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Earls (restaurant chain)

  (Redirected from Leroy Fuller)

Earls is a family owned premium casual dining chain that operates a total of 68 restaurants in Canada and the United States. Their head office is in Vancouver, British Columbia, Canada.

Earls Restaurants Ltd
Private
IndustryRestaurant
GenrePremium Casual
Founded1982; 37 years ago (1982)
FounderLeroy Earl Fuller
Headquarters200-425 Carrall Street, Vancouver, British Columbia
Number of locations
68
Areas served
Canada, United States
Revenue$250 million (2014)[1]
n/a
Number of employees
5,000 (2014)[1]
Websiteearls.ca

HistoryEdit

FoundingEdit

Leroy Earl "Bus" Fuller (1928–2019),[2] the founder of Earls, was a Korean War veteran and an experienced restaurateur with over twenty successful and failed restaurants to his name. His first restaurant was opened in Sunburst, Montana, United States, in 1954 under the name "Green & White". In the late 1950s, Fuller moved his young family to Canada and operated a series of A&W (Canada) locations in Edmonton, Alberta. Soon, the Fullers were operating thirty locations.[3][4] In the 1970s, the Fullers moved west to Vancouver, British Columbia, Canada.

It was during this time that Fuller went into business with his son Stan Fuller, founding the first Earls restaurant in 1982 in Edmonton. The chain quickly grew when the Fullers set up an Earls restaurant in their new home town of Vancouver in 1983. Although its menu originally consisted mostly of burgers and beer, Earls has changed the menu to offer "dishes inspired by trips around the world."[3] Over the years, Earls restaurants have spread across Western Canada, the United States, and Ontario.

RecentEdit

While the chain was originally a family business, in 2013, Mo Jessa became the first non-Fuller to be named as company president.[1]

The Fullers are involved in a number of other Western Canadian restaurant chains. Jeff Fuller and Stewart Fuller, two other sons of Leroy, are involved in JOEY (a western Canadian restaurant chain) and Cactus Club Cafe, respectively. Ole Stan Fuller owns a 20% share of the latter establishment. After the other brothers dropped out.[5]

In December 2017, Earls announced that they would be closing one of their first locations, on Marine Drive in North Vancouver.[6] In early 2018, the chain will then open a concept restaurant in West Vancouver as a replacement.

SustainabilityEdit

The Earls chain has utilized chicken raised cage-free, and sustainable seafood vetted by Ocean Wise and the Marine Stewardship Council.[7]

In April 2016, following a trial at its flagship locations, Earls announced that all of its locations would only serve beef sourced from farms accredited under Humane Farm Animal Care's "Certified Humane" standards. While Canadian suppliers were used for the trial, Earls stated that there were not enough suitable farms to meet the required demand across their entire chain. As such, the chain chose to source its meat from an accredited farm in Kansas, United States. Following the announcement, Earls faced criticism from government officials for its decision to stop using domestic beef; Rob McNabb, head of the Canadian Cattlemen's Association, criticized the implication that Canadian cattle producers were not working towards humane cattle raising practices, and stated that they were "second to none in ensuring the welfare of their animals". The Earls company stated that it would use a Canadian supplier if it met these standards while meeting its supply demands,[8][9] but on May 5, 2016, the chain decided to reverse its decision entirely. Company president Mohammad Jessa explained that the decision was a "mistake", and stated that the company planned to work with ranchers in Alberta to encourage humane practices.[10]

See alsoEdit

ReferencesEdit

  1. ^ a b c "Mo Jessa: Duke of Earls". Business in Vancouver. Retrieved 12 February 2019.
  2. ^ [1]
  3. ^ a b "About Earls Kitchen + Bar". Earls.ca. Retrieved 12 February 2019.
  4. ^ "48. Bus Fuller, Stan Fuller, and Jeff Fuller". Vancouver Magazine. 17 November 2015. Retrieved 12 February 2019.
  5. ^ "Fuller family's restaurants heading east". The Globe and Mail. Retrieved 12 February 2019.
  6. ^ McLean, Hanna (6 December 2017). "Earls North Vancouver Tin Palace to close after 34 years of service". Dished Vancouver. Retrieved 7 December 2017.
  7. ^ "Earl's becomes first restaurant chain in North America to serve Certified Humane beef". Edmonton Journal. Retrieved 29 April 2016.
  8. ^ "Earls restaurants' move to drop Alberta beef provokes backlash". CBC News. Retrieved 29 April 2016.
  9. ^ "Earls switch to U.S. meat 'a slap in the face,' Alberta Beef Producers boss says". CBC News. Retrieved 29 April 2016.
  10. ^ "Earls to put Alberta beef back on the menu after controversial switch to U.S. supplier". CBC News. Retrieved 4 May 2016.

External linksEdit