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List of countries by smartphone penetration

This is a list of countries by smartphone penetration in 2018. These numbers come from Newzoo's Global Mobile Market Report 2018 (the numbers were last updated in May 2018) [1] and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality.

Rank Total Population Online Population Smartphone Penetration Smartphone Users
1  United Arab Emirates 9,543,000 82.2% 7,845,000
2  Sweden 9,987,000 74.0% 7,391,000
3   Switzerland 8,524,000 73.5% 6,268,000
4  South Korea 50,897,000 72.9% 37,114,000
5  Taiwan 23,611,000 72.2% 17,050,000
6  Canada 36,958,000 71.8% 26,531,000
7  United States 328,836,000 71.5% 235,156,000
8  Netherlands 17,085,000 71.0% 12,129,000
9  Germany 80,561,000 71.0% 57,200,000
10  United Kingdom 65,913,000 70.8% 46,639,000
11  Belgium 11,513,000 69.7% 8,020,000
12  Spain 46,117,000 69.5% 32,069,000
13  Australia 24,967,000 69.3% 17,292,000
14  Azerbaijan 10,070,000 69.1% 6,961,000
15  Italy 59,788,000 68.5% 40,938,000
16  Saudi Arabia 33,300,000 68.3% 22,748,000
17  Portugal 10,229,000 68.0% 6,954,000
18  France 65,206,000 67.8% 44,225,000
19  Czech Republic 10,563,000 67.3% 7,106,000
20  Poland 38,523,000 66.5% 25,635,000
21  Malaysia 31,571,000 66.5% 20,980,000
22  Greece 10,872,000 63.4% 6,896,000
23  Romania 19,105,000 60.6% 11,575,000
24  Chile 18,493,000 60.4% 11,166,000
25  Russia 143,261,000 58.7% 84,075,000
26  China 1,393,686,000 55.6% 775,028,000
27  Turkey 81,086,000 55.2% 44,771,000
28  Argentina 44,692,000 53.0% 23,668,000
29  Japan 125,738,000 51.9% 65,282,000
30  Mexico 131,788,000 46.2% 60,870,000
31  Thailand 68,416,000 44.6% 30,486,000
32  Kazakhstan 18,256,000 43.5% 7,934,000
33  Iran 81,810,000 43.2% 35,366,000
34  Brazil 212,873,000 42.8% 91,191,000
35  Peru 32,554,000 42.3% 13,765,000
36 South Africa 55,867,000 41.6% 23,242,000
37  Colombia 49,469,000 41.1% 20,352,000
38  Venezuela 32,328,000 40.1% 12,964,000
39  Morocco 35,652,000 39.3% 13,995,000
40  Algeria 41,730,000 38.1% 15,887,000
41  Egypt 97,007,000 36.7% 35,622,000
42  Vietnam 96,357,000 30.1% 29,043,000
43  Ukraine 44,170,000 28.6% 12,649,000
44  India 1,358,138,000 28.5% 386,934,000
45  Philippines 105,341,000 27.2% 28,627,000
46  Indonesia 266,357,000 25.4% 67,570,000
47  Iran 39,751,000 24.2% 9,627,000
48  Nigeria 196,753,000 18.5% 36,445,000
49  Pakistan 200,663,000 11.6% 23,228,000
50  Bangladesh 166,735,000 5.4% 8,921,000

Contents

2017 rankingsEdit

Newzoo's Global Mobile Market ReportEdit

Newzoo's 2017 Global Mobile Market Report shows the percentage of the population owning a smartphone. These numbers come from Newzoo's Global Mobile Market Report, April 2017, and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality.[1]

