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Lava International Limited is an Indian multi-national company in the mobile handset industry. The company was founded in 2009[3] as an offshoot of a telecommunication venture. It is headquartered in Noida, India and has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Indonesia, Mexico and the Middle East, Pakistan and Russia.[4] The company started its Africa operations by launching its product in Egypt in 2016.[5][6]

Lava International
Private
IndustrySmartphones, Feature phones
Founded2009
FoundersHari Om Rai, Sunil Bhalla, Shailendra Nath Rai, Vishal Sehgal[1]
HeadquartersNoida, India
Area served
India, Thailand, Nepal, Bangladesh, Sri Lanka, Indonesia, Mexico, Middle East, Pakistan, Egypt, Russia
ProductsMobile phones, Laptops, Smartphones, Tablet computers, 3G, datacard, Mobile telephony, Software
RevenueIncrease 6,700 crore (US$930 million) (2015)[2]
Websitewww.lavamobiles.com

Lava is working towards establishing a mobile phone design center in India and setting up new manufacturing facilities. The company has an in-house R&D and product-testing set-up in China and India for product design and development.[7][8]

Contents

HistoryEdit

Lava was founded in 2009 by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal.[1]

ProductsEdit

In 2012, chip-maker Intel tied up with Lava to announce the first smartphone in India with an Intel processor, the Xolo X900. With this handset, the Xolo brand was launched.[9] Lava entered the tablet market In the same year with the E-Tab Z7H.[10]

In 2014, Lava launched its flagship smartphone, Iris Pro 30, which was also the first in its Iris Pro series.[11] The Lava Iris X1 was among the earliest smartphones in India to run on the Android Kitkat (4.4) operating system.[12]

In December 2014, the company launched its first smartphone running on the Windows Phone operating system, the Iris Win1.[13]

The Xolo X50 smartphone, which runs on the Android Lollipop (5.1) operating system, was launched in July 2016.[14]

In February 2017, Lava launched 4G Connect M14, what it claims is India's first 4G enabled feature phone.[15]

OfficesEdit

Lava is headquartered in Noida sector 64, Uttar Pradesh, India. The company maintains 6 offices and 3 manufacturing and service facilities throughout India.

Market share, revenue, and rankingsEdit

According to the IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava's market share in India was 8%.[16] In the financial year 2015-16 Lava had a turnover of USD 1.2 billion.[17] Lava was ranked India's fifth most trusted mobile handset brand, and the 75th most trusted among 1,200 brands by The Brand Trust Report 2014.[18] In the same year, the company was ranked the fourth largest smartphone brand in India by IDC.[19]

Research and developmentEdit

For designing and developing its products, Lava has set up a research and development facility in China.[20] This facility has produced phones such as the Lava Z25 Iris Pro 30 and the Fusion application for Android.

Lava received an award from the government of Uttar Pradesh in July 2017 for hiring the most number of apprentices in the state. The company hired 710 apprentices from Uttar Pradesh in 2016 in keeping with the guidelines laid down in the Apprenticeship Act, 1961.[21]

DistributionEdit

Lava has a single-layer distribution model, wherein more than 900 distributors across India are directly managed and controlled by the company.[22]

AwardsEdit

  • Lava has been ranked amongst Most Trusted Mobile Handsets/Tablets brands in 2016 in a survey conducted by Economic Times Brand Equity.[23]
  • Lava was declared as the Most Trusted Smartphone Brand in product quality and after sales service amongst all Indian brands by Silicon India.[24]
  • Lava received the Best Customer Experience team of the year Award at 9th Loyalty & Customer Experience Awards conducted by Kamikaze B2B media.[25]
  • Lava was recognized as the Smartphone Brand with Least Consumer Complaints at the TeleAnalysis Leadership Awards 2016.[26]
  • Lava won the ‘Best Customer Service in Mobile Handset Company’ Award at the Golden Star Six Sigma Awards 2016-2017.[27]
  • A study by Cyber Media Research (CMR) for Q3’16 revealed that LAVA has emerged as the No. 1 Indian mobile handset brand.[28]

