Maggie & Bianca: Fashion Friends

Maggie & Bianca: Fashion Friends is an Italian live-action sitcom which premiered on Rai Gulp on August 29, 2016. The series was created by Iginio Straffi.[3] It focuses on two roommates at the Fashion Academy of Milan: Maggie (Emanuela Rei), an American girl on a scholarship in Italy, and Bianca (Giorgia Boni), the daughter of an Italian fashion entrepreneur.

Maggie & Bianca: Fashion Friends
Maggie & Bianca logo
Created byIginio Straffi
Written byMarco Rossi
Theme music composerMaurizio D'Aniello
Country of originItaly
Original languageItalian
No. of seasons3
No. of episodes78
Executive producers
  • Joanne Lee
  • Denise Bracci
  • Mario Anniballi
  • Annita Romanelli
Camera setupSingle-camera
Running time24 mins
Production companiesRainbow S.p.A.
Nickelodeon[1] (pilot)
Original release
NetworkRai Gulp
Netflix (worldwide)[2]
ReleaseAugust 29, 2016 (2016-08-29) –
December 2, 2017 (2017-12-02)

The series was originally developed as a 2011 television pilot starring the Californian musical duo Kalina and Kiana, titled "My American Friend."[1] The pilot was co-produced by Rainbow SpA and Nickelodeon,[4] which are both part of Viacom. Two Italian actresses, Emanuela Rei and Giorgia Boni, were recast as the two leads after the pilot was greenlit for a full series. As requested by RAI,[5] the series was first performed in Italian and later dubbed into other languages. Three seasons of Maggie & Bianca were filmed at Cinecittà Studios in Rome.[6]



Maggie is an eccentric American girl from Portland who wins a scholarship to the Fashion Academy of Milan, a prestigious fashion school, on her sixteenth birthday. Bianca is the stylish and chic daughter of a powerful Italian fashion mogul. Bianca likes to sing but doesn't seem too motivated to join a band. The two girls meet and are thrown together as roommates at the Fashion Academy, but they get off to a rocky start as they have very different personalities and conflicting points of view. Over time, they come to understand one another. Together with three of their classmates, they form a band called the MoodBoards in order to pursue their musical dreams, while simultaneously continuing their study of fashion at the Academy. At the end of the first season, Maggie and Bianca discover that they are half-sisters, with the same father but different mothers.[7][8] In the second season, Maggie's mother, who is a songwriter, comes to the Academy to teach, while members of the MoodBoards' rival band, CoolGhost, attend the Academy as new students.


  • Emanuela Rei as Maggie
  • Giorgia Boni as Bianca
  • Sergio Ruggeri as Jacques
  • Luca Murphy as Quinn
  • Federica Corti as Nausica
  • Federico Pedroni as Leonardo (season 1)
  • Tiffany Zhou as Yuki (seasons 1–2)
  • Sergio Melone as Eduard
  • Simone Lijoi as Professor Ferrari (season 1)
  • Elia Nichols as Professor Tucker
  • Alvaro Gradella as Headmaster Maffei
  • Walter Leonardi as Uncle Max
  • Clelia Piscitello as Dolores (seasons 1–2)
  • Jody Cecchetto as Andrew (recurring, season 1; main, season 2)
  • Paolo Fantoni as Felipe (recurring, season 1; main, seasons 2–3)
  • Simona Di Bella as Susan (recurring, season 1; main, season 2)
  • Giovanni Bussi as Professor Falques (seasons 2–3)
  • Paolo Romano as Alberto (recurring, season 1; main, seasons 2–3)
  • Greta Bellusci as Rachel (guest, season 1; main, seasons 2–3)
  • Maria Luisa De Crescenzo as Eloise (season 3)



Season 1 (2016)

