List of countries by smartphone penetration
This is a list of countries by smartphone penetration in 2018. These numbers come from Newzoo's Global Mobile Market Report 2018 (the numbers were last updated in May 2018) [1] and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality.
| Rank | Total Population | Online Population | Smartphone Penetration | Smartphone Users |
|---|---|---|---|---|
| 1 | 9,543,000 | 82.2% | 7,845,000 | |
| 2 | 9,987,000 | 74.0% | 7,391,000 | |
| 3 | 8,524,000 | 73.5% | 6,268,000 | |
| 4 | 50,897,000 | 72.9% | 37,114,000 | |
| 5 | 23,611,000 | 72.2% | 17,050,000 | |
| 6 | 36,958,000 | 71.8% | 26,531,000 | |
| 7 | 328,836,000 | 71.5% | 235,156,000 | |
| 8 | 17,085,000 | 71.0% | 12,129,000 | |
| 9 | 80,561,000 | 71.0% | 57,200,000 | |
| 10 | 65,913,000 | 70.8% | 46,639,000 | |
| 11 | 11,513,000 | 69.7% | 8,020,000 | |
| 12 | 46,117,000 | 69.5% | 32,069,000 | |
| 13 | 24,967,000 | 69.3% | 17,292,000 | |
| 14 | 10,070,000 | 69.1% | 6,961,000 | |
| 15 | 59,788,000 | 68.5% | 40,938,000 | |
| 16 | 33,300,000 | 68.3% | 22,748,000 | |
| 17 | 10,229,000 | 68.0% | 6,954,000 | |
| 18 | 65,206,000 | 67.8% | 44,225,000 | |
| 19 | 10,563,000 | 67.3% | 7,106,000 | |
| 20 | 38,523,000 | 66.5% | 25,635,000 | |
| 21 | 31,571,000 | 66.5% | 20,980,000 | |
| 22 | 10,872,000 | 63.4% | 6,896,000 | |
| 23 | 19,105,000 | 60.6% | 11,575,000 | |
| 24 | 18,493,000 | 60.4% | 11,166,000 | |
| 25 | 143,261,000 | 58.7% | 84,075,000 | |
| 26 | 1,393,686,000 | 55.6% | 775,028,000 | |
| 27 | 81,086,000 | 55.2% | 44,771,000 | |
| 28 | 44,692,000 | 53.0% | 23,668,000 | |
| 29 | 125,738,000 | 51.9% | 65,282,000 | |
| 30 | 131,788,000 | 46.2% | 60,870,000 | |
| 31 | 68,416,000 | 44.6% | 30,486,000 | |
| 32 | 18,256,000 | 43.5% | 7,934,000 | |
| 33 | 81,810,000 | 43.2% | 35,366,000 | |
| 34 | 212,873,000 | 42.8% | 91,191,000 | |
| 35 | 32,554,000 | 42.3% | 13,765,000 | |
| 36 | South Africa | 55,867,000 | 41.6% | 23,242,000 |
| 37 | 49,469,000 | 41.1% | 20,352,000 | |
| 38 | 32,328,000 | 40.1% | 12,964,000 | |
| 39 | 35,652,000 | 39.3% | 13,995,000 | |
| 40 | 41,730,000 | 38.1% | 15,887,000 | |
| 41 | 97,007,000 | 36.7% | 35,622,000 | |
| 42 | 96,357,000 | 30.1% | 29,043,000 | |
| 43 | 44,170,000 | 28.6% | 12,649,000 | |
| 44 | 1,358,138,000 | 28.5% | 386,934,000 | |
| 45 | 105,341,000 | 27.2% | 28,627,000 | |
| 46 | 266,357,000 | 25.4% | 67,570,000 | |
| 47 | 39,751,000 | 24.2% | 9,627,000 | |
| 48 | 196,753,000 | 18.5% | 36,445,000 | |
| 49 | 200,663,000 | 11.6% | 23,228,000 | |
| 50 | 166,735,000 | 5.4% | 8,921,000 |
Contents
2017 rankingsEdit
Newzoo's Global Mobile Market ReportEdit
Newzoo's 2017 Global Mobile Market Report shows the percentage of the population owning a smartphone. These numbers come from Newzoo's Global Mobile Market Report, April 2017, and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality.[1]
