M1 Finance (commonly abbreviated as M1) is an American financial services company. Founded in 2015, the company offers a robo-advisory investment platform with brokerage accounts, digital checking accounts, and lines of credit. M1 offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, fractional-share ownership, and exchange-traded funds. It provides margin lending, automatic rebalancing services, automatic dividend reinvestment services, and cash management services including debit cards. The company receives payment for order flow.[1] The platform has over $6 billion in assets under management.[2] M1's headquarters is located in Chicago, Illinois. As of November 2021, the company had over 500,000 members.

M1 Finance
TypePrivately held company
FoundedApril 20, 2015; 7 years ago (2015-04-20)
FounderBrian Barnes
Headquarters200 N LaSalle St Ste. 800, ,
Key people
Brian Barnes (Founder, CEO)
ProductsM1 Borrow
M1 Invest
M1 Spend
ServicesCommercial banking
Stock brokerage
Wealth management
Electronic trading platform
AUM$6.0 Billion USD
Members500,000 (2021)
Number of employees
300 (2021)
ParentM1 Holdings Inc.


  1. ^ Tritsch, Shane (March 28, 2019). "A Broker for the New App Economy". Crain Communications.
  2. ^ "M1 Finance raises $150M in SoftBank-led Series E, boosts valuation to $1.45B". TechCrunch. Retrieved 2021-07-19.