Kvinner og Klær

Kvinner og Klær (KK, English: Women & Clothes), is a Norwegian weekly women's magazine published in Oslo, Norway. It is the oldest and largest magazine for women in the country.[1]

Kvinner og Klær
EditorGjyri Helén Werp
Former editorsBente Engesland
CategoriesWomen's magazine
Year founded1874; 147 years ago (1874)
CompanyAller Media
Based inOslo

History and profileEdit

Kvinner og Klær was launched under the title of Nordisk Mønster-Tidende as a magazine concerning needlework patterns in 1874.[2] In 1940 it was renamed as Kvinner og Klær and its profile was modified as being a general interest women's magazine.[2] In 1970 its official title was changed to the abbreviation KK.[2]

The magazine, which is headquartered in Oslo,[3] is owned by Aller Media[4][5] and is published weekly.[6] The editor is Gjyri Helén Werp, who took over for Bente Engesland in 2008.[1]

The target group of the magazine is women in their 30s.[6][7] In 2003 KK was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[8] The 2010 circulation of the magazine was 48,604 copies.[2] Its circulation was 44,017 copies in 2012.[9]

See alsoEdit

List of Norwegian magazines


  1. ^ a b Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014. CS1 maint: discouraged parameter (link)
  2. ^ a b c d Brita Ytre-Arne. "Women's magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014. CS1 maint: discouraged parameter (link)
  3. ^ The Europa World Year: Kazakhstan - Zimbabwe. Taylor & Francis Group. 2004. p. 3231. ISBN 978-1-85743-255-8. Retrieved 9 July 2016. CS1 maint: discouraged parameter (link)
  4. ^ Kvinner og Klær Archived 22 February 2014 at the Wayback Machine Journalisten.no. Retrieved 30 September 2013 (in Norwegian)
  5. ^ Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Archived from the original (PDF) on 25 September 2015. Retrieved 8 December 2014. CS1 maint: discouraged parameter (link)
  6. ^ a b Ole Jacob Madsen; Brita Ytre-Arne (2012). "Me at My Best: Therapeutic Ideals in Norwegian Women's Magazines". Communication, Culture & Critique. 5: 20–37. doi:10.1111/j.1753-9137.2011.01118.x.
  7. ^ KK Store norske leksikon. Retrieved 30 September 2013 (in Norwegian)
  8. ^ "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015. CS1 maint: discouraged parameter (link)
  9. ^ Interiørbladene er opplagsvinnerne Retrieved 30 September 2013 (in Norwegian)

External linksEdit