M1 Finance (commonly abbreviated as M1) is an American financial services company. Founded in 2015, the company offers a robo-advisory investment platform with brokerage accounts, digital checking accounts, and lines of credit. M1 offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, fractional-share ownership, and exchange-traded funds. It provides margin lending, automatic rebalancing services, automatic dividend reinvestment services, and cash management services including debit cards. The company receives payment for order flow. The platform has over $6 billion in assets under management. M1's headquarters is located in Chicago, Illinois. As of November 2021, the company had over 500,000 members.
|Type||Privately held company|
|Founded||April 20, 2015|
|Headquarters||200 N LaSalle St Ste. 800,|
|Brian Barnes (Founder, CEO)|
|Products||M1 Borrow |
|Services||Commercial banking |
Electronic trading platform
|AUM||$6.0 Billion USD|
Number of employees
|Parent||M1 Holdings Inc.|
- Tritsch, Shane (March 28, 2019). "A Broker for the New App Economy". Crain Communications.
- "M1 Finance raises $150M in SoftBank-led Series E, boosts valuation to $1.45B". TechCrunch. Retrieved 2021-07-19.