Open main menu

Level, styled as LEVEL, is an airline brand under which three European airlines owned by the International Airlines Group (IAG) operate low-cost flights.

Level
Logo for the Level airline brand, consisting of a two-color square in blue and green, and the word "Level" written in black all-capitals text.
IATA ICAO Callsign
VK
IB
LV
FOO
IBE
BOS
AUSTROJET
IBERIA
MISTRAL
Founded15 March 2017; 2 years ago (2017-03-15)
Commenced operations1 June 2017
Operating bases
Frequent-flyer programAvios
Fleet size12
Destinations34
Company sloganIt's your world
Parent companyInternational Airlines Group
Key peopleWillie Walsh, Luis Gallego, Fernando Candela
Websiteflylevel.com

Level was marketed initially as a low-cost, long-haul carrier, and began transatlantic services from Barcelona–El Prat Josep Tarradellas Airport in June 2017.[1] In July 2018, Level expanded with long-haul services from Paris Orly Airport which eventually took over the operation of IAG affiliate OpenSkies,[2] and began its first short-haul services from Vienna International Airport.

Contents

HistoryEdit

Initial launchEdit

Level was established by IAG in response to increased competition in the low-cost long-haul market, including that of Norwegian Long Haul. On 15 March 2017, IAG CEO Willie Walsh announced the new brand, together with four destinations from Barcelona–El Prat Josep Tarradellas Airport beginning in June 2017. These were Oakland, Los Angeles, Buenos Aires and Punta Cana.[3] A one-year contract was in place for Iberia to operate Level flights under its IB flight code and provide the necessary personnel, which has since been extended.

Willie Walsh, CEO of IAG, stated the corporation due to take over operation of the brand sold 52,000 seats within two days of being established, and over 147,000 after little more than 1.5 months, far exceeding IAG's expectations.[4] Rome, Paris and Milan were mentioned as possible locations for future expansion of the airline in Europe, together with additional routes out of Barcelona.[5]

Long-haul expansionEdit

In line with the expressed intent to continue with future expansion by adding routes from other European cities,[6] on 28 November 2017, Level announced flights from Paris Orly Airport to Montreal and Point-à-Pitre and flights from Barcelona to Boston to begin from July 2018, and flights from Paris Orly to Fort-de-France and Newark to begin from September 2018.[2] Flights from Paris Orly were to be operated under the air operator's certificate (AOC) and crew of OpenSkies, another airline owned by IAG.[7] After the OpenSkies brand was retired on 2 September 2018, its operations were absorbed into the Level brand.[2] On 8 November 2018, flights from Barcelona to Santiago de Chile and New York JFK were announced to begin in March and July 2019 respectively.[8] On 8 May 2019, a service from Paris to Las Vegas was announced to begin from 30 October 2019.[9]

Short-haul expansionEdit

On 29 June 2018, IAG announced the launch of a new low-cost Austrian subsidiary, Anisec Luftfahrt, to operate flights from Vienna International Airport, branded as Level, starting from 17 July 2018. The new subsidiary bears its own Austrian AOC and bases four Airbus A321 aircraft previously used by Air Berlin and Niki in Vienna, from which it planned to serve 14 European destinations on behalf of Level by the end of August 2018.[10] However, by December 2018 Level announced cuts to its Vienna route network, with routes being reduced in frequency or cancelled altogether, due to business figures being below expectations.[11]

On 14 March 2019, IAG confirmed plans to open a second base at Amsterdam Airport Schiphol, with seven routes already operated by Vueling transferred from 6 April 2019 to 15 August 2019. Routes once transferred were planned to be operated under the Level brand by Anisec Luftfahrt, with three Airbus A320 aircraft transferred from Vueling to Level in March 2019.[12] On 18 June 2019, during the 2019 Paris Air Show, the International Airlines Group signed a letter of intent to order a total of 200 Boeing 737 MAX 8 and MAX 10 aircraft to be operated across IAG's airlines, possibly including the Level brand, Vueling, and British Airways, though specific allocation amounts between operating airlines were not specified.[13][14]

DestinationsEdit

As of August 2019, the airlines operating for Level serve, or have previously served the following destinations:

