Kijiji (// kee-JEE-jee; Swahili: [kiˈʄiʄi], village) is an online classified advertising service that operates as a centralized network of online communities, organized by city and urban region, for posting local advertisements. It is a fully owned subsidiary of eBay launched in March 2005. Kijiji websites are available for more than 300 cities in Canada (Alexa website rank of 13 for Canada), Italy (Alexa website rank of 82), Hong Kong, and Taiwan. Kijiji was made available to selected cities in the United States on June 29, 2007, but was changed to eBay Classifieds in 2010.
Type of site
|Slogan(s)||Free Local Classifieds|
|Alexa rank||15 (December 2017[update])|
Kijiji is the most popular online classified service in Canada. It is one of the top ten websites in Canada, and draws three times the amount of traffic drawn to Craigslist in that country. The New York Times referred to Kijiji's Canadian site as representing "one of the few online brands that fizzled in the United States but found success elsewhere."
Kijiji was originally launched as "a start-up within eBay created by a small team of entrepreneurial employees", according to eBay's March 2005 press release announcing the new service.
In May 2005 eBay acquired the British-based online classifieds service Gumtree, which operates in cities in the United Kingdom, Ireland, Poland, Hong Kong, South Africa, Australia and New Zealand; as well as the Spanish company LoQUo. One month later it acquired OpusForum.org, a website offering online classifieds in Germany. In July 2006, Klaus Gapp, the founder of OpusForum, noted that after its acquisition it had "merged with its new Kijiji classifieds business in the German speaking markets of Austria, Germany and Switzerland."
In 2009, the Kijiji Germany website changed its name to eBay Kleinanzeigen.[when?]
In February 2010, Kijiji withdrew its personal section in the United States and Canada. In March 2010, eBay unveiled a new classifieds site, called eBay Classifieds, to replace Kijiji, in the United States.
In June 2016, Kijiji introduced Admarkt, branded as Kijiji for business. During this time, Kijiji put restrictions on the number of free ads users can have in certain categories. This was intended to push heavy users of the site to sign up for Admarkt.
In January 2017, Kijiji introduced eBay ads that appear in search results, which are identified by an eBay logo.
In July 2017, Kijiji made it mandatory to register with the site to post ads. Previously, registration had been optional.
In December 2017, Kijiji introduced “My Messages”, a messaging system which allows users to communicate with each other directly on the site.
Legal conflict with CraigslistEdit
Kijiji's owner (eBay) was also a minority shareholder in Craigslist. In April 2008, eBay launched a lawsuit against Craigslist claiming that their executives were attempting to weaken eBay's investment, while in May of the same year, Craigslist filed a counter suit claiming Kijiji had stolen trade secrets and that eBay used misleading tactics to promote the service. To end the lawsuit, eBay agreed to sell back its 28.4% ownership stake in Craigslist in 2015.
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- Kopun, Francine (September 10, 2017). "Social media sites take on Kijiji, Craigslist as second-hand sales soar". Retrieved January 15, 2018 – via Toronto Star.
- "Craigslist strikes back at eBay". BBC News. May 13, 2008.
- Stone, Brad (April 30, 2008). "EBay-Craigslist Fight Is About Kijiji and Control, Complaint Shows". NY Times.
- "eBay sells a coveted prize back to Craigslist, ending long legal tussle". Fortune.com. June 19, 2015. Retrieved January 15, 2018.
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