Kind Campaign, founded in 2009, is a non-profit organization and school program that brings awareness and healing to the negative and lasting effects of girl-against-girl bullying.[1] The organization's founder, Lauren Parsekian, directed and produced a documentary film, Finding Kind, focusing on the subject.[2]

Kind Campaign
FormationFebruary 11, 2009
FounderLauren Parsekian Paul
Molly Thompson
TypeEducational Resource
HeadquartersMalibu, California
Official language



Kind Campaign started in Malibu, California, as an after-product of an idea for a documentary film. The founders of Kind Campaign studied at Pepperdine University, where they majored in documentary film and telecommunications.[3]

The idea of creating a non-profit organization and movement stemmed from an overwhelming demand of females that need a resource of comfort and insight. Kind Campaign received the Lilly Endowment grant in February 2009 for "Service and Social Action".[4]

In 2011, the Kind Campaign was featured on a special episode of Monster High, a doll line for girls.

As of Fall 2015, the founders, Lauren Paul and Molly Thompson, have personally spoken in over 300 schools across North America. October 2015 will mark their tenth national tour across North America for National Anti-Bullying Month. The documentary film, Finding Kind, screens in schools and communities almost every day of the school year.[citation needed]

In 2016, Kohl's launched a girls & juniors line in partnership with the Kind Campaign. The most notable item of the line is a tee shirt stating, "You can sit with us."



Kind Campaign uses a number of highly visible methods to reach out to the general public, promote its message, encourage action and raise funds.

Kind Campaign is a largely Internet-based campaign and therefore has multiple online communities throughout cyberspace. Kind Campaign can be found on Orkut, Twitter, Bebo, and temporarily uses Facebook or its website for its campus organizing.

Assuming that Kind Campaign takes off, our hope is to create a program within schools where a group of qualified young women tour the country to screen our documentary and hold an honest dialogue about the issues, after the viewing. We know that this topic is a hard one for schools to tackle, so hopefully this program would help add some insight and create a safer community for their female populations.

— Lauren Parsekian, President of Kind Campaign[5]


  1. ^ "Home".
  2. ^ "Home".
  3. ^ Lazar, Shira (January 19, 2011). "Inspired Nation: The Kind Campaign Stopping Hate in Schools Across the Country". On the Scene (CBS News). Archived from the original on January 20, 2011.
  4. ^ "The Pepperdine Voyage – Past Events". Pepperdine University. Retrieved November 1, 2013.
  5. ^ "Kind Campaign". Knol. Archived from the original on March 23, 2012.