| Rank | Country/Region | Total Population | Smartphone Penetration | Smartphone Users |
|---|---|---|---|---|
| 1 | United Arab Emirates | 9,398,000 | 80.6% | 7,573,000 |
| 2 | Sweden | 9,921,000 | 72.2% | 7,167,000 |
| 3 | Switzerland | 8,454,000 | 71.7% | 6,061,000 |
| 4 | South Korea | 50,705,000 | 71.5% | 36,262,000 |
| 5 | Taiwan | 23,564,000 | 70.4% | 16,596,000 |
| 6 | Canada | 36,626,000 | 80.8% | 25,556,000 |
| 7 | United States | 326,474,000 | 69.3% | 226,289,000 |
| 8 | Netherlands | 17,033,000 | 68.8% | 11,720,000 |
| 9 | Germany | 80,636,000 | 68.8% | 55,492,000 |
| 10 | United Kingdom | 65,511,000 | 68.6% | 44,953,000 |
| 11 | Australia | 24,642,000 | 67.7% | 16,671,000 |
| 12 | Belgium | 11,444,000 | 67.3% | 7,706,000 |
| 13 | Spain | 46,070,000 | 66.8% | 30,771,000 |
| 14 | Azerbaijan | 9,974,000 | 66.4% | 6,619,000 |
| 15 | Italy | 59,798,000 | 65.8% | 39,323,000 |
| 16 | France | 64,939,000 | 65.3% | 42,399,000 |
| 17 | Saudi Arabia | 32,743,000 | 65.2% | 21,337,000 |
| 18 | Portugal | 10,265,000 | 65.0% | 6,672,000 |
| 19 | Czech Republic | 10,555,000 | 64.8% | 6,835,000 |
| 20 | Malaysia | 31,164,000 | 64.1% | 19,967,000 |
| 21 | Poland | 38,564,000 | 63.4% | 24,431,000 |
| 22 | Greece | 10,893,000 | 59.5% | 6,484,000 |
| 23 | Chile | 18,313,000 | 56.0% | 10,254,000 |
| 24 | Romania | 19,238,000 | 56.0% | 10,772,000 |
| 25 | Russia | 143,375,000 | 54.7% | 78,364,000 |
| 26 | China | 1,388,233,000 | 51.7% | 717,310,000 |
| 27 | Japan | 126,045,000 | 50.1% | 63,089,000 |
| 28 | Turkey | 80,418,000 | 49.8% | 40,010,000 |
| 29 | Argentina | 44,272,000 | 48.2% | 21,329,000 |
| 30 | Mexico | 130,223,000 | 40.7% | 52,993,000 |
| 31 | Thailand | 68,298,000 | 40.5% | 27,628,000 |
| 32 | Kazakhstan | 18,064,000 | 39.2% | 7,078,000 |
| 33 | Brazil | 211,243,000 | 37.7% | 79,578,000 |
| 34 | Iran | 80,946,000 | 37.1% | 30,000,000 |
| 35 | Venezuela | 31,926,000 | 36.2% | 11,559,000 |
| 36 | South Africa | 55,436,000 | 36.2% | 20,089,000 |
| 37 | Peru | 32,166,000 | 36.0% | 11,585,000 |
| 38 | Colombia | 49,068,000 | 35.4% | 17,361,000 |
| 39 | Morocco | 35,241,000 | 33.4% | 11,755,000 |
| 40 | Algeria | 41,064,000 | 32.4% | 13,293,000 |
| 41 | Egypt | 95,215,000 | 30.4% | 28,958,000 |
| 42 | Vietnam | 95,415,000 | 26.4% | 25,162,000 |
| 43 | Ukraine | 44,405,000 | 23.5% | 10,448,000 |
| 44 | Philippines | 103,797,000 | 23.3% | 24,173,000 |
| 45 | India | 1,342,513,000 | 22.4% | 300,124,000 |
| 46 | Indonesia | 263,510,000 | 20.7% | 54,494,000 |
| 47 | Iraq | 38,654,000 | 19.9% | 7,709,000 |
| 48 | Nigeria | 191,836,000 | 14.8% | 28,381,000 |
| 49 | Pakistan | 217,774,520 | 6.5% | 13,505,343 |
| 50 | Bangladesh | 164,828,000 | 5.2% | 8,578,000 |
Pew Research CenterEdit
