Lowell Herb Co is a California-based organic cannabis farm.[2][3] Lowell uses only organic fertilizer and all-natural materials during the farming process.[4][5] The company sells packs of pre-rolled joints in varying blends including seasonal crops.[6][7] Lowell has been recognized as the top preroll brand in California and received support from celebrities such as Miley Cyrus, Bella Thorne, Lil Wayne, Usher, Chelsea Handler and Miguel.[8]

Lowell Herb Co
company Edit this on Wikidata
IndustryCannabis
Founded2017
FounderDavid Elias
Headquarters
Key people
David Elias, CEO[1]
ProductsFlower, prerolls[1]
Number of employees
135+[1]
Websitelowellsmokes.com

Lowell FarmsEdit

OriginEdit

The company claims the farm was originally established in 1909 by William "Bull" Lowell[9][6] and was closed by Henry J. Finger in California in 1913.[10] However, a 2018 profile in The New Yorker makes it clear that Lowell is a fictional character and that the company was actually established in 2017, "shortly after Proposition 64 reversed California’s marijuana prohibition."[11]

Cannabis cultivationEdit

Lowell uses only organic fertilizer and all-natural materials during the farming process.[4] Green Entrepreneur ranked Lowell on its 2019 "Top 100 Cannabis Companies" list under the flower category.[12]

OperationsEdit

ExpansionEdit

Lowell Herb Co. debuted a "weed bouquet" in February 2017 as a Valentine's Day offering, which was available for delivery in the Los Angeles area. The company expanded the offering after its initial popularity.[13][14] The bouquet is made with an ounce of Purple Princess accented with wildflowers and eucalyptus.[15]

In June 2018, Lowell began hiring pardoned non-violent, marijuana-related offenders for package design, sales, marketing, distribution, shipping and customer service positions.[16] The company asserted that many job applicants in the United States are removed from consideration for having misdemeanor or felony cannabis offenses.[17] After the city of West Hollywood approved lounges and eateries for cannabis consumption, the company announced that a rooftop restaurant known as Lowell Farms: A Cannabis Cafe would open in 2019.[18] The cafe opened on October 1, 2019, becoming the first business to secure a fully legal cannabis consumption license in the United States.[19]

PartnershipsEdit

In 2019, Lowell collaborated with CJ Wallace, the son of rapper The Notorious B.I.G., and Think BIG to release The Frank White Creative Blend. The pre-roll pack was inspired by Biggie's "Frank White" alter-ego and uses a custom blend of Orange Sherbet, Banjo and Rattlesnake Sour Diesel.[20]

ProductsEdit

In March 2017, the company released a weed flower crown aimed at Coachella participants. The crown featured Lowell's "Coachella Blend" cannabis and is available only to customers preordering the "Coachella pack" through Palm Springs Safe Access dispensary.[21][2] After receiving a cease-and-desist letter from AEG Presents, the parent company of the music festival, concerning use of the name Coachella, Lowell changed the name of its Coachella products to "NotChilla".[22][23]

Lowell introduced a "cannabis bouquet" including eucalyptus and stemmed cannabis as well as an Eight Nights of Chanukah pack of different cannabis strains per night during the winter of 2018.[24][25]

ReferencesEdit

  1. ^ a b c Jones, Christopher (2019-05-29). "Lowell Herb Co. CEO David Elias Builds a Bull Market Out West". mg Magazine – Cannabis News & Informaion. Retrieved 2019-08-16.
  2. ^ a b Gina Mei (March 29, 2017). "Get Ready to Be the Queen of Coachella, Because Weed Floral Crowns Are Here". Cosmopolitan.
  3. ^ Sam Eichner (June 13, 2017). "The Whole Foods-ification of Marijuana". Urban Daddy.
  4. ^ a b Robert Anthony (February 2, 2017). "This Weed Bouquet Is The Perfect Way To Set The Bar High On Valentine's Day". Elite Daily.
  5. ^ Nick Hines (February 22, 2017). "Forget Flowers: Your True Love Wants This Marijuana Bouquet". Jane St. Journal.
  6. ^ a b "Lowell Smokes". The New Smoker.
  7. ^ Dale H. Gieringer (1999). "The Origins of Cannabis Prohibition in California" (PDF). Contemporary Drug Problems.
  8. ^ Williams, Nick (11 February 2019). "How Lowell Herb Co. Became America's First Great Weed Brand".
  9. ^ "There Is Officially A Marijuana Bouquet Delivery Service, Because It's 2017". Sarcasm Society.
  10. ^ Madison Margolin (July 6, 2017). "Meet Lowell Herb Co.: Community and Sales For Small, Family-Run Pot Farms". Jane Street.
  11. ^ Goodyear, Dana (2018-07-16). "Puff, Puff, Hire". ISSN 0028-792X. Retrieved 2019-10-03.
  12. ^ "The Green 100". GreenEntrepreneur. 2019. Retrieved 2019-08-16.
  13. ^ Elyse Wanshel (February 16, 2017). "This Dope Marijuana Bouquet Is What Romance Is All About". Huffington Post.
  14. ^ Kate Wertheimer (January 31, 2017). "Send your sweetheart a marijuana bouquet this Valentine's Day". TimeOut.
  15. ^ Steve Huff (February 3, 2017). "This Super Stoney Weed Bouquet Is The Ultimate Valentine's Day Gift". Maxim.
  16. ^ Schilling, Mary Kaye (2018-06-15). "Pot Offenders Wanted: California's Lowell Herb Co.'s Novel Approach to Hiring". Newsweek. Retrieved 2019-01-03.
  17. ^ "Lowell Herb makes pre-rolled marijuana joints and is looking to hire non-violent cannabis offenders". Daily News. 2018-05-17. Retrieved 2019-01-03.
  18. ^ Holmes, Mona (2019-02-25). "West Hollywood's first-ever cannabis restaurant boasts a gorgeous open rooftop in rendering". Eater LA. Retrieved 2019-07-31.
  19. ^ Kim, Allen (October 1, 2019). "The first cannabis cafe in the United States opens". CNN. Retrieved October 11, 2019.
  20. ^ Erickson, Nate (2019-04-09). "The Notorious B.I.G.'s Son Just Launched a Weed Brand to Honor His Dad". Esquire. Retrieved 2019-07-31.
  21. ^ Ellen Scott (March 30, 2017). "You can now get your very own weed flower crown for Coachella". Metro.
  22. ^ Gerrick D. Kennedy (April 4, 2017). "One cannabis company really wants to cash in on Coachella". The Los Angeles Times.
  23. ^ Polly Mosendz (April 10, 2017). "Coachella Isn't All That Chill About Its Brand". Bloomberg.
  24. ^ Meaghan O'Neill (8 November 2018). "Designing for the New Culture of Cannabis". Architectural Digest. Retrieved 19 January 2019.
  25. ^ Tony Bravo (5 December 2018). "Lowell Herb Co. is lighting up Hanukkah with eight days of cannabis". San Francisco Chronicle. Retrieved 19 January 2019.