Tamil cinema is the filmmaking industry of Tamil-language motion pictures. It is based in Chennai, Tamil Nadu, India, in the Kodambakkam neighbourhood, leading to the industry’s nickname Kollywood, the word being a portmanteau of Kodambakkam and Hollywood.
The iconic globular statue of AVM Productions, the oldest surviving studio in India
|No. of screens||1571 (Tamil Nadu) and (Pondicherry)|
|Main distributors||AGS Entertainment|
Thenandal Studio Limited
Red Giant Movies
|Produced feature films (2017)|
|Gross box office|
|National films||India: ₹4,250 crore (US$610 million)|
The first Tamil silent film, Keechaka Vadham, was made by R. Nataraja Mudaliar in 1918. The first talking motion picture, Kalidas, was a multilingual and was released on 31 October 1931, less than seven months after India's first talking motion picture Alam Ara. By the end of the 1930s, the legislature of the State of Madras passed the Entertainment Tax Act of 1939.
Tamil cinema later had a profound effect on other filmmaking industries of India, establishing Madras (now Chennai) as a secondary hub for Hindi cinema, other South Indian film industries, as well as Sri Lankan cinema. Over the last quarter of the 20th century, Tamil films from India established a global presence through distribution to an increasing number of overseas theatres in Singapore, Sri Lanka, Malaysia, Japan, the Middle East, parts of Africa, Oceania, Europe, North America and other countries. The industry also inspired independent filmmaking in Sri Lanka and Tamil diaspora populations in Malaysia, Singapore, and the Western Hemisphere.
In 1897, M. Edwards first screened a selection of silent short films at the Victoria Public Hall in Madras. The films all featured non-fictional subjects; they were mostly photographed records of day-to-day events. The film scholar Stephen Hughes points out that within a few years there were regular ticketed shows in a hall in Pophams Broadway, started by one Mrs. Klug, but this lasted only for a few months. Once it was demonstrated as a commercial proposition, a Western entrepreneur, Warwick Major, built the first cinema theatre, the Electric Theatre, which still stands. It was a favourite haunt of the British community in Madras. The theatre was shut down after a few years. This building is now part of a post office complex on Anna Salai (Mount Road). The Lyric Theatre was also built in the Mount Road area. This venue boasted a variety of events, including plays in English, Western classical music concerts, and ballroom dances. Silent films were also screened as an additional attraction. Swamikannu Vincent, a railway draftsman from Tiruchirapalli, became a travelling exhibitor in 1905. He showed short movies in a tent in Esplanade, near the present Parry's Corner, using carbide jet-burners for projection. He bought the film projector and silent films from the Frenchman Du Pont and set up a business as film exhibitor. Soon, he tied up with Path, a well-known pioneering film-producing company, and imported projectors. This helped new cinema houses to sprout across the presidency. In later years, he produced talkies and also built a cinema in Coimbatore.
To celebrate the event of King George V's visit in 1909, a grand exhibition was organized in Madras. Its major attraction was the screening of short films accompanied by sound. A British company imported a Crone megaphone, made up of a film projector to which a gramophone with a disc containing prerecorded sound was linked, and both were run in unison, producing picture and sound simultaneously. However, there was no synched dialogue. Raghupathy Venkiah Naidu, a successful photographer, took over the equipment after the exhibition and set up a tent cinema near the Madras High Court. With this equipment, he screened the short films Pearl Fish and Raja's Casket in the Victoria Public Hall. When this proved successful, he screened the films in a tent set up in Esplanade. These tent events were the true precursors of the cinema shows. Venkiah traveled with this unit to Burma (now Myanmar) and Sri Lanka, and when he had gathered enough money, he put up a permanent cinema house in Madras—Gaiety, in 1914, the first cinema house in Madras to be built by an Indian. He soon added two more, Crown Theatre in Mint and Globe (later called Roxy) in Purasawalkam.
Swamikannu Vincent, who had built the first cinema of South India in Coimbatore, introduced the concept of "Tent Cinema" in which a tent was erected on a stretch of open land close to a town or village to screen the films. The first of its kind was established in Madras, called "Edison's Grand Cinemamegaphone". This was due to the fact that electric carbons were used for motion picture projectors.
