Launch Media

  (Redirected from LAUNCH Media)

LAUNCH Media was a Santa Monica-based media company that created, an online music site, and Launch, a magazine issued both in print and as a CD-ROM disk magazine. LAUNCH Media was acquired by Yahoo! for US$12 million in 2001.[1][2] The features of, including the LAUNCHcast Internet Radio service, were later integrated into Yahoo! Music.

A 1999 issue (#35) of the LAUNCH disk magazine. This issue features Live


Previously referred to simply as "LAUNCH", LAUNCH Media was co-founded by Dave Goldberg and Bob Roback[1] and began as the publisher of LAUNCH, a magazine issued in both standard print format and as an interactive CD-ROM starting in May 1995.[3] Eventually the print version was eliminated and subscribers were sent only the CD-ROM version. LAUNCH magazine disks were often found pre-packaged with new PCs in the late 1990s.

LAUNCH magazine contained video interviews, live performances, and special video segments by music stars as well as standard (but interactive) music magazine features.

LAUNCH Media later introduced, the official LAUNCH magazine website. The site featured LAUNCH magazine content, music videos, and, beginning in 1999, LAUNCHcast Internet radio.

The company was purchased by Yahoo! for US$12 million in 2001. was later integrated into Yahoo! Music.

At the time of its acquisition, LAUNCH was in a legal battle with the recording industry over LAUNCHcast, which the industry claimed provided an "unapproved level of interactivity". LAUNCH pulled LAUNCHcast from, then later restarted it with a reduced catalog. Yahoo! later acquired LAUNCH as a subsidiary to avoid being dragged into the recording industry's lawsuit, but was dragged into it anyway. On April 27, 2007, Yahoo! defeated a Sony BMG copyright infringement lawsuit over LAUNCHcast.[4]

See alsoEdit


  1. ^ a b "Yahoo! to Acquire LAUNCH Media, Inc" (Press release). Yahoo!. June 28, 2001. Archived from the original on August 15, 2001.
  2. ^ Jim Hu and Melanie Austria Farmer (June 28, 2001). "Yahoo thinks entertainment with Launch buy". CNET. Archived from the original on June 30, 2012.CS1 maint: uses authors parameter (link) CS1 maint: BOT: original-url status unknown (link)
  3. ^ Steve Lohr (May 8, 1995). "INFORMATION TECHNOLOGY; A CD-ROM Magazine With a Difference: More Ads". The New York Times.CS1 maint: uses authors parameter (link)
  4. ^ "Yahoo! Defeats Sony BMG Infringement Suit". Billboard. April 27, 2007. Retrieved May 10, 2015.