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Brands with net sales of more than US$1 billion annuallyEdit

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]

Brands by product typeEdit

DishwashingEdit

  • Dawn dishwashing liquid
  • Joy dishwashing liquid
  • Gain dishwashing liquid
  • Ivory dishwashing liquid

Menstrual hygieneEdit

HaircareEdit

 
Head & Shoulders shampoo

Healthcare productsEdit

HouseholdEdit

  • Ace stain remover liquid
  • Bounce fabric-softener sheet for dryers[7]
  • Cascade dishwasher detergent
  • Fairy (known as Dreft in the Netherlands) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
  • Febreze odor control
  • Flash cleaning product
  • Jar dishwashing liquid and dishwasher detergent
  • Joy dishwashing liquid
  • Mr. Clean household cleaners
  • Puffs tissues
  • Luvs disposable diapers
 
A bar of Safeguard soap
  • Safeguard antibacterial soap brand[8] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[9]
  • Tide detergents
  • Swiffer cleaning products

Laundry detergentsEdit

  • Ariel laundry detergent
  • Bold laundry detergent
  • Bonux laundry detergent
  • Cheer laundry detergent
  • Daz laundry detergent
  • Downy fabric softener
  • Dreft laundry detergent
  • Era laundry detergent
  • Gain laundry detergent
  • Ola laundry soap
  • PMC laundry soap
  • Tide laundry detergent
  • Lenor fabric softener

Skin careEdit

Divested brandsEdit

Brands owned by Procter & Gamble in the past, but since divested:

Discontinued brandsEdit

Brands owned by Procter & Gamble in the past, but since phased out:

  • Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in Walmart stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores[17]
  • Big Top, brand of peanut butter before Jif made its debut.
  • Blossom, facial soap
  • Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
  • Citrus Hill, orange juice drink sold from 1983 to 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1940s to 1980.
  • Encaprin, coated aspirin[10]
  • Fling, disposable dishcloth brand.
  • Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
  • Fresco bath soap
  • Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
  • High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986.
  • Monchel, beauty soap
  • Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
  • OK, economy bar and packaged laundry soap.
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Shasta, cream shampoo sold late 1940s-mid-1950s.
  • Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
  • Star Soap and Star Naphtha Soap Chips
  • Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, liquid dentifrice sold late 1930s to late 1940s.[18]
  • Tempo, brand of dry wipes, produced from 2000 to 2010.
  • Tender Leaf, tea brand sold from 1940s to 1975.
  • Thrill, dishwashing liquid last made in 1973
  • Torengos, stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.[citation needed]

ReferencesEdit

  1. ^ "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016.
  2. ^ a b c Magistretti, Bérénice. "FemBeat: P&G Acquires Organic Period Care Startup This Is L." Forbes. Retrieved 2019-10-10.
  3. ^ Gravier, Elizabeth (2019-06-07). "Charmin's new 'Forever Roll' is a massive roll of toilet paper targeted at millennial customers". CNBC. Retrieved 2019-10-10.
  4. ^ Brunsman, Barrett (5 August 2019). "P&G rolls out new formula for Crest". www.bizjournals.com. Retrieved 2019-10-10.
  5. ^ "Annual report" (PDF). www.pginvestor.com. 2014. Retrieved 2019-06-02.
  6. ^ New Chapter Official: Vitamins & Herbal Supplements Retrieved 2017-05-26.
  7. ^ This commercial
  8. ^ O'Guinn, T.; Allen, C.; Semenik, R.J. (2008). Advertising and Integrated Brand Promotion. Cengage Learning. p. 286. ISBN 978-0-324-56862-2. Retrieved October 22, 2016.
  9. ^ Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016.
  10. ^ a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.
  11. ^ Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016.
  12. ^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013.
  13. ^ "Bloomberg - Are you a robot?". www.bloomberg.com.
  14. ^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
  15. ^ "P&G sells off another brand". Retrieved 20 February 2018.
  16. ^ http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw[permanent dead link]
  17. ^ Neff, Jack (November 13, 2017). "STARTED FROM THE BOTTOM: The tale of a paper goods brand that refuses to crumple". Advertising Age.
  18. ^ "Teel Protects Teeth..... Beautifully!".