|Industry||Music, Film, Entertainment|
|Founder||Steve Rifkind, Rich Isaacson|
|Headquarters||79 5th. Avenue, New York City, New York 10003, USA|
|Products||Visual Albums, clothing company, Record Label, Video Production, Film Production,|
Loud is a hip hop label which has released material by acts such as Wu-Tang Clan, Big Punisher, Mobb Deep, Krayzie Bone, The Beatnuts, M.O.P., Tha Alkaholiks, Pete Rock, Lil' Flip, Three 6 Mafia, Project Pat, Xzibit, Twista, Dead Prez, The Dwellas and The X-Ecutioners. The label also released thrash metal band Megadeth's deluxe and remastered debut album Killing Is My Business... And Business Is Good! in 2002.
In June 2007, Sony Music resurrected this label, after which Rifkind would buy it back, making it a subsidiary of SRC. His 1st act after re-gaining the label was, as he did 15 years earlier, signing the Wu-Tang Clan.
On July 29, 2012, Steve Rifkind announced that he was leaving Universal on September 1, 2012..
On October 6, 2017, after the 2017 BET Hip Hop Awards cypher with 6LACK, Tee Grizzley, Little Simz, Mysonne and Axel Leon went live, Axel Leon said that he had made a deal with Rifkind via Instagram. Making Axel Leon the first person to be signed to Loud after Rifkind left Universal.
- Starbury, Allen (October 3, 2007). "Steve Rifkind Officially Secures Loud Name, Plans Return With The Wu". BallerStatus.com.
- Aswad, Jem (July 31, 2012). "Steve Rifkind, Chairman/CEO of SRC, Leaving Universal". Billboard.
- "On South Bronx's Underground Scene, Axel Leon Is King". Vibe. 4 December 2017.
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