Most of the films screened then were shorts made in the United States and Britain. In 1909, an Englishman, T. H. Huffton, founded Peninsular Film Services in Madras and produced some short films for local audiences. But soon, hour-long films, which narrated dramatic stories, then known as "drama films", were imported. From 1912 onwards, feature films made in Bombay (now Mumbai) were also screened in Madras. The era of short films had ended. The arrival of drama films firmly established cinema as a popular entertainment form. More cinema houses came up in the city.
Fascinated by this new entertainment form, an automobile dealer in the Thousand Lights area of Madras, R. Nataraja Mudaliyar, decided to venture into film production. After a few days’ training in Pune with the cinematographer Stewart Smith, the official cinematographer of Lord Curzon's 1903 Durbar, he started a film production concern in 1916.
The man who truly laid the foundations of south Indian cinema was A. Narayanan. After a few years in film distribution, he set up a production company in Madras, the General Pictures Corporation, popularly known as GPC. Beginning with The Faithful Wife/Dharmapathini (1929), GPC made about 24 feature films. GPC functioned as a film school and its alumni included names such as Sundara Rao Nadkarni and Jiten Banerji. The studio of GPC was housed in the Chellapalli bungalow on Thiruvottiyur High Road in Madras. This company, which produced the most number of Tamil silent films, had branches in Colombo, Rangoon and Singapore.
The Ways of Vishnu/Vishnu Leela, which R. Prakasa made in 1932, was the last silent film produced in Madras. Unfortunately, the silent era of south Indian cinema has not been documented well. When the talkies appeared, film producers had to travel to Bombay or Calcutta to make films. Most films of this early period were celluloid versions of well-known stage plays. Company dramas were popular among the Madras audience. The legendary Otraivadai drama theatre had been built in 1872 itself in Mint. Many drama halls had come up in the city where short silent films were screened in the afternoon and plays were enacted in the night.
The scene changed in 1934 when Madras got its first sound studio. By this time, all the cinema houses in Madras had been wired for sound. Narayanan, who had been active during the silent era, founded Srinivasa Cinetone in which his wife worked as the sound recordist. Srinivasa Kalyanam (1934), directed by Narayanan, was the first sound film (talkie) produced in Madras. The second sound studio to come up in Madras was Vel Pictures, started by M. D. Rajan on Eldams Road in the Dunmore bungalow, which belonged to the Raja of Pithapuram. Before long, more sound studios came up. Thirty-six talkies were made in Madras in 1935.
The main impacts of the early cinema were the cultural influences of the country. The Tamil language was the medium in which many plays and stories were written since the ages as early as the Cholas. They were highly stylised and nature of the spectacle was one which could attract the people. Along with this, music and dance were one of the main entertainment sources.
There is a strong Indian tradition of narrating mythology, history, fairy tales and so on through song and dance. Whereas Hollywood filmmakers strove to conceal the constructed nature of their work so that the realistic narrative was wholly dominant, Indian filmmakers made no attempt to conceal the fact that what was shown on the screen was a creation, an illusion, a fiction. However, they demonstrated how this creation intersected with people's day-to-day lives in complex ways. By the end of the 1930s, the State of Madras legislature passed the Entertainment Tax Act 1939.
In the year 1916 a studio, the first in south India, was set up in Madras at 10 Millers Road, Kilpauk. He called it the India Film Company. Rangavadivelu, an actor from Suguna Vilasa Sabha, a theatre company then, was hired to train the actors. Thirty-five days later, the first feature film made in south India, The Extermination of Keechakan/Keechakavatham, based on an episode from the Mahabharata, was released produced and directed by R. Nataraja, who established the India Film Company Limited (The Destruction of Keechaka).
Despite a century of increasing box office takings, Tamil cinema remains informal and dominated by shell companies, or one-film wonders, born and dead in a matter of months. Nevertheless, there are few exceptions like Modern Theatres, Gemini Studios, AVM and Sri Thenandal Films that survived beyond 100 productions.
