Love Aaj Kal

Love Aaj Kal (transl. Love These Days) is a 2009 Indian Hindi-language romantic comedy-drama film starring Saif Ali Khan and Deepika Padukone[3] with Rishi Kapoor and Giselli Monteiro in supporting roles. Neetu Singh appears in a cameo appearance.[4] The film is directed by Imtiaz Ali and produced by Saif Ali Khan and Dinesh Vijan. The film portrays the feeling of pure love which never changes, although the perspective of realising one's soulmate has changed over time.

Love Aaj Kal
Love Aaj Kal Movie Poster.jpg
Theatrical release poster
Directed byImtiaz Ali
Written byImtiaz Ali
Produced by
Starring
CinematographyNatarajan Subramaniam
Edited by
Music bySongs:
Pritam
Background Score:
Salim-Sulaiman
Production
company
Distributed byEros International
Release date
  • 31 July 2009 (2009-07-31)
Running time
129 minutes
CountryIndia
LanguageHindi
Budget₹560 million[1]
Box office₹1.19 billion[2]

It was remade into Telugu as Teen Maar (2011).[5] Its spiritual successor of the same name, also directed by Ali, was released in 2020.[6]

PlotEdit

Jai Vardhan Singh (Saif Ali Khan) and Meera Pandit (Deepika Padukone) are a modern-day couple living in London. They are happy with each other, but do not believe in tying each other down, so when career beckons they have a mutual break-up but remain friends. Meera goes to India, while Jai stays in London, hoping to be called to San Francisco, where working at the Golden Gate Inc. is his dream job. Jai begins to date a Swiss girl named Jo (Florence Brudenell-Bruce), while Meera returns the feelings of her boss, Vikram Joshi (Rahul Khanna). The couple believes they have moved on.

Running simultaneously, but set in the past, is the tale of Veer Singh Panesar (Rishi Kapoor). A great believer of love, the Sikh narrates his love story to Jai to try to convince him not to let Meera go from his life. He explains how he fell for a girl named Harleen Kaur (Giselle Monteiro). Jai ridicules Veer, who vowed to marry Harleen before he had even gotten to talk to her. But, on Veer's insistence, he agrees to pay Meera a surprise visit in India. Meera is stunned, and the two lie to both Jo and Vikram to spend time with each other. They realize how much they still like each other's company. Jai and Jo break up as Jai is unable to reciprocate the deeper feelings that Jo longs for. On the day Jai is to leave, Vikram proposes to Meera. She meets Jai secretly, who tells her she should make a decision. Angry, Meera tells him to leave her life or else she will never be able to really move on. Parallel to this, we find that Harleen has told Veer she was engaged without being told, and he must leave her.

Jai is called to his dream job in San Francisco the same day that Meera realizes her marriage is a mistake. She tells Vikram the truth and calls Jai, but he tells her about Golden Gate. Realizing he is going to San Francisco, she tells him nothing. Meanwhile, Veer declares his intentions of marrying Harleen but is badly beaten by her family.

Jai begins to lose interest in his "dream job", finding that he is not as happy as he thought he would be. He is beaten by some thugs when, while being mugged, he refuses to give them a picture of Meera. He then realizes he still loves her, and goes back to India. He finds Vikram, who informs him that Meera left him. In the past, Veer travels to Harleen's house on the day of her wedding, and convinces her mother that Harleen can only be happy with him. Harleen's mother lets Veer secretly sneak out with her daughter, and the two marry happily. In the present, Jai and Meera have a heart-touching reunion.

CastEdit

ProductionEdit

The shooting of the film started in May 2008[7] and took place at the railway station of Patiala, Red Fort, Purana Qila and on the streets of Delhi. Parts were shot in London, San Francisco, and Kolkata. The building used as Golden Gate, Inc., in the film is actually the rotunda of San Jose City Hall.[8] The film wasn't given a name until January 2009, after shooting was complete.[9]

ReleaseEdit

MarketingEdit

The producers of the film agreed to market tie-ups with 2009 ICC World Twenty20, Shoppers Stop and Bajaj Allianz Life Insurance.[10] The apparel worn by the lead cast is exclusively available at Shoppers Stop. With Bajaj Allianz, they have a tie-up to share the special moments where they could win a chance to meet Saif Ali Khan, the protagonist and the producer of the movie. The tie-up with the 2009 ICC World Twenty20 was that both Khan and Padukone would be in England before the tournament begins, with Saif expected to commentate on matches for Indian television.[11]

World Television PremiereEdit

Love Aaj Kal television premiere was occurred on Sony TV.