No. in
TitleOriginal air date
11"A Dream Come True"August 29, 2016 (2016-08-29)
22"Places to Call My Own"August 30, 2016 (2016-08-30)
33"A Start to Classes"August 31, 2016 (2016-08-31)
44"Fashion Photography"September 1, 2016 (2016-09-01)
55"The Most Beautiful Day"September 2, 2016 (2016-09-02)
66"Keep Your Lucky Charm"September 3, 2016 (2016-09-03)
77"Model for a Day"September 4, 2016 (2016-09-04)
88"No Escape from Love"September 5, 2016 (2016-09-05)
99"A Mile in Her Shoes"September 6, 2016 (2016-09-06)
1010"Shock! Extortion!"September 7, 2016 (2016-09-07)
1111"Raiders of the Lost Exam"September 8, 2016 (2016-09-08)
1212"The Phantom of the Academy"September 9, 2016 (2016-09-09)
1313"A Perfect Concert"September 10, 2016 (2016-09-10)
1414"History Repeats Itself"September 22, 2016 (2016-09-22)
1515"Miss Venice"September 23, 2016 (2016-09-23)
1616"Our School Anniversary"September 23, 2016 (2016-09-23)
1717"A Matter of Style"September 24, 2016 (2016-09-24)
1818"Election Trouble"September 24, 2016 (2016-09-24)
1919"The One I Trust"September 25, 2016 (2016-09-25)
2020"No Mask, No Party"September 25, 2016 (2016-09-25)
2121"Never Mention "CoolGhost""September 26, 2016 (2016-09-26)
2222"Our First Challenge"September 26, 2016 (2016-09-26)
2323"Facing Semifinals"September 27, 2016 (2016-09-27)
2424"Do the Right Thing"September 27, 2016 (2016-09-27)
2525"The Great Lockart"September 28, 2016 (2016-09-28)
2626"Year-end Fashion Show"September 28, 2016 (2016-09-28)

Season 2 (2017)

No. in
TitleOriginal air date
271"A Nightmarish Start"January 11, 2017 (2017-01-11)
282"Fashion Bloggers Community"January 11, 2017 (2017-01-11)
293"Polar Opposites"January 12, 2017 (2017-01-12)
304"Something Go.Zy."January 12, 2017 (2017-01-12)
315"Hidden Talent"January 13, 2017 (2017-01-13)
326"At Loggerheads!"January 13, 2017 (2017-01-13)
337"Each One Has His Story"January 14, 2017 (2017-01-14)
348"Knights and Princesses"January 14, 2017 (2017-01-14)
359"The Back of the Book"January 15, 2017 (2017-01-15)
3610"Superpowers"January 15, 2017 (2017-01-15)
3711"Friendship Mission"January 16, 2017 (2017-01-16)
3812"A Matter of Details"January 16, 2017 (2017-01-16)
3913"Grand Gala"January 17, 2017 (2017-01-17)
4014"Leave Your Troubles"February 12, 2017 (2017-02-12)
4115"Where Is Bianca?"February 13, 2017 (2017-02-13)
4216"Reality"February 13, 2017 (2017-02-13)
4317"Strangers at School"February 14, 2017 (2017-02-14)
4418"About the Future"February 14, 2017 (2017-02-14)
4519"#staypositive"February 15, 2017 (2017-02-15)
4620"Mom's Coming!"February 15, 2017 (2017-02-15)
4721"Creative Chaos"February 16, 2017 (2017-02-16)
4822"No Trick, No Illusion"February 16, 2017 (2017-02-16)
4923"The Worst Is the New Best"February 17, 2017 (2017-02-17)
5024"Try Again, Maggie!"February 17, 2017 (2017-02-17)
5125"A Weird Family"February 18, 2017 (2017-02-18)
5226"The Musical"February 18, 2017 (2017-02-18)

Season 3 (2017)


A third season aired in Italy between September 18 and December 2, 2017, and consisted of 26 episodes. The third season has not yet been released internationally on Netflix.



In September 2011, Rainbow and Nickelodeon (both part of Viacom) began filming a pilot episode for a new project in Tolentino, Marche.[1] The pilot's working title was My American Friend and it starred Kiana and Kalina Campion, two singers from Los Angeles.[1] According to a press tagline, it was meant to show "Italy seen through the eyes of two American teenagers".[4] Filming continued in Milan and Rome,[1] and in 2012, a 26-episode season of My American Friend was listed on Rainbow's content slate.[9] Three years passed before production on a first season started. According to creator Iginio Straffi, his collaborators "had to throw away many scripts until they finally found the right key with a new formula."[5] Kalina and Kiana Campion called the development process "extremely slow."[10]

In July 2015, a full series was announced, with the Campions and Nickelodeon's American studio still attached to the project.[4] Kalina and Kiana Campion decided to pass on the lead roles shortly before production started,[10] and the American studio was no longer needed. The Campions would later return to write songs and make guest appearances for the completed series,[10] but Italian actresses Emanuela Rei and Giorgia Boni were recast as the two lead characters. Rei and Boni were chosen out of around 400 auditions.[11] At the request of RAI, which broadcast the show in Italy, the show was originally performed in Italian.[5] Filming for the first season began in September 2015 at Cinecittà Studios in Rome,[6] still under the working title My American Friend.[12]

In April 2016, the show's new title, Maggie & Bianca: Fashion Friends, was revealed.[13] The first season was screened at the Giffoni Film Festival in July 2016[14] and premiered on Rai Gulp on August 29, 2016. Filming on a third season of the series took place during summer 2017,[15] and premiered in mid-September on Rai Gulp in Italy.[16][17]



Maggie & Bianca Fashion Friends was originally televised on Rai Gulp in Italy, where the first season aired from August 29[18] to September 28, 2016. The second season aired in Italy between January 11[19] and February 18, 2017, with the third season following between September 18 and December 2, 2017.

