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The London Life Insurance Company is a Canadian life insurance company best known for its "Freedom 55" slogan, which evokes saving money to an extent that would allow one to retire at age 55. London Life is a part of Great-West Lifeco subsidiary The Great-West Life Assurance Company, which in turn is controlled by Power Financial Corporation. Great-West Lifeco owns 100% of The Great-West Life Assurance Company. Power Corporation owns 72% of Great-West Lifeco, the only one of those finance companies to be a member of the TSX Composite Index.

London Life Insurance Company
IndustryFinancial Services (Insurance)
Headquarters255 Dufferin Avenue
London, Ontario
N6A 4K1
Key people
Paul A. Mahon, president and chief executive officer[1]
ParentGreat-West Lifeco and Power Financial
WebsiteLondon Life

The company reportedly had assets under management of $40 billion (Canadian funds) as at December 31, 2004, and 1.9 million participating life insurance policies.

Paul A. Mahon is the chief executive officer of The Great-West Life Assurance Company.

London Life was founded in London, Ontario in 1874, and remains headquartered there.

In April 2019, London Life merged with its sister companies, Great West Life and Canada Life under a new brand and the banner of Canada Life.[2]


  1. ^
  2. ^ Dubinski, Kate (April 3, 2019). "London Life insurance company to be called Canada Life". CBC news. Retrieved June 14, 2019.

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