Long-haul destinationsEdit

Country City Airport Notes Refs
Argentina Buenos Aires Ministro Pistarini International Airport
Canada Montréal Montréal–Pierre Elliott Trudeau International Airport Seasonal
Chile Santiago Comodoro Arturo Merino Benítez International Airport [8]
Dominican Republic Punta Cana Punta Cana International Airport Terminated
France Paris Orly Airport Base
Guadeloupe Pointe-à-Pitre Pointe-à-Pitre International Airport
Martinique Fort-de-France Martinique Aimé Césaire International Airport
Spain Barcelona Barcelona–El Prat Josep Tarradellas Airport Base
United States Boston Logan International Airport
Las Vegas McCarran International Airport Begins 30 October 2019 [9]
Los Angeles Los Angeles International Airport Terminated
Newark Newark Liberty International Airport
New York City John F. Kennedy International Airport [8]
Oakland Oakland International Airport Terminated
San Francisco San Francisco International Airport

Short-haul destinationsEdit

Country City Airport Notes Refs
Austria Linz Linz Airport Seasonal [15]
Salzburg Salzburg Airport Seasonal
Vienna Vienna International Airport Base [16]
Croatia Dubrovnik Dubrovnik Airport Seasonal
Cyprus Larnaca Larnaca International Airport Seasonal [17]
Denmark Copenhagen Copenhagen Airport Terminated [15]
France Calvi Calvi – Sainte-Catherine Airport Seasonal [15]
Paris Charles de Gaulle Airport
Germany Hamburg Hamburg Airport
Rostock Rostock Airport Seasonal
Italy Genoa Genoa Cristoforo Colombo Airport Seasonal [15]
Milan Milan Malpensa Airport [18]
Olbia Olbia Costa Smeralda Airport Seasonal
Rome Leonardo da Vinci–Fiumicino Airport [18]
Venice Venice Marco Polo Airport Terminated
Netherlands Amsterdam Amsterdam Airport Schiphol Base [18]
Portugal Lisbon Lisbon Airport
Porto Porto Airport
Spain Alicante Alicante–Elche Airport
Barcelona Barcelona–El Prat Josep Tarradellas Airport
Bilbao Bilbao Airport
Fuerteventura Fuerteventura Airport [18]
Ibiza Ibiza Airport Terminated
Málaga Málaga Airport
Palma de Mallorca Palma de Mallorca Airport
Seville Seville Airport Terminated
Valencia Valencia Airport Terminated
United Kingdom London Gatwick Airport
London Luton Airport [18]

Codeshare agreementsEdit

As of July 2018, the airlines operating for Level have codeshare agreements with the following airlines:

FleetEdit

 
An Iberia Airbus A330 branded as Level at Barcelona Airport.

As of July 2019, the combined Level branded fleet consists of the following aircraft:[19][20]

Level Fleet
Aircraft In
Service
Orders Passengers Notes
W Y Total
Airbus A320-200 2 1[21][22] 180 180 Operated by Anisec Luftfahrt.
Transferred from Vueling from March 2019.
Airbus A321-200 4 210 210 Operated by Anisec Luftfahrt.
Airbus A330-200 4 1[23] 21 293 314 Operated by Iberia.
2 Operated by OpenSkies.
1 to be delivered in the third quarter of 2019.[23]
Total 12 2

The airlines operating for the brand have plans to expand from three A330-200s in 2017 to at least 15 aircraft by 2022, with the possibility of continuing to acquire Airbus A330s, or perhaps moving to Boeing 787s.[24]

ServicesEdit

Frequent-flyer programmeEdit

In common with all IAG subsidiary airlines, Level's frequent-flyer programme is Avios. Passengers may thus earn and redeem Avios points on Level in addition to Aer Lingus, Air Italy, British Airways, Flybe, Iberia, Kulula, and Vueling. Avios points may also be used for travel on airlines in the Oneworld alliance.

Cabins and serviceEdit

EconomyEdit

The Economy cabin of Level's A330 aircraft feature 293 seats in a 2-4-2 layout. The Economy cabin of Level's A321 aircraft feature 210 seats in a 3-3 layout. Seats on the A330 are equipped with a 9" seat-back TV screen, featuring a selection of films, TV shows, and music free of charge through January 2020, after which a fee will be charged for the service. In-flight WiFi, in-flight catering, and checked/hold baggage are all available for purchase by passengers.[25]

Premium EconomyEdit

Premium Economy is only available on A330 aircraft. The cabin features 21 reclining seats featuring 37" seat pitch in a 2-3-2 layout, each equipped with a 12" TV screen and noise cancelling headphones. Passengers are offered a full, three-course meal, and WiFi is available for purchase. Passengers are also given a baggage allowance of one cabin bag and two checked/hold bags.[26]

