American Family Insurance Amphitheater
Breathe Carolina performing at the amphitheater (c.2012)
|Former names||Marcus Amphitheater (1987-2017)|
|Address||200 N Harbor Dr|
Milwaukee, WI 53202-5901
|Location||Henry Maier Festival Park|
The American Family Insurance Amphitheater (formerly known as the Marcus Amphitheater) is an amphitheater on the south end of the Henry Maier Festival Park (also known locally as the Summerfest grounds) in Milwaukee, Wisconsin. The amphitheater was built after an extremely overcrowded Huey Lewis and the News concert in 1984, which drew 30,000 fans to a space suited for 15,000 . The amphitheatre has a capacity of 23,000 (9,200 seats under pavilion, 7,000 reserved seats on lawn and 6,800 general admission seats). It was completed in 1987, with the principal contribution from the Marcus Corporation.
The amphitheater plays host to a variety of concerts and events during the spring, summer and fall.
It is also the venue for headlining acts performing at Summerfest.
The Amphitheater is undergoing a two-phase renovation and expansion project to upgrade and improve facilities that that will include a new seating bowl, expanded concourses, new video screens and new food and beverage areas. The project is scheduled to continue through the year 2020.