Lucire /lˈɪər/ is a fashion magazine that originally began on the web in 1997, before branching into a monthly print edition in its home country of New Zealand in 2004, and is now published seasonally. It is the first fashion partner with the UNEP, an arrangement that began in 2003.[1] In 2018, Lucire was listed by StyleCaster as one of the "21 International Fashion Magazines That Should Be on Your Radar."[2]

Lucire (magazine) February 2007 cover.jpg
February 2007 cover
US EditorSummer Rayne Oakes
PublisherJack Yan
Miguel Kirjon
Valentin Lapusca
Total circulation
First issueOctober 20, 1997
CompanyJack Yan & Associates
Asia Design Consultants
GoMedia Srl
Sawahel Aljazeera Publishing Co.
Country New Zealand
 Saudi Arabia


At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there.[citation needed] It claims to be the first fashion title to extend its brand from the internet into print, and the first website to launch print editions in more than one country.

Summer Rayne Oakes was made the US Editor in 2007 and subsequently editor-at-large. Stanley Moss serves as travel editor and Elyse Glickman its US west coast editor. Qurratulain Wahab edits Lucire KSA in Saudi Arabia. Lucire was founded by Jack Yan, who continues to serve as publisher.[3]

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning ‘to glitter’ and there is a similar word in Spanish meaning ‘to show off’.[citation needed]

In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile Zac Posen, New Zealand shoe designer Kathryn Wilson, MTV New Zealand presenter and former beauty queen Amber Peebles, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.[4]

Print edition cover girls have included Gal Gadot, Violett Beane, Denise Richards, Brittny Gastineau, Vanessa Carlton, Sarah McLachlan, Stacie Jones Upchurch, Nicky Hilton and Theodora Richards.

International editionsEdit

Lucire launched its first international edition in Romania (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. A Thai edition, Twinpalms Lucire, launched in 2008 in conjunction with Minor International, and is distributed throughout their resorts. Additionally, Vox magazine in Qatar was briefly launched in conjunction with Lucire. In 2018 Lucire KSA was launched in Saudi Arabia, as a monthly English-language magazine. Lucire KSA is now supplied in the first and business classes of the national carrier Saudia, and in their airport lounges.[5]


  1. ^ "UNEP targets retail and fashion industry as part of ongoing effort to promote 'cool' green lifestyles". UNEP. Retrieved August 22, 2019.
  2. ^ "21 International Fashion Magazines That Should Be on Your Radar". StyleCaster. Retrieved July 18, 2019.
  3. ^ "Jack Yan". Victoria University of Wellington. Retrieved August 22, 2019.
  4. ^ "Archived copy". Archived from the original on 2009-12-02. Retrieved 2009-12-11.CS1 maint: archived copy as title (link)
  5. ^ "New Zealand fashion magazine Lucire's Saudi Arabian edition". Scoop. June 13, 2019. Retrieved July 18, 2019.


External linksEdit