"Lose It" is a song co-written and recorded by American country music singer Kane Brown. It is the lead single to his second major-label album Experiment. Brown wrote the song with Chase McGill and Will Weatherly.
| "Lose It" | ||||
|---|---|---|---|---|
 | ||||
| Single by Kane Brown | ||||
| from the album Experiment | ||||
| Released | June 25, 2018 | |||
| Genre | Country | |||
| Length | 3:01 | |||
| Label | RCA Nashville | |||
| Songwriter(s) |
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| Producer(s) | Dann Huff | |||
| Kane Brown singles chronology | ||||
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Content edit
Brown said of the song, "I fell in love with this song, it was really exciting, it was really uptempo. It’s one of my favorite songs, so I hope you enjoy it."[1] Brown officially released the single in June 2018, following an Instagram post he made in March that featured him dancing to the song's chorus with his dog.[2] He also noted that the song was an example of wanting to bring new sounds to his music, highlighting in particular that it is his first song to contain a fiddle.[3] The song is about the emotions felt around the narrator's lover, saying that he "lose[s] it" in her presence. Of the lyrics, The Boot writer Liv Stecker said that "the first verse launches, coaching a romantic prospect to offload distractions. The lyrical theme switches in the chorus, as Brown admits that he's the one losing it, when she's all in."[3]
The song's video features Brown performing in the desert.[4]
Commercial performance edit
As of January 2019, the song has sold 194,000 copies in the US.[5] On December 7, 2023, the single was certified three-times Platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming equivalent units of over three million units in the United States.[6]
Charts edit
Weekly charts edit
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Year-end charts edit
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Certifications edit
| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[16] | Gold | 35,000‡ |
| Canada (Music Canada)[17] | 2× Platinum | 160,000‡ |
| United States (RIAA)[6] | 3× Platinum | 3,000,000‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
References edit
- ^ Jim Casey (June 7, 2018). "Get Lost in Kane Brown's Uptempo New Single, "Lose It" [Listen]". Nash Country Daily. Retrieved October 17, 2018.
- ^ Liv Stecker (June 7, 2018). "Kane Brown drops brand-new song, 'Lose It' [Listen]". The Boot. Retrieved October 17, 2018.
- ^ a b "EVERYTHING WE KNOW ABOUT KANE BROWN'S SOPHOMORE ALBUM, 'EXPERIMENT'". The Boot. Retrieved November 10, 2018.
- ^ Wendy Hermanson (June 22, 2018). "Kane Brown goes to desert in new 'Lose It' video [Watch]". Taste of Country. Retrieved October 17, 2018.
- ^ Bjorke, Matt (January 15, 2019). "Top 30 Digital Singles: January 15, 2019". RoughStock. Retrieved January 17, 2019.
- ^ a b "American single certifications – Kane Brown – Lose It". Recording Industry Association of America.
- ^ "Kane Brown Chart History (Canadian Hot 100)". Billboard. Retrieved November 20, 2018.
- ^ "Kane Brown Chart History (Canada Country)". Billboard. Retrieved October 30, 2018.
- ^ "Kane Brown Chart History (Hot 100)". Billboard. Retrieved November 20, 2018.
- ^ "Kane Brown Chart History (Country Airplay)". Billboard. Retrieved December 4, 2018.
- ^ "Kane Brown Chart History (Hot Country Songs)". Billboard. Retrieved November 20, 2018.
- ^ "Country Airplay – Year-End 2018". Billboard. Retrieved December 7, 2018.
- ^ "Hot Country Songs – Year-End 2018". Billboard. Retrieved December 7, 2018.
- ^ "Country Airplay – Year-End 2019". Billboard. Retrieved December 6, 2019.
- ^ "Hot Country Songs – Year-End 2019". Billboard. Retrieved December 6, 2019.
- ^ "ARIA Charts – Accreditations – 2022 Singles" (PDF). Australian Recording Industry Association. Retrieved September 5, 2022.
- ^ "Canadian single certifications – Kane Brown – Lose It". Music Canada. Retrieved December 14, 2021.