Liquitex is a US company that supplies art materials, focusing exclusively on the development, manufacture, and distribution of acrylic paints. Founded by Henry Levison as "Permanent Pigments" in 1955, the company created the first water-based acrylic paint, along with the first acrylic gesso. That same year, Levison decided to reorganize the company under the name "Liquitex". In 1956, the company starting selling "Soft Body" acrylic paints. In 1963, "Heavy Body" paints were available with a thicker consistency. The company offers the largest number of acrylic paint products in the world.
|Formerly||Permanent Pigments Company|
Liquitex was developed by the Permanent Pigments Company, established in 1933 by Henry Levison. Permanent Pigments was a small, family-owned business located in Cincinnati that focused on developing oil paint.
In 1955, Levison developed a quick-drying, water-emulsified acrylic polymer resin. In selecting a name for the new product, Levison chose "Liquitex" as a portmanteau of "liquid" and "texture". The name was based on the character of the medium, which was a liquid base, quick drying and easily used to create texture in artwork.
In 1950, Henry Levison, along with other professionals in the art materials industry, established the National Art Materials Trade Association, now known as the International Art Materials Trade Association. It was the first trade organization in the world that focused on promoting and sustaining the manufacture, distribution, sales, and training in the use of art materials.
|Paints||Liquitex Professional Paint Markers |
Liquitex Professional Spray Paint
Liquitex Professional Soft Body Acrylic Paint
Liquitex Professional Heavy Body Acrylic Paint
Liquitex Professional Acrylic Ink!
Liquitex Basics Matt
Removable and non-removable varnishes
Notable adopters of acrylicsEdit
Helen Frankenthaler and Andy Warhol were early adopters of Liquitex acrylic paints. David Hockney switched from oils to acrylics after Liquitex made a less liquid medium in 1963 (High Viscosity Artist Color).
Liquitex is used by mural artists like Thomas Hart Benton. Abstract expressionist artist Robert Motherwell switched to acrylic paints due to his use of large amounts of black, a color that (as oil paint) takes an especially long time to dry. He continued to use oil paint for some work, but mostly used acrylics after the mid-1960s.
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