Exhibitor strike 2017
In 2017, opposing the dual taxation of GST (28%) and entertainment tax (30%), Tamilnadu Theatre Owners Association announced indefinite closure of all cinemas in the state from 3 July 2017. The strike has been called off and the cinemas will be playing the movies starting Friday 7 July 2017. Government has formed a committee to decide on the existence of state's 30% entertainment tax. It's reported that, per day business loss during the strike was around ₹ 20 crores.
Annual admissions in Chennai multiplexes and single screens averaged 11 million tickets with a standard deviation of ±1 million tickets during 2011-16. The Chennai film industry produced the first nationally distributed film across India in 1948 with Chandralekha. They have one of the widest overseas distribution, with large audience turnout from the Tamil diaspora alongside Hindi films. They are distributed to various parts of Asia, Africa, Western Europe, North America and Oceania.
Many successful Tamil films have been remade by other film industries. It is estimated by the Manorama Yearbook 2000 (a popular almanac) that over 5,000 Tamil films were produced in the 20th century. Tamil films have also been dubbed into other languages, thus reaching a much wider audience. There has been a growing presence of English in dialogue and songs in Chennai films. It is not uncommon to see movies that feature dialogue studded with English words and phrases, or even whole sentences. Some movies are also simultaneously made in two or three languages (either using subtitles or several soundtracks). Chennai's film composers have popularised their highly unique, syncretic style of film music across the world. Quite often, Tamil movies feature Madras Tamil, a colloquial version of Tamil spoken in Chennai.
Tamil Film Distribution Territories
|Territory||Maximum Business (%)||Division|
|NSC||100||6 Northern districts - Cuddalore, Kanchipuram, Tiruvallur, Tiruvannamalai, Vellore & Viluppuram|
|Coimbatore||50||4 Western districts - Coimbatore, Erode, Nilgiris & Tiruppur|
|Chennai||37||1 Northern district - Chennai|
|MR||35||6 Southern districts - Dindigul, Madurai, Ramanathapuram, Sivaganga, Theni & Virudhunagar|
|TT||32||8 Central districts - Ariyalur, Karur, Nagapattinam, Perambalur, Pudukkottai, Thanjavur, Tiruchirappalli & Tiruvarur|
|Salem||28||4 Western districts - Dharmapuri, Krishnagiri, Namakkal & Salem|
|TK||13||3 Southern districts - Thoothukudi, Tirunelveli & Kanyakumari|
|Rest of India||15|
|USA & Canada||119|
|Rest of the World||89|
Rest of India
Keechaka Vadham (1918) was the first silent film made in South India. Kalidas (1931) was the first Tamil talkie film made in 1931. Kalava was the first Full-length Talkie made entirely in Tamil. Nandanar (1935) was the first film for American film director Ellis R. Dungan Balayogini released in 1937 was considered to be first children's film of South India. It is estimated by the Manorama Yearbook 2000 (a popular almanac) that over 5,000 Tamil films were produced in the 20th century. Tamil films have also been dubbed into other languages, thus reaching a much wider audience. There has been a growing presence of English in dialogue and songs in Chennai films.
In 1991, Marupakkam directed by K.S. Sethu Madhavan, became the first Tamil film to win the National Film Award for Best Feature Film, the feat was repeated by Kanchivaram in 2007. Tamil films enjoy significant patronage in neighboring Indian states like Kerala, Karnataka, Andhra Pradesh, Maharashtra, Gujarat and New Delhi. In Kerala and Karnataka the films are directly released in Tamil but in Telangana and Andhra Pradesh they are generally dubbed into Telugu where they have a decent market.
Rest of the World
Tamil films have enjoyed consistent popularity among populations in South East Asia. Since Chandralekha, Muthu was the second Tamil film to be dubbed into Japanese (as Mutu: Odoru Maharaja) and grossed a record $1.6 million in 1998. In 2010, Enthiran grossed a record $4 million in North America.