The series was broadcast throughout Europe, including in Greece[20] and Portugal.[21] Worldwide, the series' first two seasons were made available on Netflix,[2] including in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand. The first season was released on Netflix on March 31, 2017, with the second season released on April 30, 2018.


  1. ^ a b c d e "La Rainbow sceglie Tolentino per il promo di un nuovo telefilm". Cronache Maceratesi (in Italian). 30 September 2011.
  2. ^ a b Jeremy Dickson (13 October 2016). "Netflix snaps up Rainbow's Maggie & Bianca". Kidscreen. Retrieved 2017-09-06.
  3. ^ Elizabeth Foster (22 August 2016). "Rainbow sets launch, toy plans for Maggie & Bianca". Kidscreen. Retrieved 2016-09-15.
  4. ^ a b c "Rainbow, oltre Winx, 1/a serie con attori". Agenzia Nazionale Stampa Associata (in Italian). 19 July 2015.
  5. ^ a b c Alice Zampa (3 January 2016). "Animazione: Perché l'Italia resta indietro? Ce lo racconta Iginio Straffi". (in Italian). Archived from the original on 6 August 2017.
  6. ^ a b Lilli Garrone (12 May 2016). "Cinecittà, gli studios in funzione Papà delle Winx e fiction sulla moda". Corriere della Sera (in Italian).
  7. ^ Sara Alessi (23 August 2016). "Maggie & Bianca: Fashion Friends Series Set for Global Debut". TVKIDS.WS. WSN Inc. Retrieved 2016-09-15.
  8. ^ Maggie & Bianca Fashion Friends | Trailer. Maggie & Bianca Fashion Friends English. 24 June 2016. Retrieved 2016-09-15 – via YouTube.
  9. ^ "TV Kids Distributors Guide 2012". World Screen. 12 September 2012.
  10. ^ a b c "to Rocky's Revival…to K&K (Biography)". Kalina and Kiana.
  11. ^ Mattia Buonocore (16 May 2016). "Iginio Straffi: Per la serie 'Maggie e Bianca' abbiamo speso almeno 500 mila euro in piu' per avere quella protagonista". (in Italian).
  12. ^ Patrick Callan (27 January 2016). "Rainbow names master toy licensee for My American Friend". Kidscreen.
  13. ^ Patrick Callan (4 April 2016). "Rainbow's new live-action series inks book deal". Kidscreen.
  14. ^ "Rainbow al Giffoni Film Festival Con "Maggie & Bianca Fashion Friends" e "Regal Academy"" (in Italian). Giffoni Film Festival. 19 July 2016.
  15. ^ Irene Rosignoli (7 August 2017). "Maggie & Bianca Fashion Friends, i trailer dei due episodi speciali della serie" [Maggie & Bianca Fashion Friends, the trailer for two special episodes of the series]. Movie for Kids (in Italian). Retrieved 2017-09-06.
  16. ^ Carlotta De Leo (17 August 2017). "Il sogno internazionale di Maggie e Bianca fra musica, tv (e moda)" [Maggie's and Bianca's International Dream of music, TV (and fashion)]. Corriere della Sera (in Italian). Retrieved 2017-09-06.
  17. ^ Ilaria Bellantoni (28 August 2017). "Maggie & Bianca in crociera nei luoghi del Trono di Spade" [Maggie & Bianca Cruising in Game of Thrones locations]. Vogue Italia (in Italian). Retrieved 2017-09-06.
  18. ^ "Arriva 'Maggie & Bianca Fashion Friends', il live action di Straffi". Adnkronos. 26 August 2016. Retrieved 2019-10-06.
  19. ^ "Rainbow e Rai Fiction presentano Maggie & Bianca Fashion Friends Stagione 2". Licensing Magazine. 26 January 2017. Retrieved 2019-10-06.
  20. ^ Alexandra Whyte (8 August 2017). "Rainbow sends more series to Nickelodeon Greece". Kidscreen. Retrieved 2017-09-06.
  21. ^ "Maggie & Bianca: Fashion Friends". BIGGS (in European Portuguese). 16 March 2018. Retrieved 2018-03-27.