Rank Country/Region Total Population Smartphone Penetration Smartphone Users
1   United Arab Emirates 9,398,000 80.6% 7,573,000
2   Sweden 9,921,000 72.2% 7,167,000
3    Switzerland 8,454,000 71.7% 6,061,000
4   South Korea 50,705,000 71.5% 36,262,000
5   Taiwan 23,564,000 70.4% 16,596,000
6   Canada 36,626,000 80.8% 25,556,000
7   United States 326,474,000 69.3% 226,289,000
8   Netherlands 17,033,000 68.8% 11,720,000
9   Germany 80,636,000 68.8% 55,492,000
10   United Kingdom 65,511,000 68.6% 44,953,000
11   Australia 24,642,000 67.7% 16,671,000
12   Belgium 11,444,000 67.3% 7,706,000
13   Spain 46,070,000 66.8% 30,771,000
14   Azerbaijan 9,974,000 66.4% 6,619,000
15   Italy 59,798,000 65.8% 39,323,000
16   France 64,939,000 65.3% 42,399,000
17   Saudi Arabia 32,743,000 65.2% 21,337,000
18   Portugal 10,265,000 65.0% 6,672,000
19   Czech Republic 10,555,000 64.8% 6,835,000
20   Malaysia 31,164,000 64.1% 19,967,000
21   Poland 38,564,000 63.4% 24,431,000
22   Greece 10,893,000 59.5% 6,484,000
23   Chile 18,313,000 56.0% 10,254,000
24   Romania 19,238,000 56.0% 10,772,000
25   Russia 143,375,000 54.7% 78,364,000
26   China 1,388,233,000 51.7% 717,310,000
27   Japan 126,045,000 50.1% 63,089,000
28   Turkey 80,418,000 49.8% 40,010,000
29   Argentina 44,272,000 48.2% 21,329,000
30   Mexico 130,223,000 40.7% 52,993,000
31   Thailand 68,298,000 40.5% 27,628,000
32   Kazakhstan 18,064,000 39.2% 7,078,000
33   Brazil 211,243,000 37.7% 79,578,000
34   Iran 80,946,000 37.1% 30,000,000
35   Venezuela 31,926,000 36.2% 11,559,000
36   South Africa 55,436,000 36.2% 20,089,000
37   Peru 32,166,000 36.0% 11,585,000
38   Colombia 49,068,000 35.4% 17,361,000
39   Morocco 35,241,000 33.4% 11,755,000
40   Algeria 41,064,000 32.4% 13,293,000
41   Egypt 95,215,000 30.4% 28,958,000
42   Vietnam 95,415,000 26.4% 25,162,000
43   Ukraine 44,405,000 23.5% 10,448,000
44   Philippines 103,797,000 23.3% 24,173,000
45   India 1,342,513,000 22.4% 300,124,000
46   Indonesia 263,510,000 20.7% 54,494,000
47   Iraq 38,654,000 19.9% 7,709,000
48   Nigeria 191,836,000 14.8% 28,381,000
49   Pakistan 217,774,520 6.5% 13,505,343
50   Bangladesh 164,828,000 5.2% 8,578,000

Pew Research CenterEdit

The following list of countries by mobile phone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2]