ReceptionEdit

Critical receptionEdit

The movie received highly positive reviews from critics. Taran Adarsh of Bollywood Hungama gave the movie 4 stars out of 5 saying, "on the whole, Love Aaj Kal is for the young and romantic at heart. Sure, it's not perfect, but the terrific performances, melodious music and stirring emotional moments more than compensate for the hiccups."[12] Nikhat Kazmi of Times of India gave the movie 4 stars in a scale of 5, concluding that "Go watch it for its GenNow feel and its ekdum [sic] modern appeal."[13] Sonia Chopra of Sify gave the movie 3.5 stars out of 5, commenting that "With lilting music and characters you'll love, Imtiaz Ali, brings out one of the most romantic films in recent times. It's a love story of the aam junta, with a delicious contemporary edge. Go get your fill."[14] Shubhra Gupta of Indian Express gave the movie 3 stars in a scale of 5, noting that "It's hard not to warm up to a film which is, at its core, likable. I just wish I could have liked it more."[15] Aniruddha Guha of DNA India gave the movie 3 stars out of 5, writing that "Though Love Aaj Kal may not quite be the film you expect it to be, it does not leave you feeling disappointed either. Watch it without too many expectations and you will come back smiling. And if you have wanted to ask someone out for a while, this film is the perfect ice-breaker."[16] Raja Sen of Rediff gave the movie 2.5 stars in a scale of 5, stating that " Love Aaj Kal is a harmless, watchable film – sad because it could have been truly special. It has its moments in the first half, while the second half is an over-melodramatic drag."[17] Rajeev Masand of CNN-IBN gave the movie 2 stars out of 5, pointing that "The film, in the end, is ordinary stuff, watchable but never memorable like the director's previous efforts, the far superior Socha Na Tha and Jab We Met. I'm going with two out of five and an average rating for Love Aaj Kal. It's like that plump mango you bite into only to discover it's not ripe yet. Watch it nevertheless for the sharp dialogue and some clever humor."[18]

Box officeEdit

Love Aaj Kal netted 428.7 million (US$6.0 million) in its first week.[19] and 164 million (US$2.3 million) in its second week.[20] Love Aaj Kal netted 665 million (US$9.3 million) in India.[21] It was declared a hit by Box Office India, grossing 892 million (US$13 million).The film grossed ₹1.19 billion worldwide and was one of the highest grossing films of the year[22]

SoundtrackEdit

Love Aaj Kal
Soundtrack album by
Released
26 June 2009 (India)
GenreFeature film soundtrack
Length45:59
LabelEros Music
ProducerPritam
Pritam chronology
New York
(2009)
Love Aaj Kal
(2009)
Life Partner
(2009)
Professional ratings
Review scores
SourceRating
Bollywood Hungama     [23]
Rediff     [24]

The music of Love Aaj Kal was composed by Pritam and Salim-Sulaiman with the former composing songs and latter the score. The lyrics for songs were penned by Irshad Kamil, and the remixes created by DJ Sanj. The album earned Pritam his first IIFA Best Music Director Award.

Pritam revealed in a 2014 interview that Imtiaz Ali wanted A. R. Rahman to compose the music of the film, but the latter was available only for his next, Rockstar.[25]

No.TitleSinger(s)Length
1."Twist"Neeraj Shridhar, Suzanne D'Mello, Saif Ali Khan (Additional Vocals)5:01
2."Chor Bazaari"Neeraj Shridhar, Sunidhi Chauhan4:19
3."Aahun Aahun"Master Saleem, Neeraj Shridhar, Suzanne D'Mello4:45
4."Dooriyaan"Mohit Chauhan5:36
5."Aaj Din Chadheya"Rahat Fateh Ali Khan5:17
6."Thoda Thoda Pyaar"Sunidhi Chauhan4:04
7."Main Kya Hoon"KK5:48
8."Twist" (Remix)Neeraj Shridhar4:04
9."Chor Bazaari" (Remix)Neeraj Shridhar, Sunidhi Chauhan3:50
10."Aahun Aahun" (Remix)Master Saleem, Neeraj Shridhar, Suzanne D'Mello4:36

