Level (airline brand)
|Founded||15 March 2017|
|Commenced operations||1 June 2017|
|Company slogan||It's your world|
|Parent company||International Airlines Group|
|Key people||Willie Walsh, Luis Gallego|
Level was marketed initially as a low-cost, long-haul carrier, and began transatlantic services from Barcelona–El Prat Josep Tarradellas Airport in June 2017. In July 2018, Level expanded with long-haul services from Paris Orly Airport which eventually took over the operation of IAG affiliate OpenSkies, and began its first short-haul services from Vienna International Airport.
Level was established by IAG in response to increased competition in the low-cost long-haul market, including that of Norwegian Long Haul. On 15 March 2017, IAG CEO Willie Walsh announced the new brand, together with four destinations from Barcelona–El Prat Josep Tarradellas Airport beginning in June 2017. These were Oakland, Los Angeles, Buenos Aires and Punta Cana. A one-year contract was in place for Iberia to operate Level flights under its IB flight code and provide the necessary personnel, which has since been extended.
Willie Walsh, CEO of IAG, stated the corporation due to take over operation of the brand sold 52,000 seats within two days of being established, and over 147,000 after little more than 1.5 months, far exceeding IAG's expectations. Rome, Paris and Milan were mentioned as possible locations for future expansion of the airline in Europe, together with additional routes out of Barcelona.
In line with the expressed intent to continue with future expansion by adding routes from other European cities, on 28 November 2017, Level announced flights from Paris Orly Airport to Montreal and Point-à-Pitre and flights from Barcelona to Boston to begin from July 2018, and flights from Paris Orly to Fort-de-France and Newark to begin from September 2018. Flights from Paris Orly were to be operated under the air operator's certificate (AOC) and crew of OpenSkies, another airline owned by IAG. After the OpenSkies brand was retired on 2 September 2018, its operations were absorbed into the Level brand. On 8 November 2018, flights from Barcelona to Santiago de Chile and New York JFK were announced to begin in March and May 2019 respectively. On 8 May 2019, a service from Paris to Las Vegas was announced to begin from 30 October 2019.
On 29 June 2018, IAG announced the launch of a new low-cost Austrian subsidiary, Anisec Luftfahrt, to operate flights from Vienna International Airport, branded as Level, starting from 17 July 2018. The new subsidiary bears its own Austrian AOC and bases four Airbus A321 aircraft previously used by Air Berlin and Niki in Vienna, from which it planned to serve 14 European destinations on behalf of Level by the end of August 2018. However, by December 2018 Level announced cuts to its Vienna route network, with routes being reduced in frequency or cancelled altogether, due to business figures being below expectations.
On 14 March 2019, IAG confirmed plans to open a second base at Amsterdam Airport Schiphol, with seven routes already operated by Vueling to be transferred starting 6 April 2019 through 15 August 2019. Routes once transferred were planned to be operated under the Level brand by Anisec Luftfahrt, with three Airbus A320 aircraft transferred from Vueling to Level in March 2019. On 18 June 2019, during the 2019 Paris Air Show, the International Airlines Group signed a letter of intent to order a total of 200 Boeing 737 MAX 8 and MAX 10 aircraft to be operated across IAG's airlines, possibly including the Level brand, Vueling, and British Airways, though specific allocation amounts between operating airlines were not specified.
As of June 2019[update], the airlines operating for Level serve, or have previously served the following destinations:
|Airbus A320-200||2||1||—||180||180||Operated by Anisec Luftfahrt.|
Transferred from Vueling from March 2019.
|Airbus A321-200||4||—||—||210||210||Operated by Anisec Luftfahrt.|
|Airbus A330-200||4||1||21||293||314||Operated by Iberia.|
|2||Operated by OpenSkies.|
1 to be delivered in the third quarter of 2019.
The airlines operating for the brand have plans to expand from three A330-200s in 2017 to at least 15 aircraft by 2022, with the possibility of continuing to acquire Airbus A330s, or perhaps moving to Boeing 787s.
In common with all IAG subsidiary airlines, Level's frequent-flyer programme is Avios. Passengers may thus earn and redeem Avios points on Level in addition to Aer Lingus, Air Italy, British Airways, Flybe, Iberia, Kulula, and Vueling. Avios points may also be used for travel on airlines in the Oneworld alliance.
Cabins and serviceEdit
The Economy cabin of Level's A330 aircraft feature 293 seats in a 2-4-2 layout. The Economy cabin of Level's A321 aircraft feature 210 seats in a 3-3 layout. Seats on the A330 are equipped with a 9" seat-back TV screen, featuring a selection of films, TV shows, and music free of charge through June 2019, but will be an additional fee from July 2019. In-flight WiFi, in-flight catering, and checked/hold baggage are all available for purchase by passengers.
Premium Economy is only available on A330 aircraft. The cabin features 21 reclining seats featuring 37" seat pitch in a 2-3-2 layout, each equipped with a 12" TV screen and noise cancelling headphones. Passengers are offered a full, three-course meal, and WiFi is available for purchase. Passengers are also given a baggage allowance of one cabin bag and two checked/hold bags.
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- Steuer, René (14 March 2019). "Amsterdam: Anisec startet Level-Basis am 6. April 2019" [Level confirm Amsterdam shorthaul operation from April 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 14 March 2019.
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- "ANALYSIS: Paris air show 2019 order tracker". FlightGlobal. Reed Business Information Limited. 19 June 2019. Retrieved 19 June 2019.
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- "IAG to open Level-branded base in Vienna". Breaking Travel News. 28 June 2018.
- Steuer, René (14 March 2019). "Amsterdam: Anisec startet Level-Basis am 6. April 2019" [Amsterdam: Anisec launches LEVEL base on 6 April 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 14 March 2019.
- elEconomista.es. "IAG estudia Roma y París como nuevas bases para LEVEL y dotarla con cinco aviones para verano de 2018 - elEconomista.es".
- "LEVEL Flight Details and History". Planespotters.net. Retrieved 20 July 2018.
- Gruber, Jan (14 December 2018). "Erster Anisec-A320 kommt im März 2019" [First Anisec A320 will arrive in March 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 21 December 2018.
- Liu, Jim (14 December 2018). "Vueling/Anisec outlines A320 S19 operations". Routesonline. UBM (UK) Ltd.
- "New low-cost airline, LEVEL, to feature Vienna-Larnaca flights". Cyprus Traveller. 28 June 2018. Retrieved 28 June 2018.
- Nensel, Mark (17 July 2018). "IAG's Level commits to two more A330s amid route expansion". Air Transport World Online. Informa Exhibitions. Retrieved 26 August 2018.
- Bjorn Fehrm (28 February 2018). "IAG's LEVEL shopping for future fleet". Leeham.
- Silva, Gil Da. "LEVEL - Réservation : bagages, frais, poids et prix des valises (soute et cabine)". www.quellecompagnie.com.
- "LEVEL, book direct flights and cheap flight tickets". www.flylevel.com.[permanent dead link]