Rank Country % of adults
owning a smartphone
Relative size
1   South Korea 88 88
 
2   Australia 77 77
 
3   Israel 74 74
 
4   United States 72 72
 
5   Spain 71 71
 
6   New Zealand 70 71
 
7   United Kingdom 68 68
 
8   Canada 67 67
 
9   Chile 65 65
 
10   Malaysia 65 65
 
11   Germany 60 60
 
12   Italy 60 60
 
13   China 60 60
 
14   Turkey 59 59
 
15   Palestine 57 57
 
16   Lebanon 52 52
 
17   India 51 51
 
18   France 49 49
 
19   Argentina 48 48
 
20   Venezuela 45 45
 
21   Russia 45 45
 
22   Brazil 41 41
 
23   Poland 41 41
 
24   Japan 39 39
 
25   South Africa 37 37
 
26   Vietnam 35 35
 
27   Mexico 35 35
 
28   Nigeria 28 28
 
29   Ukraine 27 27
 
30   Kenya 26 26
 
31   Peru 25 25
 
32   Philippines 22 22
 
33   Ghana 21 21
 
34   Indonesia 21 21
 
35   Senegal 19 19
 
36   Jordan 17 17
 
37   Burkina Faso 14 14
 
38   Pakistan 11 11
 
39   Tanzania 11 11
 
40   Ethiopia 4 4
 
41   Uganda 4 4
 

2016 rankingsEdit

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2] CITE DOES NOT MATCH YEAR

Rank Country % of adults
owning a smartphone
Relative size
1   South Korea 88 88
 
2   Australia 77 77
 
3   Israel 74 74
 
4   United States 72 72
 
5   Spain 71 71
 
6   New Zealand 70 71
 
7   United Kingdom 68 68
 
8   Canada 67 67
 
9   Chile 65 65
 
10   Malaysia 65 65
 
11   Germany 60 60
 
12   Italy 60 60
 
13   Turkey 59 59
 
14   China 59 59
 
15   Palestine 57 57
 
16   Lebanon 52 52
 
17   Jordan 51 51
 
18   France 49 49
 
19   Argentina 48 48
 
20   India 45 45
 
21   Russia 45 45
 
22   Brazil 41 41
 
23   Poland 41 41
 
24   Japan 39 39
 
25   South Africa 37 37
 
26   Vietnam 35 35
 
27   Mexico 35 35
 
28   Nigeria 28 28
 
29   Ukraine 27 27
 
30   Kenya 26 26
 
31   Peru 25 25
 
32   Philippines 22 22
 
33   Ghana 21 21
 
34   Indonesia 21 21
 
35   Senegal 19 19
 
36   Fiji 17 17
 
37   Burkina Faso 14 14
 
38   Pakistan 11 11
 
39   Tanzania 11 11
 
40   Ethiopia 4 4
 
41   Uganda 4 4
 

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [3]

2015 rankingsEdit

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2]

Rank Country % of adults
owning a smartphone
Relative size
1   South Korea 88 88
 
2   Australia 77 77
 
3   Israel 74 74
 
4   United States 72 72
 
5   Spain 71 71
 
6   New Zealand 70 71
 
7   United Kingdom 68 68
 
8   Canada 67 67
 
9   Chile 65 65
 
10   Malaysia 65 65
 
11   Germany 60 60
 
12   Italy 60 60
 
13   Turkey 59 59
 
14   China 58 58
 
15   Palestine 57 57
 
16   Lebanon 52 52
 
17   Jordan 51 51
 
18   France 49 49
 
19   Argentina 48 48
 
20   Venezuela 45 45
 
21   Russia 45 45
 
22   Brazil 41 41
 
23   Poland 41 41
 
24   Japan 39 39
 
25   South Africa 37 37
 
26   Vietnam 35 35
 
27   Mexico 35 35
 
28   Nigeria 28 28
 
29   Ukraine 27 27
 
30   Kenya 26 26
 
31   Peru 25 25
 
32   Philippines 22 22
 
33   Ghana 21 21
 
34   Indonesia 21 21
 
35   Senegal 19 19
 
36   India 17 17
 
37   Burkina Faso 14 14
 
38   Pakistan 11 11
 
39   Tanzania 11 11
 
40   Ethiopia 4 4
 
41   Uganda 4 4
 

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [3]

2013 rankingsEdit

The following list of countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.[4][5]

Rank Country/Territory Penetration
1   United Arab Emirates 73.8%
2   South Korea 73.0%
3   Saudi Arabia 72.8%
4   Singapore 71.7%
5   Norway 67.5%
6   Australia 64.6%
7   Sweden 62.9%
8   Hong Kong 62.8%
9   United Kingdom 62.2%
10   Denmark 59.0%
11   Ireland 57.0%
12   Israel 56.6%
13   Canada 56.4%
14   United States 56.4%
15   Spain 55.4%
16    Switzerland 54.0%
17   New Zealand 53.6%
18   Netherlands 52.0%
19   Taiwan 50.8%
20   Austria 48.0%
21   China 46.9%
22   Slovakia 45.9%
23   Finland 45.5%
24   France 42.3%
25   Czech Republic 41.6%
26   Italy 41.3%
27   Germany 39.8%
28   South Africa 39.8%
29   Philippines 38.7%
30   Mexico 36.8%
31   Russia 36.2%
32   Poland 35.0%
33   Malaysia 34.5%
34   Hungary 34.4%
35   Belgium 33.5%
36   Greece 32.5%
37   Portugal 32.1%
38   Thailand 31.0%
39   Argentina 30.7%
40   Turkey 29.6%
41   Romania 27.9%
42   Brazil 26.3%
43   Japan 24.7%
44   Vietnam 19.7%
45   Indonesia 14.0%
46   Ukraine 14.4%
47   India 12.8%

See alsoEdit

ReferencesEdit

  1. ^ a b "Top Countries by Smartphone Penetration & Users - Newzoo". Retrieved 20 April 2018.
  2. ^ a b c Poushter, Jacob. "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies | Pew Research Center". Pewglobal.org. Retrieved 2016-02-23.
  3. ^ a b "Denmark's Smartphone Market Nears Saturation". eMarketer. Retrieved 2015-06-18.
  4. ^ "Think with Google". Think with Google. Retrieved 2016-03-20.
  5. ^ By Zoe Fox2013-08-27 14:52:34 UTC (2013-08-27). "The 15 Countries With the Highest Smartphone Pentration". Mashable.com. Retrieved 2016-03-20.