Loud Records

Loud Records, LLC. is a record label founded by Steve Rifkind and Rich Isaacson in 1991.

Loud Records, LLC.
Founded1991; 31 years ago (1991)
FounderSteve Rifkind, Rich Isaacson
Headquarters79 5th. Avenue, New York City, New York 10003, USA
ProductsMusic, video production
  • Loud Films, Inc.

Loud is a hip hop label that released material by acts such as Wu-Tang Clan, Big Pun, Mobb Deep, Krayzie Bone, The Beatnuts, M.O.P., Tha Alkaholiks, Pete Rock, Lil' Flip, Three 6 Mafia, Project Pat, Xzibit, Twista, Dead Prez, The Dwellas, and The X-Ecutioners. The label also released thrash metal band Megadeth's deluxe and remastered debut album Killing Is My Business... And Business Is Good! in 2002.

The label was originally distributed by Zoo. It was later distributed by RCA until 1999 when distribution moved over to Columbia.

In June 2007, Sony Music resurrected the label, after which Rifkind would buy it back, making it a subsidiary of SRC.[1] His 1st act after re-gaining the label was, as he did 15 years earlier, signing the Wu-Tang Clan.[1]

On July 29, 2012, Steve Rifkind announced that he was leaving Universal on September 1, 2012.[2]

On October 6, 2017, after the 2017 BET Hip Hop Awards cipher with 6lack, Tee Grizzley, Little Simz, Mysonne and Axel Leon went live, Axel Leon said that he had made a deal with Rifkind via Instagram. Making Axel Leon the first person to be signed to Loud after Rifkind left Universal.[3]

In 2020, Loud Records announced a re-launch of the label to be fully independent, giving clients the ability to own their masters.[4][5] The re-launch included changing the name from Loud Records to Loud Music Group.[6] The new label roster includes Rifkind's son, Ryrif.[7]


See alsoEdit


  1. ^ a b Starbury, Allen (October 3, 2007). "Steve Rifkind Officially Secures Loud Name, Plans Return With The Wu". BallerStatus.com.
  2. ^ Aswad, Jem (July 31, 2012). "Steve Rifkind, Chairman/CEO of SRC, Leaving Universal". Billboard.
  3. ^ "On South Bronx's Underground Scene, Axel Leon Is King". Vibe. 4 December 2017.
  4. ^ ago, Culture-1 year (2020-09-28). "Loud Records is Being Re-Launched With an All-New Roster". Okayplayer. Retrieved 2022-03-03.
  5. ^ Mayfield, Geoff (2020-09-28). "Steve Rifkind Unveils New Loud Music Group Artist Roster, Staff". Variety. Retrieved 2022-03-03.
  6. ^ Allah, Sha Be (2020-09-30). "Steve Rifkind Re-establishes Loud Music Group". The Source. Retrieved 2022-03-03.
  7. ^ "Emerging Rapper Ryrif Drops Fiery Debut Single 'Run It Up' Via the Newly Relaunched and Rebranded Loud Music Group". The Hype Magazine. Retrieved 2022-03-03.