The following list of countries by mobile phone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2]
| Rank | Country | % of adults owning a smartphone |
Relative size |
|---|---|---|---|
| 1 | South Korea | 88 | |
| 2 | Australia | 77 | |
| 3 | Israel | 74 | |
| 4 | United States | 72 | |
| 5 | Spain | 71 | |
| 6 | New Zealand | 70 | |
| 7 | United Kingdom | 68 | |
| 8 | Canada | 67 | |
| 9 | Chile | 65 | |
| 10 | Malaysia | 65 | |
| 11 | Germany | 60 | |
| 12 | Italy | 60 | |
| 13 | China | 60 | |
| 14 | Turkey | 59 | |
| 15 | Palestine | 57 | |
| 16 | Lebanon | 52 | |
| 17 | India | 51 | |
| 18 | France | 49 | |
| 19 | Argentina | 48 | |
| 20 | Venezuela | 45 | |
| 21 | Russia | 45 | |
| 22 | Brazil | 41 | |
| 23 | Poland | 41 | |
| 24 | Japan | 39 | |
| 25 | South Africa | 37 | |
| 26 | Vietnam | 35 | |
| 27 | Mexico | 35 | |
| 28 | Nigeria | 28 | |
| 29 | Ukraine | 27 | |
| 30 | Kenya | 26 | |
| 31 | Peru | 25 | |
| 32 | Philippines | 22 | |
| 33 | Ghana | 21 | |
| 34 | Indonesia | 21 | |
| 35 | Senegal | 19 | |
| 36 | Jordan | 17 | |
| 37 | Burkina Faso | 14 | |
| 38 | Pakistan | 11 | |
| 39 | Tanzania | 11 | |
| 40 | Ethiopia | 4 | |
| 41 | Uganda | 4 |
2016 rankingsEdit
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2] CITE DOES NOT MATCH YEAR
| Rank | Country | % of adults owning a smartphone |
Relative size |
|---|---|---|---|
| 1 | South Korea | 88 | |
| 2 | Australia | 77 | |
| 3 | Israel | 74 | |
| 4 | United States | 72 | |
| 5 | Spain | 71 | |
| 6 | New Zealand | 70 | |
| 7 | United Kingdom | 68 | |
| 8 | Canada | 67 | |
| 9 | Chile | 65 | |
| 10 | Malaysia | 65 | |
| 11 | Germany | 60 | |
| 12 | Italy | 60 | |
| 13 | Turkey | 59 | |
| 14 | China | 59 | |
| 15 | Palestine | 57 | |
| 16 | Lebanon | 52 | |
| 17 | Jordan | 51 | |
| 18 | France | 49 | |
| 19 | Argentina | 48 | |
| 20 | India | 45 | |
| 21 | Russia | 45 | |
| 22 | Brazil | 41 | |
| 23 | Poland | 41 | |
| 24 | Japan | 39 | |
| 25 | South Africa | 37 | |
| 26 | Vietnam | 35 | |
| 27 | Mexico | 35 | |
| 28 | Nigeria | 28 | |
| 29 | Ukraine | 27 | |
| 30 | Kenya | 26 | |
| 31 | Peru | 25 | |
| 32 | Philippines | 22 | |
| 33 | Ghana | 21 | |
| 34 | Indonesia | 21 | |
| 35 | Senegal | 19 | |
| 36 | Fiji | 17 | |
| 37 | Burkina Faso | 14 | |
| 38 | Pakistan | 11 | |
| 39 | Tanzania | 11 | |
| 40 | Ethiopia | 4 | |
| 41 | Uganda | 4 |
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [3]
2015 rankingsEdit
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2]
| Rank | Country | % of adults owning a smartphone |
Relative size |
|---|---|---|---|
| 1 | South Korea | 88 | |
| 2 | Australia | 77 | |
| 3 | Israel | 74 | |
| 4 | United States | 72 | |
| 5 | Spain | 71 | |
| 6 | New Zealand | 70 | |
| 7 | United Kingdom | 68 | |
| 8 | Canada | 67 | |
