Longbeach (cigarette)

Longbeach is an Australian brand of cigarettes, currently owned and manufactured by Philip Morris International.

Longbeach cigarette logo.png
Longbeach brand cigarettes.jpg
An old Australian pack of Longbeach Yellow Flavours, prior to plain packaging
Product typeCigarette
OwnerPhilip Morris International
Produced byPhilip Morris International
MarketsAustralia, New Zealand, Indonesia[1][2][3]


Longbeach was launched in the 1980s. Eventually, the brand became the second most popular brand in Australia, after Winfield.[citation needed]

It is sold in packets of 20s, 25s,30s and 40s in strengths of 1–16 mg "milligrams" and is sold in different flavors. Longbeach also produce Rich (8mg) or Yellow (12mg) Rolling Tobacco, which comes in pouches of 25grams or 55grams.

Strengths in Australia include Filter (16 mg), Original (12 mg), Rich (8 mg), Smooth (6 mg), Fine (4 mg), Finesse (2 mg) and Select (1 mg). Menthol cigarettes come in Menthol (8 mg) and Menthol Fresh (2 mg).[4] After descriptions such as "Milds" and "Lights" were banned in 2005, the names were changed to "Rich", "Smooth", "Fine" and so on.[5]

In 2012, a pack of Longbeach cigarettes cost $10.70 in New Zealand. That price was increased to $17.00 in 2016.[6]

See alsoEdit


  1. ^ "BrandLongbeach - Cigarettes Pedia". www.cigarettespedia.com.
  2. ^ "Longbeach". www.zigsam.at.
  3. ^ "Brands". www.cigarety.by.
  4. ^ "Ingredients in different Long Beach varieties". health.gov.au. Australia Dept of Health.
  5. ^ "10-8 Trends in products and packaging - Tobacco In Australia". www.tobaccoinaustralia.org.au.
  6. ^ "Custom and Excise form". parliament.nz.