Awards and nominationsEdit

List of accolades received by Love Aaj Kal
Total number of awards and nominations[a]
Totals 16 60
References
Award Date of ceremony[b] Category Recipient(s) Result Ref.
Filmfare Awards 27 February 2010 Best Film Love Aaj Kal Nominated [26]
[27]
Best Director Imtiaz Ali Nominated
Best Story Nominated
Best Screenplay Nominated
Best Dialogue Nominated
Best Actor Saif Ali Khan Nominated
Best Actress Deepika Padukone Nominated
Best Music Director Pritam Nominated
Best Lyricist Irshad Kamil ("Aaj Din Chadheya") Won
Best Male Playback Singer Rahat Fateh Ali Khan ("Aaj Din Chadheya") Nominated
Best Female Playback Singer Sunidhi Chauhan ("Chor Bazaari") Nominated
Best Choreography Bosco–Caesar ("Chor Bazaari") Won
International Indian Film Academy Awards 5 June 2010 Best Film Love Aaj Kal Nominated [28]
[29]
Best Director Imtiaz Ali Nominated
Best Story Nominated
Best Actor Saif Ali Khan Nominated
Best Actress Deepika Padukone Nominated
Best Supporting Actor Rishi Kapoor Nominated
Best Music Director Pritam Won
Best Lyricist Irshad Kamil Nominated
Best Male Playback Singer Rahat Fateh Ali Khan ("Aaj Din Chadheya") Nominated
Best Female Playback Singer Sunidhi Chauhan ("Chor Bazaari") Nominated
Best Choreography Bosco–Caesar Won
Best Costume Design Anaita Shroff Adajania
Dolly Ahluwalia
Won
Producers Guild Film Awards 8 January 2010 Best Film Love Aaj Kal Nominated [30]
[31]
Best Director Imtiaz Ali Nominated
Best Story Won
Best Screenplay Nominated
Best Dialogue Nominated
Best Actor in a Leading Role Saif Ali Khan Nominated
Best Actress in a Leading Role Deepika Padukone Nominated
Chevrolet Heartbeat of the Nation (Female) Won
Best Actor in a Supporting Role Rishi Kapoor Won
Best Music Director Pritam Won
Best Lyricist Irshad Kamil ("Twist") Nominated
Best Male Playback Singer Mohit Chauhan ("Yeh Dooriyaan") Won
Best Female Playback Singer Sunidhi Chauhan ("Chor Bazaari") Nominated
Best Choreography Bosco–Caesar Nominated
Best Costume Design Anaita Shroff Adajania
Dolly Ahluwalia
Nominated
Best Production Design Teddy Maurya Nominated
Screen Awards 9 January 2010 Best Film Love Aaj Kal Nominated [32]
[33]
Best Director Imtiaz Ali Nominated
Best Story Won
Best Screenplay Nominated
Best Dialogue Nominated
Best Actor Saif Ali Khan Nominated
Best Actress Deepika Padukone Nominated
Best Supporting Actor Rishi Kapoor Won
Best Female Debut Giselli Monteiro Nominated
Best Music Director Pritam Nominated
Best Male Playback Singer Rahat Fateh Ali Khan ("Aaj Din Chadheya") Won
Best Lyricist Irshad Kamil ("Chor Bazaari") Won
Best Editing Aarti Bajaj Nominated
Best Sound Design Dileep Subramanian Nominated
Stardust Awards 17 January 2010 Best Film of the Year Love Aaj Kal Nominated [34]
[35]
Hottest Film of The Year Won
Dream Director Imtiaz Ali Won
Star of the Year – Male Saif Ali Khan Nominated
Superstar of Tomorrow – Female Deepika Padukone Nominated
Exciting New Face Giselli Monteiro Nominated
New Musical Sensation – Male Mohit Chauhan ("Yeh Dooriyaan") Nominated

RemakesEdit

The movie was remade in Tollywood in 2011 by the name Teen Maar starring Pawan Kalyan, Trisha Krishnan, and Kriti Kharbanda in the lead roles.

A spiritual successor of the same name, also directed by Ali, was released in 2020, starring Kartik Aaryan and Sara Ali Khan in the lead roles.

NotesEdit

  1. ^ Awards in certain categories do not have prior nominations and only winners are announced by the jury. For simplification and to avoid errors, each award in this list has been presumed to have had a prior nomination.
  2. ^ Date is linked to the article about the awards held that year, wherever possible.