| 9 | Chile | 65 | |
| 10 | Malaysia | 65 | |
| 11 | Germany | 60 | |
| 12 | Italy | 60 | |
| 13 | Turkey | 59 | |
| 14 | China | 58 | |
| 15 | Palestine | 57 | |
| 16 | Lebanon | 52 | |
| 17 | Jordan | 51 | |
| 18 | France | 49 | |
| 19 | Argentina | 48 | |
| 20 | Venezuela | 45 | |
| 21 | Russia | 45 | |
| 22 | Brazil | 41 | |
| 23 | Poland | 41 | |
| 24 | Japan | 39 | |
| 25 | South Africa | 37 | |
| 26 | Vietnam | 35 | |
| 27 | Mexico | 35 | |
| 28 | Nigeria | 28 | |
| 29 | Ukraine | 27 | |
| 30 | Kenya | 26 | |
| 31 | Peru | 25 | |
| 32 | Philippines | 22 | |
| 33 | Ghana | 21 | |
| 34 | Indonesia | 21 | |
| 35 | Senegal | 19 | |
| 36 | India | 17 | |
| 37 | Burkina Faso | 14 | |
| 38 | Pakistan | 11 | |
| 39 | Tanzania | 11 | |
| 40 | Ethiopia | 4 | |
| 41 | Uganda | 4 |
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [3]
2013 rankingsEdit
The following list of countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.[4][5]
| Rank | Country/Territory | Penetration |
|---|---|---|
| 1 | United Arab Emirates | 73.8% |
| 2 | South Korea | 73.0% |
| 3 | Saudi Arabia | 72.8% |
| 4 | Singapore | 71.7% |
| 5 | Norway | 67.5% |
| 6 | Australia | 64.6% |
| 7 | Sweden | 62.9% |
| 8 | Hong Kong | 62.8% |
| 9 | United Kingdom | 62.2% |
| 10 | Denmark | 59.0% |
| 11 | Ireland | 57.0% |
| 12 | Israel | 56.6% |
| 13 | Canada | 56.4% |
| 14 | United States | 56.4% |
| 15 | Spain | 55.4% |
| 16 | Switzerland | 54.0% |
| 17 | New Zealand | 53.6% |
| 18 | Netherlands | 52.0% |
| 19 | Taiwan | 50.8% |
| 20 | Austria | 48.0% |
| 21 | China | 46.9% |
| 22 | Slovakia | 45.9% |
| 23 | Finland | 45.5% |
| 24 | France | 42.3% |
| 25 | Czech Republic | 41.6% |
| 26 | Italy | 41.3% |
| 27 | Germany | 39.8% |
| 28 | South Africa | 39.8% |
| 29 | Philippines | 38.7% |
| 30 | Mexico | 36.8% |
| 31 | Russia | 36.2% |
| 32 | Poland | 35.0% |
| 33 | Malaysia | 34.5% |
| 34 | Hungary | 34.4% |
| 35 | Belgium | 33.5% |
| 36 | Greece | 32.5% |
| 37 | Portugal | 32.1% |
| 38 | Thailand | 31.0% |
| 39 | Argentina | 30.7% |
| 40 | Turkey | 29.6% |
| 41 | Romania | 27.9% |
| 42 | Brazil | 26.3% |
| 43 | Japan | 24.7% |
| 44 | Vietnam | 19.7% |
| 45 | Indonesia | 14.0% |
| 46 | Ukraine | 14.4% |
| 47 | India | 12.8% |
See alsoEdit
ReferencesEdit
- ^ a b "Top Countries by Smartphone Penetration & Users - Newzoo". Retrieved 20 April 2018.
- ^ a b c Poushter, Jacob. "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies | Pew Research Center". Pewglobal.org. Retrieved 2016-02-23.
- ^ a b "Denmark's Smartphone Market Nears Saturation". eMarketer. Retrieved 2015-06-18.
- ^ "Think with Google". Think with Google. Retrieved 2016-03-20.
- ^ By Zoe Fox2013-08-27 14:52:34 UTC (2013-08-27). "The 15 Countries With the Highest Smartphone Pentration". Mashable.com. Retrieved 2016-03-20.