Many Tamil-language films have premiered or have been selected as special presentations at various film festivals across the globe, such as Mani Ratnam's Kannathil Muthamittal, Vasanthabalan's Veyyil and Ameer Sultan's Paruthiveeran. Kanchivaram (2009) was selected to be premiered at the Toronto International Film Festival. Tamil films have been a part of films submitted by India for the Academy Award for Best Foreign Language on eight occasions, next only to Hindi. Mani Ratnam's Nayakan (1987) was included in Time magazine's "All-TIME" 100 best movies list.
Average annual film output in Tamil film industry peaked in 1985. The Tamil film market accounts for approximately 0.1% of the gross domestic product (GDP) of the state of Tamil Nadu. For the purpose of entertainment taxes, returns have to be filed by the exhibitors weekly (usually each Tuesday).
The Government of Tamil Nadu made provisions for an entertainment tax exemption for Tamil films having titles in words from the Tamil language only. This is in accordance with Government Order 72 passed on 22 July 2006. The first film to be released after the new Order was Unakkum Enakkum. The original title had been Something Something Unakkum Ennakkum, a half-English and a half-Tamil title. In July 2011, strict norms on entertainment tax were passed which stated that films which were given a 'U' certificate by the Central Board of Film Certification alone were eligible for tax exemption and those with an 'A' certificate could not fit into this category.
There are 3 major roles in the Tamil film value chain viz producer, distributor and exhibitor. The distributor purchases theatrical distribution rights from the producer for exhibiting the film in a defined territory. The distributor performs enhanced functions such as:
- part-financing of film (in case of minimum guarantee / advance based purchase of film rights)
- localised marketing of film
- selection of exhibition halls
- managing the logistics of physical print distribution
There are three popular approaches to transfer of distribution rights via distribution contracts:
- Minimum Guarantee + Royalty – Here, the producer sells the distribution rights for a defined territory for a minimum lump sum irrespective of the box office performance of the film. Any surplus is shared between the producer and distributor, in a pre-set ratio (typically 1:2) after deducting tax, show rentals, commission, print costs and publicity costs. Effectively, the distributor becomes a financier in the eyes of the market. This is the most common channel available to high budget producers.
- Commission – Here, the distributor pays the producer the entire box office collection after deducting commission. So, the entire risk of box office performance of the film remains with the producer. This is the most common channel available to low budget producers. By the first decade of 21st century, about 90 per cent of the films were released on commission basis.
- Outright Sale – Here, the producer sells all distribution and theatrical exhibition rights for a defined territory exclusively to a distributor. Effectively, the distributor becomes a producer in the eyes of the market. So, the entire risk of box office performance of the film remains with the distributor.
There are four popular approaches to transfer of exhibition rights via exhibition contracts:
- Theatre Hire – Here, the exhibitor pays the distributor the entire box office collection after deducting tax and show rentals. So, the entire risk of box office performance of the film remains with the distributor. This is the most common channel for low-budget films, casting rank newcomers, with unproven track record. In Chennai, a moderate theater with AC and DTS can fetch around ₹1 lakh as weekly rent
- Fixed Hire – Here, the exhibitor pays the distributor a maximum lump sum irrespective of the box office performance of the film. Rental is not chargeable per show. Any surplus after deducting tax is retained by the exhibitor. Effectively, the exhibitor becomes a distributor in the eyes of the market. So, the entire risk of box office performance of the film remains with the exhibitor.
- Minimum Guarantee + Royalty – Here, the exhibitor pays the distributor a minimum lump sum irrespective of the box office performance of the film. Rental is not chargeable per show. Any surplus after deducting tax and show rental is shared in a pre-set ratio (1:2) between the distributor and exhibitor typically.
- Revenue Share – Here, the distributor shares with the exhibitor, in a pre-set ratio (typically 1:1), the entire box office collection of the film after deducting tax. Rental is not chargeable per show. So, the entire risk of box office performance of the film is shared between the exhibitor and distributor. This is the most common channel preferred by multiplex screens.
Highest-grossing Tamil films by year
Film studios in Chennai are bound by legislation, such as the Cinematography Film Rules of 1948, the Cinematography Act of 1952, and the Copyright Act of 1957. In Tamil Nadu, cinema ticket prices are regulated by the government. Single screen theatres may charge a maximum of ₹50, while theatres with more than three screens may charge a maximum of ₹120 per ticket.
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