ReferencesEdit

  1. ^ a b Mitra, Sounak (2015-01-05). "Lava hits sweet spot in smartphones". Business Standard India. Retrieved 2017-11-11.
  2. ^ "Lava International Ltd. Crossed USD 1 Billion Revenue Mark" (Press release). India: Lava International. 7 May 2015. Retrieved 2016-03-11.
  3. ^ "Lava International Limited: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-12-22.
  4. ^ Reporter, Naushad K. Cherrayil, Staff (2017-01-26). "Lava expects GCC sales to cross 1m this year". GulfNews. Retrieved 2017-11-11.
  5. ^ Goliya, Kshitiz (2016-09-02). "Lava eyes Africa as India gets competitive". Livemint. Retrieved 2017-10-30.
  6. ^ "Lava in venture with Egypt's Easy Group". The Hindu. 2016-09-02. Retrieved 2017-10-31.
  7. ^ "Make in India: Lava to invest Rs 2,615 crore in 2 manufacturing units | Gadgets Now". Gadget Now. Retrieved 2017-11-06.
  8. ^ "About LAVA– Indian Mobile Phone Company, Smartphone Manufacturer in India". www.lavamobiles.com. Retrieved 2017-11-06.
  9. ^ "Intel partners India's Lava, others for smartphone push". The Economic Times. 2012-02-28. Retrieved 2017-10-31.
  10. ^ "Lava enters tablet market with 7-inch E-Tab Z7H". The Times of India. 2012-08-29. Retrieved 2017-10-31.
  11. ^ "New Lava Iris Pro 30 is a thin, light Android". GSM Arena. 2014-01-17. Retrieved 2017-10-31.
  12. ^ "Lava Iris X1 gives KitKat for Rs 7,999, but only on Amazon.in". The Indian Express. 2014-05-26. Retrieved 2017-11-11.
  13. ^ "Lava Iris Win1 With Windows Phone 8.1 Launched at Rs. 4,999". NDTV Gadgets. 2014-12-02. Retrieved 2017-10-31.
  14. ^ "Lava X50 price, specifications, features, comparison". NDTV Gadgets360.com. Retrieved 2017-11-11.
  15. ^ "Lava Launches 'First 4G VoLTE-Enabled Smart Feature Phone' in India". NDTV Gadgets360.com. Retrieved 2017-11-11.
  16. ^ "Samsung Still the Biggest Mobile Vendor in India: IDC". NDTV Gadgets. 19 August 2014. Retrieved 2 November 2017.
  17. ^ Raj, Amrit (2016-11-17). "Smartphone maker Lava to get $100 mn investment from three chip makers". livemint.com/. Retrieved 2017-11-11.
  18. ^ "Lava Announced as India's 5th Trusted Mobile Brand". digitalterminal.in. Retrieved 2017-11-11.
  19. ^ Top 5 smartphone brands in India in 2014 - The Indian Express, 18 August 2014
  20. ^ Gupta, Vikas (2014-05-23). "We have deep dived into consumer needs, preferences and usage behavior :- Mr.Hari Om Rai, Chairman and Managing Director, Lava International Limited". IT Voice. Retrieved 2017-10-31.
  21. ^ IANS (2017-07-27). "Lava honoured for hiring most apprentices from UP". Business Standard India. Retrieved 2017-11-11.
  22. ^ 900 distributors
  23. ^ "Micromax, Lava, Intex most trusted Indian mobile phone brands: Study". The Mobile Indian. 2016-03-16. Retrieved 2016-03-16.
  24. ^ "Lava - The Most Trusted Indian Smartphone Brand; Reveals Siliconindia". Silicon India. 2015-10-14. Retrieved 2015-10-14.
  25. ^ "Lava wins "Best customer experience team of year award" in consumer goods category". India Infoline. 2016-02-09. Retrieved 2016-02-09.
  26. ^ "TeleAnalysis Releases Customer Satisfaction Survey 2016". India Infoline. 2016-03-17. Retrieved 2016-03-17.
  27. ^ "LAVA bags the 'Best Customer Service in Mobile Handset Company' Award". Dqweek. 2016-09-12. Retrieved 2016-09-12.
  28. ^ "LAVA emerges as favourite mobile handset in India". Business Standard. 2016-11-18. Retrieved 2016-11-18.

External linksEdit