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Artists on the label included Alvin Stardust, Stevenson's Rocket, Matchbox, Adrian Baker, Silver Convention, Guys 'n' Dolls, Darts, Kissing the Pink, Bad Manners, David D'Or, Blue Zoo and Chris Rea, who all achieved success during the 1970s and 1980s. Successful 1990s band D:Ream were signed to a later incarnation of the label.
Music management expert Kim Glover began her music career working for Michael Levy in the radio promotions department, and eventually ended up as Head of TV and Radio for Magnet, creating campaigns for all the artists signed to the label. Pete Waterman also worked for the label during the mid-1970s, as his first break in the recording business.