ReferencesEdit

  1. ^ "Love Aaj Kal - Movie - Box Office India". boxofficeindia.com.[better source needed]
  2. ^ "Love Aaj Kal - Movie - Box Office India". boxofficeindia.com.[better source needed]
  3. ^ "Deepika un'Uttu' choice". Mid-Day. Retrieved 2 January 2008.
  4. ^ "Rahul Khanna to star in Uttu's and Karan Johar's home productions". BollywoodHungama. Retrieved 4 August 2008.
  5. ^ "Pawan Kalyan Teen Maar | Pawan Kalyan Love Aaj Kal remake Teen Maar". Gulte.co m. Retrieved 1 July 2011.
  6. ^ "Kartik Aaryan shares loved up picture with Sara Ali Khan and fans just can't keep calm!". The Times of India. 20 March 2019. Retrieved 21 March 2019.
  7. ^ "Deepika un'Saif' choice". Mid-Day. Retrieved 2 January 2008.
  8. ^ "Casting Deepika was a risk: Imtiaz Ali". Hindustan Times. Archived from the original on 20 December 2008. Retrieved 18 September 2008.
  9. ^ "Saif's film called 'Love Aaj Kal'". Mumbai Mirror. Archived from the original on 24 January 2009. Retrieved 28 January 2009.
  10. ^ "Hopes ride high on Love Aaj Kal". The Economic Times. 1 August 2009. Retrieved 1 August 2009.
  11. ^ "Love Aaj Kal Tied up with ICC Twenty20 World Cup 2009".
  12. ^ Adarsh, Taran (30 July 2009). "Love Aaj Kal Review Bollywood Hungama". Bollywood Hungama. Retrieved 31 March 2012.     
  13. ^ Kazmi, Nikhat (30 July 2009). "Love Aaj Kal Review Times of India". The Times of India. Retrieved 31 March 2012.     
  14. ^ Chopra, Sonia (30 July 2009). "Review: Love Aaj Kal hits you like fresh air". Sify. Archived from the original on 26 January 2014. Retrieved 31 March 2012.     
  15. ^ Gupta, Shubhra (31 July 2009). "Movie review: Love Aaj Kal". The Indian Express. Retrieved 31 March 2012.     
  16. ^ Guha, Aniruddha (31 July 2009). "Review: Love Aaj Kal is the perfect date movie". DNA India. Retrieved 31 March 2012.     
  17. ^ Sen, Raja (31 July 2009). "Yet another love story. Okay, two". Rediff. Retrieved 31 March 2012.     
  18. ^ Masand, Rajeev (2 August 2009). "Masand's Movie Review: Love Aaj Kal". CNN-IBN. Archived from the original on 5 August 2009. Retrieved 31 March 2012.     
  19. ^ "Top Opening Weeks All Time UPDATED". Retrieved 30 July 2011.
  20. ^ "Top Second Weeks ALL TIME Updated 16/02/12". Archived from the original on 20 February 2012. Retrieved 30 July 2011.
  21. ^ "Box Office 2009". Archived from the original on 14 October 2013.
  22. ^ "All India 2009 (Figures in INR)". Retrieved 30 July 2011.
  23. ^ "Love Aaj Kal: Music Review by Joginder Tuteja". Bollywoodhungama.com. Retrieved 3 June 2010.
  24. ^ "Desi ghee, firang recipe". Rediff. Retrieved 27 September 2011.
  25. ^ https://indianexpress.com/article/news-archive/web/i-despise-item-numbers/
  26. ^ "Nominations for 55th Idea Filmfare Awards 2009". Bollywood Hungama. 11 February 2010. Retrieved 16 February 2020.
  27. ^ "FILMFARE AWARDS 2010 WINNERS". The Times of India. Retrieved 14 February 2020.
  28. ^ "Nominations for IIFA Awards 2010". Bollywood Hungama. 8 May 2010. Retrieved 16 February 2020.
  29. ^ "Winners of the IIFA Awards 2010". Bollywood Hungama. 5 June 2010. Retrieved 16 February 2020.
  30. ^ "Nominations for 5th Apsara Film & Television Producers Guild Awards". Bollywood Hungama. 15 December 2009. Retrieved 16 February 2020.
  31. ^ "Winners of 5th Apsara Film & Television Producers Guild Awards". Bollywood Hungama. 8 January 2010. Retrieved 16 February 2020.
  32. ^ "Nominations for Nokia 16th Annual Star Screen Awards 2009". Bollywood Hungama. 31 December 2009. Retrieved 16 February 2020.
  33. ^ "Winners of Nokia 16th Annual Star Screen Awards 2009". Bollywood Hungama. 9 January 2010. Retrieved 16 February 2020.
  34. ^ "Nominations for Max Stardust Awards 2010". Pinkvilla. 18 January 2010. Retrieved 14 February 2020.
  35. ^ "Winners of Max Stardust Awards 2010". Bollywood Hungama. 18 January 2010. Retrieved 14 February 2020.

External linksEdit