
  25. ^ "Here are the bestselling books in Canada of 2017". Retrieved February 19, 2018.

External linksEdit