ReferencesEdit

  1. ^ "Tweets with replies by LEVEL_en (@flywithlevelEN) - Twitter". twitter.com.
  2. ^ a b c "LEVEL launches four routes from Paris Orly with fares from €99" (Press release). IAG. Retrieved 28 November 2017.
  3. ^ Liu, Jim (17 March 2017). "Level outlines planned June 2017 launch". Routesonline. UBM (UK) Ltd. Retrieved 17 March 2017.
  4. ^ Schlapping, Ben (19 March 2017). "WHOA: New "LEVEL" Transatlantic Airline Sold 52K Tickets On Day One!". One Mile at a Time.
  5. ^ "IAG dice que la acogida de Level en Barcelona ha sido excepcional" [IAG says that the reception of Level in Barcelona has been "exceptional"]. elEconomista.es (in Spanish). Editorial Ecoprensa, SA.
  6. ^ Baquero, Camilo S. (18 March 2017). "Level, así se llama la nueva aerolínea 'low cost' de IAG que volará a Los Ángeles desde 99 euros" [Level, that's the name of IAG's new low cost airline that will fly to Los Angeles from 99 euros]. El País (in Spanish). Ediciones El País SL.
  7. ^ "IAG confirms Orly for LEVEL base; to scrap OpenSkies in 4Q18". CH-Aviation. 29 November 2017.
  8. ^ a b c Liu, Jim (8 November 2018). "LEVEL adds new Barcelona Trans-Atlantic routes in NS19". Routesonline. UBM (UK) Ltd. Retrieved 8 November 2018.
  9. ^ a b Liu, Jim (8 May 2019). "LEVEL adds Paris – Las Vegas service from late-Oct 2019". Routesonline. UBM (UK) Ltd.
  10. ^ "IAG Launches New Austrian Subsidiary" (Press release). IAG. Retrieved 2 July 2018.
  11. ^ Gruber, Jan (18 December 2018). "Wien: Anisec gibt drei Routen auf" [Anisec gives up further three routes]. Austrian Aviation Net (in German). CUBO MEDIA.
  12. ^ Steuer, René (14 March 2019). "Amsterdam: Anisec startet Level-Basis am 6. April 2019" [Level confirm Amsterdam shorthaul operation from April 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 14 March 2019.
  13. ^ Garcia, Marisa (18 June 2019). "LOI For 200 737 MAX Planes Is Can't-Lose For IAG, And No Loss For Airbus". Forbes. Forbes Media LLC. Retrieved 18 June 2019.
  14. ^ "ANALYSIS: Paris air show 2019 order tracker". FlightGlobal. Reed Business Information Limited. 19 June 2019. Retrieved 19 June 2019.
  15. ^ a b c d Liu, Jim (22 January 2019). "LEVEL/Anisec expands Austria network in S19". Routesonline. UBM (UK) Ltd.
  16. ^ "IAG to open Level-branded base in Vienna". Breaking Travel News. 28 June 2018.
  17. ^ "New low-cost airline, LEVEL, to feature Vienna-Larnaca flights". Cyprus Traveller. 28 June 2018. Retrieved 28 June 2018.
  18. ^ a b c d e Steuer, René (14 March 2019). "Amsterdam: Anisec startet Level-Basis am 6. April 2019" [Amsterdam: Anisec launches LEVEL base on 6 April 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 14 March 2019.
  19. ^ elEconomista.es. "IAG estudia Roma y París como nuevas bases para LEVEL y dotarla con cinco aviones para verano de 2018 - elEconomista.es".
  20. ^ "LEVEL Flight Details and History". Planespotters.net. Retrieved 20 July 2018.
  21. ^ Gruber, Jan (14 December 2018). "Erster Anisec-A320 kommt im März 2019" [First Anisec A320 will arrive in March 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 21 December 2018.
  22. ^ Liu, Jim (14 December 2018). "Vueling/Anisec outlines A320 S19 operations". Routesonline. UBM (UK) Ltd.
  23. ^ a b Nensel, Mark (17 July 2018). "IAG's Level commits to two more A330s amid route expansion". Air Transport World Online. Informa Exhibitions. Retrieved 26 August 2018.
  24. ^ Bjorn Fehrm (28 February 2018). "IAG's LEVEL shopping for future fleet". Leeham.
  25. ^ Silva, Gil Da. "LEVEL - Réservation : bagages, frais, poids et prix des valises (soute et cabine)". www.quellecompagnie.com.
  26. ^ "LEVEL, book direct flights and cheap flight tickets". www.flylevel.com.[permanent dead link]

External linksEdit