Liberty Shoes

Liberty Shoes Limited (LSL) is an Indian shoe company, based in Karnal, Haryana.

Liberty Shoes
TypePublic, (BSE 526596, NSE LIBERTSHOE)
IndustryShoe
Founded1954
HeadquartersKarnal, Haryana[1]
Key people
Adesh Gupta (CEO)
ProductsFootwear
Revenue~600 crore (2015)
ParentLiberty Group
Websitelibertyshoes.com

Established in 1954, the company produces 60,000 pairs of footwear a day through its six manufacturing units. Its shoes are sold through multi-brand outlets and exclusive showrooms. The company has a presence in 25 countries, with 50 showrooms outside India.[2] Adesh Gupta became the CEO of LSL on 16 July 2001.

HistoryEdit

Liberty Shoes was founded by Dharam Pal Gupta, Purshotam Das Gupta and Rajkumar Bansal as Pal Boot House in 1954. Liberty Shoes first organized its distribution and exclusive showrooms in 1983, working with Balbir Singh & Sons.

The company was incorporated in September 1986 as a public limited company; it obtained the Certificate of Commencement of Business in March 1988. It also set up a joint venture in Russia to manufacture shoes in 1991, working under the name of M/S Liberty & Go. The company markets its product nationally and internationally under the brand name "LIBERTY."

Force 10, Liberty's first sub-brand, was launched in August 1990, taking advantage of a casual footwear trend sweeping the Indian market. By 1995, Force 10 became Liberty's flagship brand, notching up sales of 32 crore. In the coming years, it not only helped the company establish its name in the domestic footwear market, but also paved the way for nine other sub-brands.[3]

The company saw major expansion in the 2000s in both retail and manufacturing bases. In April 2003, the Liberty Group underwent an important restructuring and its product portfolio was also revamped.

Liberty Group also works with fashion designers such as Rohit Bal, Rajesh Pratap Singh, Rina Dhaka, Rohit Gandhi, Ashish Soni and Suneet Verma to develop footwear matching their clothing lines.[4]

ManufacturingEdit

Liberty's manufacturing base includes six facilities spread across multiple states, two in Gharaunda and Liberty Puram (Haryana) where its primary and the largest manufacturing units are situated, Paonta Sahib, (Himachal Pradesh) with two units and Roorkee (Uttarakhand).[5]

See alsoEdit

ReferencesEdit

  1. ^ "Liberty Shoes reports 144 pc rise in Q1 net, to issue 1:1 bonus". Business Line. 19 July 2005.
  2. ^ "For life 'n Liberty". Business Line. 19 June 2008.
  3. ^ "Can Liberty do it?". Business Line. 13 January 2000.
  4. ^ "New footprints: How will Liberty Shoes' diversification moves fare?". Financial Express. 18 October 2004.
  5. ^ "Liberty Shoes to set up three units". The Hindu. 28 March 2006. Archived from the original on 28 December 2007.

External linksEdit